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PVRs not a threat to advertising: TVB
A "good news" study by the Television Bureau of Canada says those who use personal video recorders to catch their favourite shows are still paying attention to ads. Read More
TIFF Note: Spot the InterContinental's spotted eco-cab
The InterContinental Toronto hotel is marking the 33rd Toronto International Film Festival, which got underway yesterday, by getting eco-friendly with an eco-cab.
Located in swank Yorkville - always a celebrity hot spot during TIFF - the InterContinental will be the only hotel to offer an environmentally friendly eco-cab to its guests for free. "This allows us to offer our guests a stylish and energy-efficient means of transportation and demonstrates our commitment to green initiatives," explains Pascal Forotti, GM, InterContinental Toronto Yorkville.
The eco-cab will be specially tailored for the hotel with a leopard-print wrap so that guests can "be spotted in style" as they travel through Toronto's downtown core.
Stationed outside the hotel, the eco-cab will be available to guests by reservation until early October and will rely on various TIFF product showcase events hosted by the InterContinental, like the Tastemakers Lounge, to draw the attention of celebrities and guests to the service.
www.toronto.intercontinental.com
www.eco-cab.ca
Starcom appoints new digital chief
Sean Finnegan has been appointed to the role of president and chief digital officer for the global media network at Starcom Mediavest Group (SMG), starting Oct. 1. The announcement was made yesterday by SMG CEO Laura Desmond, who was appointed to her job in June.
"When the chief digital officer role was vacated by Curt Hecht, I was determined to fill the vacancy with an industry leader who could propel our network into the future," says Desmond. "Sean was a front runner from the onset of my search, and I'm thrilled to make him part of SMG's global leadership team."
Finnegan arrives at SMG with 15 years of experience on which to draw. Starting out as a print planner at BBDO New York, Finnegan changed gears to focus on the Internet and new media, then worked at various interactive agencies, including TribalDDB. Most recently, Finnegan was CMO at Vibrant Media, and before that he was CEO of Omnicom Media Group Digital.
MTV in Canada going live on the streets
Three Canadian tours are planned for September, including a road trip to Canadian campuses, a university concert tour and a condom love fest. All this and Paris Hilton too. Read More
90210 rocks Global, CW
The fall season is off to a strong start for Global thanks to Prison Break and the revival of the '90s teen soap, but CTV's Fringe will look to spoil things next week. Read More
TD going all out and green for Virgin Fest
This weekend's Virgin Festival in Toronto will see TD Canada Trust promoting its environment-friendly side. Read More
