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July 9, 2008 issue
Study reveals secrets of good client-agency relationships
Marketers who achieve "client of choice" status may see their agencies' commitment upped by as much as 28%. Read More
Reality spin on High School Musical set to launch
High School Musical 2 raked in more than a million viewers for Family Channel last summer. CTV wants some of that buzz for its reality show debut this month. Read More
IAB Canada intros new video standards, updates others
Working on tech for tracking Flash ads, standardizing in-stream video buys, compiling an updatable database... the first half of 2008 has been busy for the Interactive Advertising Bureau of Canada. Read More
Second season greenlit for CBC's Women
What happened when most of the female denizens of a western town deserted their families for a week proved to be such a popular reality show that The Week the Women Went has been renewed for a second season.
But the locale when the 8 x 60 series returns in January won't be Hardisty, AB, but Tatamagouche, NS. "We are very excited about profiling this unique Maritime village to create the second season of this hit show," says Cal Shumiatcher, executive producer at Vancouver's Paperny Films, who adds that his team was "thrilled with the warm reception we received from the Tatamagouche community."
As with the first season of Women Went, the series is part social experiment, part docu-soap, with each episode chronicling the drama, humour, frustration and fun that occurs when the men in a small fishing village are pushed to their limits without female support.
Evian promoting golf getaway
To celebrate the 15th anniversary of the Evian Masters - a women's professional golf tournament in Evian-les-Bains, France - the Danone-owned water biggie has launched a Canadian contest.
Until August, the Evian Masters contest will use cellphones to enable contestants to text the word "Pure" to "777888." A random draw on September 2 will determine the winner of a luxury trip for two to the 2009 Evian Masters, in which 90 golfers are expected to participate, including last year's champion Natalie Gulbis (pictured).
"For the past 15 years, Evian has been home to one of the great stops of the women's golf tour, making the Evian Masters core to the Evian brand," explains Evian North America VP of marketing Jeff Caswell, who adds that his company "is proud to offer Canadians the opportunity to attend this special event."
BBM Snapshot: Horse racing fans
Seems the 2.4 million Canadians who enjoy watching the ponies run are also into another sort of gambling - they're 3.7 times more likely than their fellow citizens to be contemplating marriage. Read More
Corus to devote airwaves to marathons in August
To celebrate its 20th anniversary, YTV will air special retro-themed shows for one week beginning Monday, August 11 from 8 pm to 9 pm. They include Rugrats and Rocko's Modern Life on Monday and Goosebumps on Tuesday.
It will also show a sneak peek of two episodes of the new Nickelodeon series The Mighty B, created and voiced by SNL's Amy Poehler, on Friday, August 29 at 4 pm. The evening continues with premiere episodes of SpongeBob SquarePants and The Fairly OddParents.
The Pokemon: Diamond & Pearl marathon will take place on Saturday, August 9 from 7 am until 12 pm.
CosmoTV will debut summer-themed episodes of HBO's Sex and the City on Saturday, August 2 from 9 pm to 12:30 am, with a repeat the following day from 6 pm to 9 pm.
CosmoTV is available in 3.6 million homes and is found on Bell ExpressVU digital TV, Star Choice, Shaw and MTS.
