Harlequin Enterprises embraces swift new promo tool
The new web publishing template creates quick and cost-effective solution for promoting books online.
Astral rallies radio listeners to raise $7 million
Astral Media’s first national Caring for Kids radiothon synchronized its assets for higher fundraising transmission strength.
OCAD asks its students for optimism
The four final designs of Astral Media’s Outdoor Design competition are vying for votes in transit shelters around Toronto.
YTV and Universal Music looking for Canada’s next star
YTV and Universal Music throw in an EP, as well as a record deal, for the second season of The Next Star.
Cosmo TV works the runway with The Fashion Show
Brand visibility is available within the new series, which pits experienced designers against each other for the top prize.
E-Hanger keeps its advertising in the closet
E-Hangers’ ‘laundromedia’ effort hinges on recyclable cardboard hangers that are designed with space for colour advertising.
Diversity Media Services hooks up with brands as survey bait
Diversity Media Services and Ipsos Reid are looking for brand partners to help new Canadians get talking about their buying habits.
Viva whets the appetites of foodies (and brands)
New programming block offers sponsorship and brand integration opps with its new cookery show menu.
Mini’s 50 and still young at heart
Mini Canada drives outside traditional automotive ad lines with grocery store adbars.
Bravo probes minds on The O’Regan Files
A new six-part series interviews prominent Canadian actors, authors, artists and politicos.
EcoMedia catches cops with new media deal
Ad space is up for grabs on recycling bins at the mega World Police & Fire Games global sporting event in BC.
Notes from the Mediascape: Armani Jeans gets Immersive
A new interactive online campaign by Saatchi & Saatchi Italy uses a Calgary-based 360-degree video technology to get tech-savvy youth to spend more time with the brand.
Kia wheels in a Forte campaign
The compact car brand breaks into the category with some big bold media moves including webpage takeovers, TV dot spots, print and online.
Carlsberg heads online to find BFFs
The brewer’s new ‘Best Mate’ competition puts professional bloggers to work.
Ontario taps Big Dreamers to trigger positivity
The Ontario Chamber of Commerce’s new grassroots campaign uses UGC to portray the province as a great place to locate.