Bree Rody-Mantha

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Articles by Bree Rody-Mantha
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Cable in decline, but still the number-one TV delivery method: study

Three quarters of Canadians still pay for TV in some form and most prefer cable. But fibre optic share is steadily rising.

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Audi shakes it up with Canada’s first 4DX ad

Marketing director Christian Schueller said being first to the market is a great bragging right for the brand, but more importantly it helps to position the automaker as a tech leader.

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Growth in Canadian ad spend to slow across most media: study

In eMarketer’s most recent round of Canadian predictions, growth was found in digital, out-of-home, TV and radio – but most of that growth will either be flat or decrease over time.

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TVA ramps up its hockey campaign to build playoff anticipation

Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.

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Campsite opens programmatic OOH exchange

The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.

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Twitter Canada takes its message out of home

Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.

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Spotted! Dairy Farmers hit the slopes

As part of its broader campaign to reposition milk as a refreshing drink for men 25 to 54, the Dairy Farmers of Canada have taken over a Toronto bus shelter.

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Rogers squeezes in a new TV ad unit

The new “fade to black” ad unit will allow advertisers to sneak in bite-sized messages in a way that Rogers says is “PVR proof.”

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Captivate expands its network, says hello to Ottawa

The location-based advertising network will also bring its lobby monitors to the Canadian market.

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Big Bang is back on top: Numeris

The comedy on CTV brought in the most viewers of all single-night shows for the week of March 27 to April 2 after three weeks off the schedule.

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Michele Pauchuk upped to CEO of MEC Canada

The promotion reflects a shift in the dynamic between the Canadian and U.S. outposts, with Pauchuk now reporting directly to North American CEO Marla Kaplowitz.

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Pelmorex snaps up Nikon sponsorship for Storm Hunters

On top of an on-screen presence, the camera maker will become the official supplier of all the Weather Network’s mobile teams.

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CBC adds new web series on first responders

Save Me, starring Queer as Folk‘s Fab Filippo, is hosted on YouTube and dives into the world of professionals dealing with medial emergencies.

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Are YouTube’s new safeguards enough to clear up the controversy?

Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?

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Mobile OS use overtakes desktop globally, but Canada lags: study

StatCounter’s five-year reports show that Android has become the most popular operating system for internet users globally, but for Canada, desktop still boasts the highest share.