Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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Binge-watching isn’t just for millennials: study

The MTM’s new research finds that binge-watching is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.

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Toyota pairs with Discovery for Highway Thru Hell spin-off

The automaker will also appear in the Discovery series’ sixth season, representing the fifth consecutive year it has served as a sponsor.

Twitter

Twitter discloses video metrics error

A technical error has caused a discrepancy in video views for Android clients over the course of one month.

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America’s Got Talent takes the week: Numeris

The U.S. reality competition series on City brought in the most single-night viewers of all daily programs from Dec. 19 to 25.

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Bell Media acquires Cieslok’s OOH network

The move will see Bell take on 120 outdoor assets, 47 of which are digital.

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Budget-friendly eats and plant-based food fill Gusto’s winter schedule

As the clock ticks on the Bell specialty channel’s “freeview” period, it’s launching new original programming to capitalize on the country’s biggest foodie trends.

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Spotted! Subway and Pepsico’s hockey surprise

The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.

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Twitter Canada onboards new head of agency development

Leanne Gibson, former head of ad products and business operations at AOL Canada, will help the company work more closely with agencies to create effective campaigns.

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Twitter partners with TSN and Sportsnet for hockey highlights

Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.

NCIS cast

NCIS takes the top spot: Numeris

The U.S. action-drama series on Global brought in the most single-night viewers of all daily programs from Dec. 5 to 11.

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U.S. politicians weigh in on sim sub

Senators Marco Rubio and Ron Johnson have spoken out against the CRTC’s ruling, but will their input prompt any action?

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What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

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Anglophones dominate in smartphone ownership and online video: study

English speakers also spend an average of six more hours online per week than their French-speaking counterparts.

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Twitter Canada unveils carousel ads

The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.

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Growth in global ad spend to slow in 2017: report

Despite growth decreasing overall worldwide, Canada’s market will increase marginally.