Binge-watching isn’t just for millennials: study
The MTM’s new research finds that binge-watching is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.
Toyota pairs with Discovery for Highway Thru Hell spin-off
The automaker will also appear in the Discovery series’ sixth season, representing the fifth consecutive year it has served as a sponsor.
America’s Got Talent takes the week: Numeris
The U.S. reality competition series on City brought in the most single-night viewers of all daily programs from Dec. 19 to 25.
Bell Media acquires Cieslok’s OOH network
The move will see Bell take on 120 outdoor assets, 47 of which are digital.
Budget-friendly eats and plant-based food fill Gusto’s winter schedule
As the clock ticks on the Bell specialty channel’s “freeview” period, it’s launching new original programming to capitalize on the country’s biggest foodie trends.
Spotted! Subway and Pepsico’s hockey surprise
The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.
Twitter Canada onboards new head of agency development
Leanne Gibson, former head of ad products and business operations at AOL Canada, will help the company work more closely with agencies to create effective campaigns.
NCIS takes the top spot: Numeris
The U.S. action-drama series on Global brought in the most single-night viewers of all daily programs from Dec. 5 to 11.
U.S. politicians weigh in on sim sub
Senators Marco Rubio and Ron Johnson have spoken out against the CRTC’s ruling, but will their input prompt any action?