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Bree Rody-Mantha

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Articles by Bree Rody-Mantha
Nirmala Bahall

Edelman adds new SVP to focus on paid media

Nirmala Bahall says the agency is experiencing more demand from clients to leverage paid media along with earned.

CCMA

Ford strikes a chord with country music partnership

An estimated 25,000 people are expected to attend the CCMA Canadian Country Music Week, where Ford will provide shuttles and present an award.

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Amazing Race Canada stays ahead: Numeris

However, the gap closed between Race and second-place finisher America’s Got Talent.

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Daily active users shrink, revenue grows for Snapchat

News of the user decline saw the company’s stock take a small hit.

radio

Bell takes Toronto, CTV tops Montreal: Media Monitors

Shoppers Drug Mart also upped its radio buy in both cities.

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How Freckle wants to change the data exchange

Users can control how much of their data goes out to brands and receive payment for their information.

Darren Millard

ICYMI: Sportsnet vet departs; Rogers names new EICs

Plus, Facebook and Instagram’s new tools could lead to people using the networks less.

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How Numeris wants its cross-platform initiative to play out

After selecting its measurement partners two weeks ago, the organization is already looking to the future.

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Facebook’s new ad suite targets mobile game developers

New targeting options and ad formats will allow developers to focus on user retention.

Heather Baily

GroupM Canada hires first CFO

Heather Baily will head the agency group’s financial strategy and operations as it eyes growth in the Canadian market.

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UB Media wins Landmark Cinemas and Imagine Cinemas

The move marks the media company’s first cinema expansion outside of the Quebec market.

Garth Thomas

Former Rogers director joins the Globe to helm business products

Garth Thomas will steer the direction of the company’s business suite, as the verticals become a dominant part of its growth plan.

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Netflix’s growth in Canada set to slow: study

The SVOD’s growth rate will be outpaced by that of the overall OTT industry in Canada, according to eMarketer.

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Spotted! Tweed chills out on Queen Street

The licensed cannabis producer is educating and introducing itself to Torontonians through a street-level pop-up.