Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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Canadian work leads to a global win for Mindshare

The agency’s AR work with Ford and Snapchat earned it a Gold prize at the Mobile Marketing Association (MMA)’s Smarties Awards.

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Radio is the most trustworthy news source: study

Also, while most Canadians are concerned about “fake news,” few agree on what “fake news” actually is.

Scotiabank-Scotiabank will be giving 20-000 free PRESTO Cards to

Scotiabank adds transit to its hockey plan

Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.

Hayu

Unscripted streamer Hayu says ‘hey’ to Canada

NBCU’s new streaming service is entering a mature market, but is banking on Canadians’ appetite for reality TV.

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TSN and 7-Eleven expand relationship

The daily news show That’s Hockey is now known as 7-Eleven That’s Hockey.

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Scott Moore to step down at Sportsnet

After eight years and numerous massive deals, including the 12-year NHL broadcast deal, Moore will leave the top post.

RBC

Financial services dominate the markets: Media Monitors

RBC, TD and HSBC boosted the category in Toronto, while TD and RBC gave it lift in Montreal as well.

RD

Reader’s Digest redesigns for viewability

Sales head Ashley Leon said there has been a focus on “cleaning up” the site’s ad environment in order to create better load times.

Global Creative

Global embarks on biggest OOH buy for fall campaign

It’s also using AI and a Siri partnership to get a tech edge.

Copied from strategy - Ricardo Magazine

2018 Brand of the Year: Ricardo’s recipe for success

How Ricardo Larrivée is expanding his media empire through digital platforms and smart retail.

Toronto Star

ICYMI: The Star paywall goes back up

Plus, CBC says goodbye to ‘fake news’ with the cancellation of This is That.

Kapuskasing

How newspaper closures affect local coverage: study

Public Policy Forum explores the gaps in coverage, while MiC takes a closer look at dwindling ad options.

Style Scout

ET Canada goes after a new audience on YouTube

The brand’s first YouTube series shifts its targeting to men.

Knix Creative

Knix makes its first OOH move

Founder Joanna Griffiths says the time has come for mass brand-building efforts, rather than just demo ads on social.