Sugar Crisp cozies up to e-sports
With no campaigns in market since 2013, the cereal brand is now partnering with TheScore, sponsoring content on its e-sports vertical.
Criminal Minds takes the top: Numeris
The dramatic thriller brought in the most viewers of all single-night shows for the week of Feb. 27 to March 5.
Dynamic Outdoor brings new tech and faces to major markets
The out-of-home company has added new formats in Toronto, Edmonton and Calgary, focusing on key suburban commuter corridors.
Sico shows its true colours to promote new app
The paint company engaged in its third yearly campaign to promote its selection of paints at Réno-Dépôt, this year incorporating digital and social.
Abcon Media adds to Vancouver parking network
With OOH space at just as much of a premium as the city’s real estate, the company has taken up residence on columns, walls, barriers and other faces.
Corus’ Mark Leslie on how addressable TV is changing advertiser expectations
Speaking at DX3, the company’s VP of research and consumer insights looked at how developments that have already been made in addressable TV and how it’s changing advertiser demands.
Spotted! McDonald’s broadcasts its breakfast message
The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.
NBA Canada partners with Samsung for VR broadcasts
For the next six weeks, games will be live-streamed through the NextVR app as the NBA looks to bring VR content global.
Academy Awards sweep the week: Numeris
The Oscars were the most-watched single-night show for the week of Feb. 20 to 26, 2017.