Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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Active International goes digital for first Canadian campaign

The company has expanded its focus to reach more marketers and is doing so through targeted digital as well as mass reach OOH.

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Wayfair, Volvo go ‘off the grid’ with Corus

The brands have signed on as partners for Sarah Off the Grid, which follows HGTV host Sarah Richardson as she designs and builds her own family home in the country.

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Addictive Mobility makes moves in Montreal

The hiring of TC Media’s Alexandre Rouleau is a crucial part of reaching out to agencies in the French market.

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Astral takes off at Pearson

The new digital billboards will target travellers on their ways into and out of the city, with an estimated 800,000 daily impressions.

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Judges and online jurors announced for MIAs

The jury will be a who’s-who of various industry sectors including media, agency and marketing.

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Danone serves up a new sponsorship deal at the Rogers Cup

Oikos has joined on as a sponsor of the Montreal version of the tennis tournament with a goal of reaching both affluent professionals and families.

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Print continues to hamper Torstar in Q2

Revenues from Vertical Scope and other digital ventures increased, but soft national advertising sales contributed to a 19% decrease in revenue.

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Specialty sees increase in ad and subscription rev: report

Plus, VOD subscription revenue, which includes subscription services like CraveTV and Netflix, went down more than 9%.

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America’s Got Talent holds the top: Numeris

Meanwhile, CTV’s The Amazing Race Canada stayed in second place, but the gap between first and second narrowed slightly.

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How will the IAB’s ads.txt change Canada’s ad fraud conversation?

Industry experts weigh in on whether the simple text tool could cause a domino effect in the digital advertising industry.

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Local radio ad sales see steepest decline in five years: report

At the same time, national sales saw an increase, but the growth rate is slowing for that revenue.

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Hyundai swipes right on a new platform

The auto brand is marketing its newest vehicle at style-conscious millennials, and it’s doing so through dating app Tinder.

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Cable subscriptions drop, but less drastically than previous years: study

While cable saw the largest drop in subscriptions across all pay TV, IPTV saw a 13.8% lift in customers.

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Private conventional ad revenue down, CBC’s up: CRTC report

The CRTC’s 2016 financial summaries for private conventional television and the CBC show drops in local and national ad sales across conventional networks.

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Spotted! McDonald’s gets benched

To celebrate its “McDelivery Day,” the chain opened up a series of pop-up benches in urban areas.