Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
social media

Influencers and marketers are out of sync on budgets: study

A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.

Sugar Bear

Sugar Crisp cozies up to e-sports

With no campaigns in market since 2013, the cereal brand is now partnering with TheScore, sponsoring content on its e-sports vertical.

PAGET BREWSTER, JOE MANTEGNA

Criminal Minds takes the top: Numeris

The dramatic thriller brought in the most viewers of all single-night shows for the week of Feb. 27 to March 5.

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Dynamic Outdoor brings new tech and faces to major markets

The out-of-home company has added new formats in Toronto, Edmonton and Calgary, focusing on key suburban commuter corridors.

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Sico shows its true colours to promote new app

The paint company engaged in its third yearly campaign to promote its selection of paints at Réno-Dépôt, this year incorporating digital and social.

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The story behind Schick Quattro’s new content integration

The women’s razor brand tapped Toronto-based Wattpad to create four branded young adult fiction stories to attract ambitious millennial women.

abcon

Abcon Media adds to Vancouver parking network

With OOH space at just as much of a premium as the city’s real estate, the company has taken up residence on columns, walls, barriers and other faces.

Mark Leslie Corus

Corus’ Mark Leslie on how addressable TV is changing advertiser expectations

Speaking at DX3, the company’s VP of research and consumer insights looked at how developments that have already been made in addressable TV and how it’s changing advertiser demands.

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Much Digital Studios launches first original series

The Bell Media-owned MCN is looking to showcase the “studio” side of its digital studio in order to attract more brand clients to its creators.

McDonalds Billboard

Spotted! McDonald’s broadcasts its breakfast message

The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.

Facebook Mobile

Facebook opens Atlas tools to all advertisers

The tools from ad-tech platform Atlas, which Facebook acquired in 2014, have previously only been available to large enterprise marketers.

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NBA Canada partners with Samsung for VR broadcasts

For the next six weeks, games will be live-streamed through the NextVR app as the NBA looks to bring VR content global.

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Academy Awards sweep the week: Numeris

The Oscars were the most-watched single-night show for the week of Feb. 20 to 26, 2017.

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Weather in the morning, streaming in the evening: How Canadians use their apps

A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.

dove influencers

Dove partners with Snapchat to filter out negative messaging

As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.