Bree Rody-Mantha

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Articles by Bree Rody-Mantha
Canadian Paralympic Committee -Sponsorships--Every minute of act

More Paralympic content than ever to be broadcast

Sponsors of the broadcasts include Bell, CIBC, Canadian Tire and more.


TaylorMade drives golf sponsorships further

The golf outfitter has paired with the Canadian Junior Golf Association to catch the attention of young athletes.

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Cara covers all weather possibilities

Whether calling customers to the patio or letting them order in, a first-of-its-kind partnership taps Pelmorex data.


Rogers goes back to the top: Media Monitors

In Montreal, Tim Horton’s continued to dominate the radio buying charts.


Inside Wendy’s all-in Big Brother strategy

On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.

Shiseido Purse Lg

Shiseido leverages Infinity Mirrors with unique sponsorship

An art-inspired retail product is now available at the Art Gallery of Ontario and nationwide at Hudson’s Bay stores.


Spotted! Disney’s ‘timely’ escape room

The film studio is putting families to t he task in order to promote the mystery- and puzzle-themed A Wrinkle in Time.

Carte Blanche judges

ICYMI: Astral names Carte Blanche jury

Plus, Abacus snaps up a JWT VP.

Red Sparrow HiRes-26

Spotted! Spies on the streets in Toronto

Twentieth Century Fox Canada planted sparrows on downtown streets to create a sense of paranoia — and buzz for its latest film.


Twitter adds new user bookmark tool

A new tool lets users create a less-public archive for posts.

Braun Accuracy

Braun goes purely digital to hone in on moms

After years of leaning into traditional media, the company decided to switch up the game.


Spotted! Becel’s gastro greenhouse

The margarine brand has opened a restaurant made entirely out of plants.

Subway Make It

How Subway is using media to execute new positioning

Carat president Jeff Dack says grabbing millennials is crucial, but it’s “naive” to forget about everyone else.

Toronto Star

Digital tax credit and cost reductions help Torstar in Q4

Advertising revenues were still soft across most segments.


Celebrity Big Brother shines: Numeris

Now the Olympics affected what else Canadians watched.