Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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TVA Sports gets Euro 2020 rights

Sales EVP Donald Lizotte says the move allows TVA Sports to leverage more year-round programming for soccer fans.

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People Moves at Oath, Reprise and Noise Digital

Global advertising and media company Oath has snapped up a VP from Snap.

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ICYMI: AutoTrader expands TRFFK

Plus, new unscripted series from CBC and Gusto.

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Sportsnet takes on Deadpool as its newest host

A 30-minute special featured the offbeat superhero showcasing the biggest sports blunders of the season, all to promote the upcoming movie sequel.

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Spotted! Even studying can be Instagram-worthy

The Math Guru created a pop-up lounge (with lattes and all) to make studying more appealing to teens.

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MiC Roundtable: How client-agency relationships are evolving

In part two of our roundtable, attendees discuss how the sensitivity of clients’ business plans affects the agency’s work, and what tools agencies still need.

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Millennials trust advertising more than most: study

AdStandards also brought influencers into the equation for the first time.

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Big Bang wins again: Numeris

Plus, viewership for the first round of the NHL Playoffs beat out last year’s audience numbers.

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McDonald’s leans into social for McHappy Day

To increase engagement for the annual event, the QSR embraced Twitter, Snapchat and other platforms to grab attention.

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TVA bolsters specialty offering with Serdy acquisition

Évasion and Zeste channels have posted revenue growth, but it has not always been consistent.

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Snapchat switches story ads to programmatic model

The new options will allow targeted buys, rather than national takeovers.

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SRC introduces themed commercial breaks

A new format will allow advertisers to present their ads together in a break that’s unified by a common theme.

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Radio’s share of ad spend increasing slightly: report

Plus, Warc suggests digital audio ads could be more effective than video pre-roll.

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Gadoua leans heavily on TV in new awareness campaign

The Quebec bread brand paired with Groupe V for activations on its linear and digital properties.

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Boston Pizza goes experiential for Jets partnership

After earning its title as the Winnipeg Jets’ “official headquarters,” Boston Pizza invested in a literal bandwagon.