Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
tablet

Tablet penetration stabilizes: study

The MTM’s new study shows that as the lines blur between tablets and other devices, the popularity of the mid-sized option may have peaked.

Copied from Playback - cameras - Shutterstock photo

CTV expands its local news coverage

Six new regional stations will add localized versions of CTV News at Five.

????????

Survivor doubleheader takes the top spot: Numeris

Finales for Survivor and Bull brought in high AMAs, but had to contend with news and hockey content for the week of May 22 to 28,

carRadioShutterstock

As alternative services gain popularity, radio remains dominant: study

The market penetration of both online radio and traditional receives have held steady over the past few years – but the heaviest consumers aren’t exclusive to one platform.

The Orville

Upfronts 2017: Rogers Media brings on the comedy and Cancon

City is the only network so far to add more new comedies than dramas, and has also snagged a few returning favourites from other Canadian networks.

ketchup slide

Spotted! Pringles slides in a new flavour

Kellogg Canada used a ketchup-covered slippery slide to celebrate its new ketchup flavour and set a very sloppy world record.

priscilla-du-preez-156157

IAB’s state of the digital nation: Three big takeaways

Just how much do Canadians hate ads? Will there ever be a satisfying answer to the brand safety problem? And just how much should advertisers care about clicks?

mobileShutterstock

Mobile campaigns more likely to hit targets: study

Canada is middling in terms of how many campaigns hit their target audience, but success rates are improving over time.

Elle Canada 2

Elle Canada is streaming its September issue planning session

The editorial planning session is designed to make the magazine brand more accessible to readers while promoting its September issue.

juanNewEstablishment2017

The New Establishment: Juan Panlilio

The winner of a new AToMiC award leads UM’s decision sciences team, finding a sweet spot where data meets passion.

mobileShutterstock

ComScore adds multiplatform video measurement for Canada

The introduction of the new product was a response to the increase in Canadians’ media multitasking habits.

blue ant plus

Blue Ant gets social with Blue Ant Plus

The media company created the new division in response to an increasing demand for social content from clients.

NCIS cast

NCIS takes the top: Numeris

The action-drama pulled in an average of 2.23 million viewers on Global for the week of May 15 to 21.

ipadnewspaper

Toast Studio dives into online magazine production

The advertising agency has launched a new content division and four digital magazines, all with a goal to help advertisers reach millennial audiences.