Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
mo16846

Amazing Race Canada approaches two million: Numeris

For the fifth straight week, Race made audience gains.

freestocks-org-683816-unsplash

How much is Canada’s data market worth?

The country is outpacing the U.S. for growth in the value of its online information.

Snapchat main

CBC and Snap pair for two new programs

This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.

Creative Commons - Coolcaesar

Senate committee calls for changes to digital advertising rules

News Media Canada CEO John Hinds says the country’s newspaper industry is growing increasingly frustrated.

Amazon

Amazon renames, repositions ad offering

Wavemaker’s Scott Stewart says the rise of Amazon as an ad platform could prompt growth in digital spending on e-commerce platforms.

tiff street fest

ET Canada launches TIFF specials on Twitter

Festival sponsor Nespresso will promote the streams.

GoodLife

Why GoodLife chose to return to TV

Marketing director Sharon Litwin says after three years of targeting millennials, it was time for a new approach.

Jim Davis Headshot

MiQ adds head of agency sales

Jim Davis, who previously headed up partnerships at Snapchat, will help steer more agencies toward MiQ’s offerings.

freestocks-org-618080-unsplash

Where does Canada stack up for OTT subscription?

The SVOD is gaining ground in English Canada, but Quebec still has reservations.

Tessa Small

MightyHive launches in Canada

Former Cadreon MD Tessa Ohlendorf has been tapped to lead the programmatic and digital consultancy.

BMO

BMO lands on top: Media Monitors

Meanwhile, Bell Mobility topped the Montreal charts.

digitalmedia-shutterstock-1

Fuel Digital Media adds Le Monde

Founder John Sclapari said the deal represents a chance for advertisers to reach affluent French Canadians while pairing with brand-safe content.

Command House

Rogers leans into experiential for IgniteTV

While TV is necessary for brand messaging, VP Drew Stevenson said getting the product in people’s hands – while promoting Rogers’ fall programming – is a must for lead generation.

thischangeseverything_0HERO

TIFF 2018: Lyft inks first festival partnership

The ride-sharing company will use festival touchpoints to promote its message of diversity and inclusion.

Rel 1

City unveils its fall premiere dates

This year, the network is focusing on retaining older audiences and delivering more drama.