Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
STAR TREK: DISCOVERY

Star Trek takes the top: Numeris

The new series pulled in more than two million with its CTV broadcast and more than a million on Space.

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Messenger adds new tools for reaching mobile users

Product marketing lead Jessica Sherrets on its evolution from an in-app feature to a unique advertising medium.

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What’s motivating Google News’ new paywall policy

Google is dropping its “first click free” policy to give subscription-based publishers more freedom.

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Young Sheldon brings the ratings on CTV

The Big Bang prequel’s premiere came just shy of audiences for the adult version of Sheldon.

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Sunwing Vacations flies to the top: Media Monitors

The vacation and air travel service made a big jump to buying the most radio advertising spots in Toronto from Sept. 25 to Oct. 1.

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Hendrick’s hot air adventure finds success

The brand built on its tradition of “unusual” experiential marketing at Toronto’s Nuit Blanche festival.

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CBC signs on as official gymnastics broadcaster

CBC will cover the four-day event with 20 hours of content on linear and digital, building on CBC’s Road to the Olympic Games strategy.

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Chatelaine embarks on largest consumer event in a decade

The Big Dish will aim at Chatelaine’s mostly female, food-obsessed audience and has secured sponsorships from the Business Development Bank of Canada and Egg Farmers of Canada.

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AdChoices recognition on the rise

Half of those surveyed also view advertisers more favourably when they participate in the DAAC’s transparency program.

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Spotted! American Express’s Kensington eatery

The credit card company took a temporary foray into the food business, promoting its new card with a pop-up restaurant.

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A local news startup changes its mind on ad-free

Toronto’s West End Phoenix still won’t put ads in its print edition, but interest from local businesses has led to flexibility online

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Google’s refunds greeted with cautious optimism in fraud fight

A new refund policy and a push for ads.txt have been well-received in Canada, but some questions remain unanswered.

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Amazing Race Canada finishes on top: Numeris

The reality show was the only program to beat the Emmy awards for the highest average audience.

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Twitter to test longer tweets to drive engagement

The social media platform is experimenting with 280-character tweets, which it hopes will get more people tweeting.

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Invictus opening nabs nearly a million viewers

Audiences for the program peaked at 1.3 million, with an average audience just shy of one million.