Spotted! Audi jumps into the ski cross spotlight
The luxury automaker put one of its vehicles front-and-centre in the final event of the FIS-Ski Cross World Cup’s Canadian finals, with athletes challenged to clear an Audi R8 on skis.
Digital video on the rise, but Gen X still loves traditional TV: study
People born between 1965 and 1980 tend to like social media for the “social” rather than the “media,” and more than 90% viewed non-digital TV at least once per month.
John Boynton named CEO of Torstar
The former Aimia and Rogers Communications chief marketer will take the reins from David Holland in March.
Quebecor brings new ad options with Tuango partnership
The media company will now allow clients to pay for advertising through goods sold on the Quebec-owned e-commerce platform.
With one billion hours of daily watching, how does YouTube stack up in Canada?
Research indicates that the Google-owned giant dominates the social space in Canada – but it might not necessarily be because of the quality of the content.
The Big Bang Theory holds the top spot: Numeris
The comedy on CTV was the most-watched single-night show for the week of Feb. 13 to 19, 2017.
VR spend on rise, but Canadians sticking with actual reality: study
The country’s spend on all things related to virtual reality and augmented reality will grow more than 500% this year according to a new report, but it still lags behind most global regions.
West (Coast) meets east as Corus shuffles radio deck
A new two-hour evening slot in Toronto has been created to bring Vancouver host Willy Percy into the mix, and a permanent replacement has finally been found for former morning personality Dean Blundell.
Spotted! Northwest Territories goes fishing for tourists
A Willy Wonka-style “golden ticket” giveaway is just part of the territory’s tourism board’s major marketing efforts during the Canada 150 celebrations.
Reader’s Digest and the Globe and Mail top Vividata rankings
The quarterly release found that print and digital readership for magazines remained healthy, and newspaper readership was flat.