Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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Trader leverages data to launch ad solution

The AutoTrader.ca parent company is using its data capabilities to target auto shoppers around the web.

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The Daily Hive’s unconventional new Instagram ads

An Instagram purge inspired by Taylor Swift yielded impressive social engagement for Nude Vodka.

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ICYMI: Meet the new Globe and Mail

Plus, the Facebook Journalism Project pairs with Ryerson, and the latest Canadian theatre stats.

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David Shing: Make digital advertising fun again

With all the questions around viewability, fraud and brand safety, Oath’s digital marketing guru says the field has lost its joy.

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Starbucks goes to the bots on Twitter

It’s the first Canadian QSR to create a Twitter chatbot, which is all about driving good deeds.

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Kao taps Blue Ant for a changed social media strategy

Jergens’ parent company is hoping to get more for its social spend through a content partnership.

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Snapchat redesigns for discoverability

Plus, the app is promising monetization options for creators in 2018.

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CBC signs on for two more Paralympic Games

A multi-games partnership with the Paralympic Committee sees the pubcaster return in 2018 and 2020.

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Weather skews Grey Cup sponsor visibility: study

Is a buy in the end-zone a guarantee of visibility? Elevent’s data shows weather plays a role for those relying on being seen.

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Big Bang stands alone at the top: Numeris

The Good Doctor knocked the younger Sheldon from its number-two spot, while the American Music Awards made gains over last year.

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Ad-rich venues top annual Most Instagrammed list

The social platform’s year-end data suggests a second life for ads on rink boards.

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On Postmedia’s print shakeup: “This is not palliative care”

Company president Andrew MacLeod said there is a light at the end of the tunnel, but Postmedia needs to shed weight to get there.

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Spotted! Knixwear struts into the offline world

The undergarment company has kept all of its media efforts online. Until now.

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Rogers rises to the top: Media Monitors

The telco and media company knocked Ford Dealers out of the top spot for the most radio ads purchased in Toronto.

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Groupe V beefs up its content team

Former Corus acquisitions director Catherine Vidal will develop V, Max, MusiquePlus and Noovo.ca.