Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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What does Snap’s IPO mean for the advertising industry?

It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?

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How social “ate media” in 2016

Yahoo’s Yannis Dosinos on how social is trouncing news, why gaming can’t catch a break and the future of the phablet.

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How sports are enduring the digital revolution

At a Rogers Media-sponsored FFWD Ad Week discussion, panelists debated how things have changed — and how they’ve stayed the same — in the world of broadcast sports.

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What motivates people to block ads?

Addictive Mobility’s Andrew Opala outlines how and why ad-blocking is growing, and what the ad industry needs to do to weather the storm.

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What are the biggest obstacles to programmatic TV?

Corus Entertainment’s Spencer Charters shares what the company has learned about programmatic and evolving data technology – and how far the industry still has to go.

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Chatter, speed and pricey influencers: Where social media and millennials collide

At a FFWD Ad Week panel moderated by Twitter Canada’s Alyson Gausby, brands discussed the biggest challenges with reaching the elusive generation on social.

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Metroland ups Lisa Orpen to national sales VP

As the media company emerges from a challenging 2016, the focus is now on creating multi-platform solutions for advertisers to reach more targeted audiences.

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Mark Ritson says its time to rethink TV, digital and millennials

The veteran marketing consultant and professor told FFWD Ad Week attendees to stop planning for television’s funeral, and to get over “the whole millennial thing.”

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Car2Go changes media strategy for Mercedes launch

As part of the car-sharing service’s most extensive media plan yet, it’s paired with Toronto influencer Unbox Therapy for its first foray into branded content.

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IAB CEO issues a call to action around fake news

At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.

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Canadian youth less swayed by traditional ads than global population: study

When it comes to both outdoor advertising and digital advertising, Canada’s youth are less receptive than most in the world according to a new study by Millward Brown.

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Gusto doubles down on primetime with new series

With international superstars such as Jamie Oliver and Martha Stewart returning to the evening time slots next month, Bell Media is hoping to continue on the channel’s upward trajectory.

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How Chevrolet used Twitter to tap hockey families

Capitalizing on hockey fans’ love of second-screening, the automotive manufacturer embarked on its first Twitter campaign during the World Juniors.

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Ed Greenspon on how the news industry can be saved

Public Policy Forum’s report, The Shattered Mirror, included giving advertisers more incentive to place ads in Canadian media and removing the CBC from the digital advertising game.

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TVA credits young shows and second-screening for fall season lift

Programming director Suzane Landry said the network has aimed to create more digital and social initiatives to keep audiences in front of the TV watching live.