Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
festivalofMedia2016ToucheAwards

Touché! and OMD make the shortlist for Festival of Global Media

A dozen Canadian entries could compete for gold in Rome this may, including campaigns for SportChek, Tourism Quebec and the Canadian Safe Schools Network.

Camera masks

Facebook introduces its own stories feature

Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.

Sarah Nguyen Cropped

Groupe V adds new media director role

Former Sleeman Breweries marketing manager Sarah Nguyen will help lead marketing efforts for the media co as it braces for an era of change in the TV landscape.

BConExpo17_023

BCON 2017: We are all media companies

Keynote speaker David Beebe, who spent three years creating a media company within a brand at Marriott, told the crowd at BCON that marketing can go from being a cost to a revenue generator.

CarpathianPrince / Shutterstock.com

Canada to fall out of top 10 ad-spend markets by 2019: report

While ad spend will increase over the next three years, increases will be subtle, with digital and out-of-home advertising being the only areas of spend increase, according to Zenith.

????????

Survivor takes the top: Numeris

The reality show on Global brought in the most viewers of all single-night shows for the week of March 13 to 19.

twitterPeriscope

Twitter moves to monetize Periscope

The new option will give advertisers and creators a 50/50 split on revenue from pre-roll ads.

mobileShutterstock

Mediabrix shifts to programmatic, rebrands as Receptiv

The in-app video advertising platform is focusing on combating brand safety and ad fraud with its new features.

mitsuibishiCarShutterstock

Facebook revs up auto vertical for advertisers

The social media giant commissioned an Ipsos study which found that Canadians increasingly rely on mobile and social media for research into vehicles.

JFL

Just For Laughs creates dedicated branded content division

The media company will now move away from experiential sponsorship integrations to original content with a comedic twist.

thescore CC 1

Canadian Club gets in on March Madness action with theScore

The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.

Purina Puppy Mobile

Spotted! Purina parades the pups

Yesterday’s National Puppy Day activation marked a number of firsts for the brand, including targeting millennials and Gen Z.

facebookShutterstock

What does Facebook’s header bidding play mean for the ad industry?

The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?

Facebook collections 1

Facebook unveils new shoppable ad format

Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.

shutterstock_283592954

TV and digital dominate consumer complaints: Ad Standards

Digital now represents one quarter of the complaints logged for advertising, most of which are based on inaccurate information.