Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
Ali Rahnema 2

Yellow Pages taps Ali Rahnema to lead Mediative

The former chief operating officer of Star Media Group’s digital division will head up the digital marketing company following a near year-long transition period.

shutterstock_283233887 (1)

Sponsored posts on the rise for influencers: study

A recent study by Influence Central found that Canadian social influencers are overwhelmingly female, highly educated and getting savvier about branded deals.

Walberg small

Pink Triangle Press names new executive director to helm all-digital operations

Industry veteran David Walberg says the LGBT-focused media company has had to look to a model that’s not ad-dependent online, and will now move to capture a younger audience.

shotsFiredCityTV

City, FX unveil mid-season premiere dates

The winter line-ups include police drama Shots Fired, historic drama Bette and Joan(s) and a return of the popular drama Prison Break.

shutterstock_387080152

Ad-blocking, load times among top challenges for advertisers: study

AOL’s new state of the industry study on mobile video finds that time spent on mobile – and ad spend in the medium – is increasing.

109659_0060b_cfc91710

The Big Bang Theory is back on top: Numeris

The comedy on CTV beat the Grammy Awards as the most-watched single-night show for the week of Feb. 6 to 12, 2017.

20170222_C7198_PHOTO_EN_888893

Flonase pairs with Weather Network for Canadian launch

The allergy relief spray is embarking on its first Canadian consumer-facing campaign, which will include an integration on the Weather Network’s TV and digital properties.

shutterstock_178578869

CIBC goes digital to engage with hockey fans

The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.

shutterstock_176457944

Google commits to MRC audit for YouTube views

As calls for digital media companies to become more transparent with metrics mount, the tech giant joins Facebook in its commitment to an audit.

shutterstock_247426483

Smartphones key for shopping, but still not for buying: study

Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.

shutterstock_532792402

Canada Post adds postal code targeting product

While the crown corporation’s previous marketing products skewed either too broad or too narrow, its new targeting option will hopefully strike the middle ground.

Beauty and the Beast costumes

Spotted! Casa Loma says ‘be our guest’

Disney kept up its tradition of experiential marketing to promote its newest release, but this time aimed it at a more millennial demographic.

Cohen VW

How VW used custom content for the win

The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.

Saturday Night Live - Season 42

SNL’s “spicy” season hits a ratings high for Global

On TV sets and online, viewers flocked to watch Melissa McCarthy and Alec Baldwin reprise their White House roles.