Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
footballShutterstock

Bell Media gives Super Bowl triple-simulcast amidst lower ad sales

The media co is driving viewers to tune into the Canadian feed with a “watch to win” contest, and has introduced a website to house the U.S. ads.

Stories Home 3 Snapchat Live Stories June 6

Snapchat update brings mobile closer to TV

One month after Snap paired with Turner to offer weekly episodic content, it’s also added Nielsen digital measurement for its ads.

Scotch Eggs 3

Spotted! Dewar’s scotch egg speakeasy

In celebration of Robbie Burns Day, the Bacardi-owned scotch brand hosted a themed competition to engage with millennial males.

MG2-epi0113-Bozer_Riley_1bi

MacGyver wins the week: Numeris

Global’s action-drama brought in the most single-night viewers of all daily programs from Jan. 9 to 15, 2017.

CarpathianPrince / Shutterstock.com

Watchdog recommends CRA close online ad ‘loophole’

A new report commissioned by the Friends of Canadian Broadcasting estimates that if the CRA were to change a law from 1996, approximately $500 million annually could be brought into the Canadian media industry.

Brooke Henderson

Golf Town taps next generation of golfers with first athlete sponsorship

The ailing sports retailer is expanding its media strategy to integrate more social video content in the hopes of reviving the spirit of the game with millennials.

NAIG

North American Indigenous Games finds broadcast partner in CBC

The agreement will feature at least 100 hours of coverage including radio docs and digital content.

makeful

Makeful announces mid-season line-up, adds original online content

With subscription rates flat since its rebrand, the Blue Ant Media channel is now aiming to make an impact online.

mobileShutterstock

Google adds cross-platform ad muting

The update is paired with YouTube changes including a reduction in relying on pixels and cookies as it gravitates to cloud-based tracking.

NBA KFC Image 1

NBA Canada brings AR to KFC stores

The association has also paired with Manchu Wok as part of its annual Chinese New Year celebrations.

JCole_HD

Jeff Cole on mobile’s creep factor and TV’s football problem

The thought leader and head of USC Annenberg’s Center for the Digital Future spoke at an annual Mindshare breakfast on what advertisers need to brace themselves for.

Week 2 photos 2

Spotted! Bell courts basketball fans

In an effort to promote its FibeTV service as well as its Toronto Raptors sponsorship, Bell is bringing the court to the fans — and the fans to the court.

Stories that Matter

Global News has reporters shape new campaign

In an effort to increase its viewer loyalty in the Calgary and Edmonton markets, the network used social videos in addition to its traditional TV spots.

15894379_10155987825838849_3861135442203674274_n

Spotted! USS’s mobile music tour

In an effort to draw more social media buzz, the band played a mini-tour out the side of a van.

YouTube Sharing

Canada gets first peek at YouTube’s new sharing feature

A new chat feature, designed to “reduce friction” in sharing videos, will roll out in Canada first due to the country’s high rate of mobile video sharing.