Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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District M’s new algorithm focuses on ‘non-potential clickers’

The new feature is designed to weed out audiences least likely to click through an ad and avoid wasteful digital placements.

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People moves: Wavemaker, Kijiji and more

Plus, Mindshare welcomes one more to the team.

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Amazing Race Canada’s audience keeps growing: Numeris

Plus, Global’s Big Brother pulled into second place.

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CTV finalizes fall premiere dates

Plus, despite Roseanne’s sudden cancellation, CTV has a series in its place.

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Auto dealers sweep the Toronto charts: Media Monitors

Nissan, Acura, Honda and Ford made big buys in the city.

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How children affect Canadians’ consumption habits

YouTube and Netflix are more popular among families with kids, but those without young ones are catching up.

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Where does Canada stack up in online and TV ad spend?

According to a Warc report, video viewing will account for nearly half of all internet usage by 2020.

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Campsite gets into large format programmatic OOH

A newer, larger deal with Pattison Outdoor has brought the digital advertising company into a new space.

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Acronym says hello to Canada

Global CMO Mike Grehan chats about the Canadian market, the rise of consultancies and the disruption of the “funnel” model.

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Global unveils fall premiere dates

New dramas, comedies and reality shows will bolster the conventional network’s lineup.

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Growth in Canada’s digital video spend slowing: report

Although digital video has a larger piece of the ad spend pie than ever, its growth has been tapering off.

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ICYMI: Facebook’s video acquisition

Plus, Quebecor has filed a motion against the Quebec Press Council.

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David Purdy moves to Stingray C-suite

Purdy will serve as CRO as the company aims to diversify and increase its revenue.

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Apex Mobile inks data partnership with Kochava

The company saw more than 500% growth in 2017.

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Podcast listeners are young, rich and educated: study

While the medium is on the rise, the MTM notes that the Francophone market could be missing out.