Spotted! KitchenAid unveils gingerbread city to drive holiday sales
The not-quite scale model of Toronto aims to pull more shoppers in to the small appliances aisle.
Spotted! Air Miles goes bricks and mortar
A pop-up shop at one of North York’s high-end malls will engage customers in-person with the brand throughout the remainder of December.
Spotted! Bacardi goes (ever)green
The rum company’s Christmas tree market, targeted at professional millennials, is part of an effort to make the brand synonymous with the holiday season.
Canada’s digital ad market share outpaces global average: study
The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.
Now magazine adds ‘Dine and Shop’ package
The free weekly has chosen to diversify its revenue streams by adding e-commerce.
Notable invites readers on an UnRetreat with Lululemon
Founder Julian Brass said “offline” experiences are the key for brands to engage with readers.
IPG Mediabrands predicts ad spend to slow in 2017
While the growth for 2016 is projected at 5.7%, next year’s prediction of 3.6% growth is the lowest since the 2008 recession.
Canadians’ number-one music streamer is YouTube: study
A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.
Telus takes on VIs for ‘bonus’ advertising: CRTC hearings
The telco accused vertically integrated services, specifically Bell, of freezing out Telus when it comes to soft news.
Re-tweets are the new autographs: study
Twitter’s first deep dive into sports trends on the platform found that its users are more open to brand partnerships, and that they’re more likely to visit the sports’ digital properties.
Groupe V dives into e-commerce
Pairing with Communications Voir’s Media Boutique platform, the company is diversifying revenue streams by providing advertisers with a new direct-to-consumer offering.