Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
Hendrick's CORGAN

Spotted! Hendrick’s Gin pipes up at the Eaton Centre

A pipe organ with cucumbers instead of keys may seem quirky, but senior brand manager Beth-Anne Perry says it’s the most on-brand way to reach new audiences.

BIG BANG

Big Bang Theory takes the week: Numeris

The comedy series on CTV brought in more single-night viewers than any other daily program for the week of Nov. 13 to 19.

tvShutterstock

Corus ask for flexibility to compete against SVODs: CRTC hearings

Execs from the entertainment company cited increased competition from SVODs – for programming, not just viewers – as one of the industry’s biggest challenges.

Junior Turner, Travon Van

Grey Cup reach up 3% on broadcast, 35% on digital

The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.

Beela 2

YouTube names up-and-coming Canadian creators

A total of 15 YouTubers have been selected as part of the platform’s NextUp program to learn how to market themselves and grow their audiences.

Facebook audience

Industry experts call for more third-party verification on Facebook

The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.

cbcShutterstock

Conservative leadership hopefuls take aim at CBC

The public broadcaster is currently facing growing dissent over advertising competition, with leadership candidate Kellie Leitch proposing scrapping the corporation all together.

RRU

Spotted! Royal Roads University’s new lending library

The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.

Sunwing

Your Morning embarks on first travel partnership

The sponsored giveaway will be supported by broadcast and social media posts directed at Your Morning’s female-skewing audience.

show us your foods 2

KitchenAid embraces social for breast cancer campaign

For the first time in 14 years, KitchenAid’s annual breast cancer campaign will be based entirely around social, rather than a traditional media play.

Martin Maxi

The comeback kid: Maxi returns to TV

The discount grocery store is executing its first major broadcast campaign after 10 years of relying only on print flyers.

netflixShutterstock

Netflix growth undaunted by local competitors: study

Despite the low price point of the service, there’s still a positive correlation between household income and subscription rates.

twitter mirror

CFL turns to Twitter to reach Grey Cup super fans

The partnership, officially established in 2013, is focused on extending the Grey Cup party to the online space and rewarding fans for their loyalty.

KHP 2

Kids Help Phone goes 360

The organization’s goal was to tell a story without the use of a script, resulting in its first use of the immersive medium.

Bryan head shot

Bryan Segal to helm Videology

Filling the spot left vacant by Ryan Ladisa, Segal will leverage his background in data and audience measurement to the software co’s advantage.