North Americans over-index on in-app purchases: study
A new report by AppsFlyer says companies should still need to use more data to keep users engaged over time.
Dedicated e-sports channel coming to Canada
With the global competitive gaming market expected to hit $1.92 billion by 2018, Super Channel is looking to get in on the action while bringing its age demo down.
CFL invites fans (and sponsors) to pre-season events
Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.
Spotted! Club Med brings the heat to downtown TO
The resort company brought a pop-up resort featuring 360 footage of its resorts to Toronto to bring a break from winter weather.
Q107 gets its own Valentyne
The Corus-owned radio station has recruited former TV anchor Jennifer Valentyne to its morning show in an effort to attract a more gender-balanced audience.
For programmatic video, desktop may not be dead: study
Videology’s report for Q4 2016 shows that mobile-only and cross-device programmatic video buys have actually decreased since 2015.
Notable launches MCN, talent network and more
Claire Adams and Carli Posner have joined the company as co-CEOs and have become partners in the company, helping to fund its expansion.
Cogeco plays Cupid
The station’s new “#AmazingSerenades” campaign aims to engage viewers and build its relationship with customers from a service perspective.
Cineplex Digital Media selected for Morguard Investments
The digital media company will install, maintain and provide content strategy for 175 displays across 21 retail properties throughout Canada.
Growth in mobile, geotargeting fuels updates for Addictive Mobility
CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.
Juno Awards lay down a new track with VIA Rail
The music awards will also host the new Juno Cup, a celebrity benefit hockey game for music education charity MusiCounts.
Spotted! Delissio flips its model and goes door-to-door
The frozen pizza brand known for boasting that it’s “not delivery” switched up the message for one night through a partnership with UberEats in an effort to reach millennials.
ICYMI: NBA gets into e-sports, Planet Earth coming to Snapchat
In case you missed it: The NBA is the first North American sports league to add e-sports to its portfolio, Cineplex president Salah Bachir has been honoured for his philanthropy, cameras are rolling on Killjoys and more.