Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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PHD, Samsung take Canadian gold at Internationalist Awards

PHD’s work with GSK’s Tums was among the campaigns recognized.

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ICYMI: Mindshare’s new voice and visual services and more

Plus, Facebook has launched its first piece of hardware.

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Big sports fans are big TV consumers: study

Cord-cutting rates are slower among those who watch sport every day.

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Sportsnet makes a major update to its OTT offering

Sportsnet Now’s new “plus” tier will feature access to more than 500 additional games.

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Few brands are confident in their abilities to generate insights: study

Plus, many marketers say they’re plagued by “blind spots” in the digital media landscape, making it difficult to prove ROI.

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Stack cozies up to gamers with Twitch partnership

The millennial-focused banking company has developed a strategy to capitalize on millennials’ love of subscription products.

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People Moves: Cue Digital, BCE and more

Vancouver digital agency Noise has also promoted from within.

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Air Canada expands FanFlights

With the Ottawa Senators now part of the sponsorship family, the program has gone national.

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Younger audiences pay more attention to video ads: study

But the bad news is, advertisers still only have a maximum of 20 seconds to reach the bulk of their audience.

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MediaTonik expands its offering, makes key hires

The company has recently opened a Toronto office and made its foray into print and sponsorship.

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Who gets to play on Pinterest?

With Pinterest coming to Canada, buyers talk: is the platform a niche or can it reach advertisers beyond fashion and beauty?

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Canadian work leads to a global win for Mindshare

The agency’s AR work with Ford and Snapchat earned it a Gold prize at the Mobile Marketing Association (MMA)’s Smarties Awards.

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Radio is the most trustworthy news source: study

Also, while most Canadians are concerned about “fake news,” few agree on what “fake news” actually is.

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Scotiabank adds transit to its hockey plan

Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.