Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
mobile

North Americans over-index on in-app purchases: study

A new report by AppsFlyer says companies should still need to use more data to keep users engaged over time.

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Dedicated e-sports channel coming to Canada

With the global competitive gaming market expected to hit $1.92 billion by 2018, Super Channel is looking to get in on the action while bringing its age demo down.

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CFL invites fans (and sponsors) to pre-season events

Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.

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Facebook switches on autoplay audio

Three years after it began auto-playing ads in its news feed, the social media giant will now add sound into the mix.

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Spotted! Club Med brings the heat to downtown TO

The resort company brought a pop-up resort featuring 360 footage of its resorts to Toronto to bring a break from winter weather.

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Q107 gets its own Valentyne

The Corus-owned radio station has recruited former TV anchor Jennifer Valentyne to its morning show in an effort to attract a more gender-balanced audience.

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For programmatic video, desktop may not be dead: study

Videology’s report for Q4 2016 shows that mobile-only and cross-device programmatic video buys have actually decreased since 2015.

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Notable launches MCN, talent network and more

Claire Adams and Carli Posner have joined the company as co-CEOs and have become partners in the company, helping to fund its expansion.

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Cogeco plays Cupid

The station’s new “#AmazingSerenades” campaign aims to engage viewers and build its relationship with customers from a service perspective.

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Growth in mobile, geotargeting fuels updates for Addictive Mobility

CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.

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Facebook pairs with Media Rating Council for audit

The social media platform is also adding new video buying options based on full video views and two-second views.

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Juno Awards lay down a new track with VIA Rail

The music awards will also host the new Juno Cup, a celebrity benefit hockey game for music education charity MusiCounts.

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Spotted! Delissio flips its model and goes door-to-door

The frozen pizza brand known for boasting that it’s “not delivery” switched up the message for one night through a partnership with UberEats in an effort to reach millennials.

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ICYMI: NBA gets into e-sports, Planet Earth coming to Snapchat

In case you missed it: The NBA is the first North American sports league to add e-sports to its portfolio, Cineplex president Salah Bachir has been honoured for his philanthropy, cameras are rolling on Killjoys and more.