Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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Millennials boast strong OOH ad recall: study

While OMAC’s survey found that more than one-third of Canadians block ads online, most of those shoppers still reported paying attention to outdoor ads.

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Amazing Race Canada adds online game and VR

The show is hoping to build brand loyalty through VR and social interaction.

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Late deadline extended for MIAs submissions

The clock is ticking for the nation’s most innovative marketers and agencies to showcase their standout campaigns.

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Spotted! Canadian Tire modernizes its money

The brand is issuing a limited edition updated $0.10 bill, along with a big paid media campaign to mark Canada 150.

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ICYMI: Digital certification reveals La Presse+ reader engagement

Plus, TMN Go is making movies available offline for subscribers, and several groups have appealed a controvesial CRTC decision.

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Fall TV: What’s all the complaining about?

Media industry experts air their grievances. Broadcasters respond.

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Spotted! A sophisticated ice cream pop-up

Häagen-Dazs has its eye on young professionals, with tasting “flights” of ice cream and booze-infused dessert cocktails.

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Three weeks at the top for America’s Got Talent: Numeris

The reality competition show held the top spot for the week of June 12 to 18.

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Rogers launches new drive-time radio shows in Vancouver

In a quest for greater ratings, the Jack 96.9 team is enlisting established hosts with strong followings to boost its listeners.

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Spotted! Nescafe targets Queen West millennials

The brand’s café is a stunt to introduce a new demo that loves hanging out in coffee shops to a homemade cup o’ joe.

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Media leaders react to Heritage Committee recommendations

Bob Cox, Paul Godfrey and John Honderich on what the government’s role should be, whether or not the CBC makes a dent in their online ad revenue and how likely the report’s proposals are to be adopted.

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Last chance for Media Director of the Year nominations

After a one week extension, the final day has come to submit nominations for the most worthy candidate.

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Twitter goes to the bots for its new campaign

The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.

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ICYMI: Cannes creates festival advisory committee

In case you missed it: P&G’s Mark Pritchard is among those named to Cannes’ new committee, Addictive Mobility investing in the future of programmatic and more.

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Digital gains can’t make up for print drops: Vividata

The Globe and Mail once again topped Vividata’s rankings for overall reach, but most newspapers saw declines in print audience from last quarter.