Spotted! Hendrick’s Gin pipes up at the Eaton Centre
A pipe organ with cucumbers instead of keys may seem quirky, but senior brand manager Beth-Anne Perry says it’s the most on-brand way to reach new audiences.
Big Bang Theory takes the week: Numeris
The comedy series on CTV brought in more single-night viewers than any other daily program for the week of Nov. 13 to 19.
Corus ask for flexibility to compete against SVODs: CRTC hearings
Execs from the entertainment company cited increased competition from SVODs – for programming, not just viewers – as one of the industry’s biggest challenges.
Grey Cup reach up 3% on broadcast, 35% on digital
The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.
YouTube names up-and-coming Canadian creators
A total of 15 YouTubers have been selected as part of the platform’s NextUp program to learn how to market themselves and grow their audiences.
Conservative leadership hopefuls take aim at CBC
The public broadcaster is currently facing growing dissent over advertising competition, with leadership candidate Kellie Leitch proposing scrapping the corporation all together.
Spotted! Royal Roads University’s new lending library
The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.
The comeback kid: Maxi returns to TV
The discount grocery store is executing its first major broadcast campaign after 10 years of relying only on print flyers.
Netflix growth undaunted by local competitors: study
Despite the low price point of the service, there’s still a positive correlation between household income and subscription rates.
CFL turns to Twitter to reach Grey Cup super fans
The partnership, officially established in 2013, is focused on extending the Grey Cup party to the online space and rewarding fans for their loyalty.
Kids Help Phone goes 360
The organization’s goal was to tell a story without the use of a script, resulting in its first use of the immersive medium.
Bryan Segal to helm Videology
Filling the spot left vacant by Ryan Ladisa, Segal will leverage his background in data and audience measurement to the software co’s advantage.