Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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Amazing Race Canada holds at the top: Numeris

The reality show, and most of the country’s top five programs, posted gains over the previous week’s audiences.

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Alain Desormiers’ really big startup

Touché’s founder still runs his agency like it’s just starting out. That approach fuelled a year of big wins, including strategy’s Media Agency Leader of the Year title.

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Emmy Awards ratings get modest boost

The boost to overnight ratings for Sunday’s show breaks a few years of declines for viewership to the awards in Canada.

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Kijiji launches first branded web series

The online marketplace is embarking on its first branded web series in an effort to better serve the younger half of the millennial demographic.

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Fuel Digital Media opens Toronto outpost

The new office represents the first expansion for the Montreal media representation company, which represents publishers such as Condé Nast’s French properties and Re/Max Canada.

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Wendy’s holds the top: Media Monitors

The QSR purchased the most radio advertising in Toronto for the week of Sept. 11 to 17.

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OMAC announces $24 million in donated OOH space

Organization president Rosanne Caron tells MiC why it started measuring donated ad space, and what organizations have seen an increase in prevalence this year.

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Hasbro and eOne team up on My Little Pony campaign

The dual partnership has allowed Hasbro to conduct its largest campaign in Canada to date.

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Cottage Life expands events portfolio

The Blue Ant-owned media company has acquired the Ottawa Cottage and Backyard Show, expanding its events footprint into Eastern Ontario.

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Messaging tops Canadian mobile minutes: study

A growing number of Canadians are spending their online time on mobile, but messaging apps far outweigh social apps in time spent.

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Stuart Garvie on pricing wars and mixing up the media plan

As the Bell Media sales head preps to head back to agency life, he reflects on the changes he’s seen in a few short years — and where he still wants to see movement.

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Twitter to roll out NFL content with Boston Pizza

The restaurant and sports bar chain wants to attract second-screening football fans with six-second pre-roll ads.

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How Two Oceans’ sponsorship switch-up paid off

With budget challenges and unsatisfying results from OOH, the brand found its niche in a reality show.

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National Post workers look to unionize

If formed, the union would be the first for the national paper since its founding in 1998.

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Four data takeaways from MIXX Canada

IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.