Bree Rody

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody
Eataly

TLN, Eataly pair on Serie A halftime show

To mark its Canadian opening, the international chain has paired with the multicultural network to catch the attention of soccer fans.

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Sour Grapes: Don Cherry, diversity and the future of hockey

Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.

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Media roundtable: Switching up the pitching

Does an agency need to be everything to every client – and whether or not some have the luxury of saying no.

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Postmedia launches new standalone health site

Healthing.ca will be supported primarily by healthcare brand and charity sponsors and is part of the company’s goal to expand its digital presence.

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Daily Hive adds in-house content arm

The Vancouver-based digital media company is formalizing its custom offering after building “hundreds” of pieces of branded content per month.

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Media roundtable: Has media become ‘The Hunger Games?’

Is the Canadian media landscape approaching greater sustainability – or are today’s compensation models upending the way things were?

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Media roundtable: What really matters in the pitch?

MiC’s experts look at the investments required to do good work – talent, time and tools – and try to determine where the industry might be coming up short.

Corby Spirit and Wine Communications-J-P- Wiser-s goes back-to-b

Wiser’s takes over Sportsnet’s morning show

In the third iteration of the Alumni Whisky Series, the Corby brand will take to the radio airwaves to tell the stories of some of Canada’s favourite hockey stars.

Facebook

How The Discourse reconciles its work with Facebook’s news accelerator

Founder and CEO Erin Millar explains how she expanded her media company’s reach and how she’s passing on the knowledge she gained.

Canadianmoney

Quebecor revenues up, but advertising weakens slightly

Media revenues were down, but acquisitions helped to offset advertising setbacks.

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Media roundtable: How agencies are investing differently

Agency leaders and marketers ask the big questions: like what happened to the 360 planner? How much data is too much data? And where is all the money going?

digital trends

Marketers are putting programmatic back in agencies’ hands: study

This year’s Digital Pulse survey paints a more nuanced picture of the in-housing trend.

Ille

APTN’s new CEO on branching out and building up

MiC gets up-close and personal with Monika Ille, who wants to grow the profile of APTN while staying true to its cultural roots.

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AcuityAds reports profitable third quarter

The Toronto-based adtech company reported big growth in self-serve and connected TV advertising.

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Connected Interactive gets granular with Environics Analytics

A new partnership will see the Toronto-based programmatic company get access to behavioural and financial information, as well as premium segmentation info.