Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
Le Devoir

Le Devoir pursues La Presse’s print fans

Capitalizing on the shuttering of La Presse’s Saturday edition, an ad campaign and new print magazine vie for subscriptions.

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Rogers spending more promoting Christmas radio

The all-Christmas, all-day strategy has paid off for CHFI, giving it a wide lead over competitors in January.

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CBC and Bell Media team with Snapchat

The mobile-focused social platform has signed its first deals for Canadian-made content.

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BBR opens programmatic consultancy

Glassroom positions itself as a complement to the client-agency relationship, although it expects to capitalize on the number of clients taking things in-house.

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Vividata welcomes new president

Insights and research veteran Pat Pellegrini will take over for outgoing president and CEO Sara Hill.

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TheScore settles into the living room with Alexa

While there are no direct monetization opportunities from the smart speaker integration, COO Benjie Levy said it’s important to increase audience reach and build loyalty.

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Big Bang double header takes the top: Numeris

Young Sheldon also came back with a (smaller) bang to knock The Good Doctor out of second place.

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Unpacking your consumption assumptions: study

Those in the media industry may overestimate how much on-demand and SVOD people are actually watching.

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Outfront sets up at Yonge-Dundas

As the OOH company looks to expand on the digital front, it’s incorporating with more community groups.

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TV ads more entertaining, even for millennials: study

A new Ipsos study commissioned by ThinkTV shows that TV ads outperform digital on a few key metrics, but trust in ads could be improved.

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Ford cruises to the top: Media Monitors

The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.

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Viewability a rising priority, click-through lags: report

Mobile-only campaigns also decreased over the quarter, according to Videology’s quarterly research.

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People Moves at SlimCut, TVA and more

Campsite, Bleublancrouge and SlimCut Media have bolstered their sales teams, while Quebecor has shuffled its leadership.

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CRTC report shows audiences declining across TV, radio

The updated info in the Communications Monitoring Report shows online TV viewing is on the rise.