Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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ICYMI: The Goods will go, BNN Bloomberg coming soon

Plus, Private Eyes will return May 27, and Noise Digital has won new business.

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What are Canada’s couch potatoes watching?

In the next two years, OTT revenue is set to climb while TV’s could go way down.

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Sony Music sings a duet with Metrolinx

The parties collaborated on two different playlists to promote their respective offerings of music and transit.

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L’Oreal gets social with eTalk

While it normally integrates around red carpet season, the beauty brand is using social influencers for a more casual approach.

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Pinty’s extends its commitment to curling

The food brand will sponsor Sportsnet’s Grand Slam of Curling for another five years.

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More than half of Canadians now stream Netflix: study

Plus, the number of households that subscribe to internet services but not television is growing.

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DAZN launches largest integrated campaign

The sports streamer wants the world to know that it’s more than just football.

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Big Bang holds the top: Numeris

Meanwhile, Roseanne‘s post-premiere viewership numbers fell by more than one million.

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Spotted! A dystopian arcade to create box office buzz

Warner Brothers Pictures Canada promoted the release of Ready Player One through some good, old-fashioned gaming.

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Boston Pizza embarks on largest ad spend of 2018

The big increase in spend is the result of the chain’s evolving menu strategy.

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Only 40% of programmatic spend goes to publishers: study

New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.

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BMW drives to the top in Toronto: Media Monitors

In Montreal, CTV held onto the top spot.

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Hendrick’s expands its experiential play

After a successful hot air balloon execution in Toronto, the gin brand is going full-out on whimsical public events, starting with Montreal.

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Some publishers face Ads.txt errors: report

While some mistakes can be caught on the buy side, IAB Canada’s Sonia Carreno says publishers need to be on point.

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How are Facebook concerns affecting interactions with brands?

Audience Insights research shows that some Canadians are seriously rethinking the way they react to ads and pages on the platform.