Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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Let’s Talk, Canada 150 are 2017 Twitter successes

Bell’s mental health social media push pays off with a nod on Twitter’s most-tweeted ranking.

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Sunwing flies to the top: Media Monitors

Toronto saw a shake-up in its top radio advertisers last week.

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Corby ups the spend on New Year’s transit campaign

The alcohol brnad is expanding its drinking and driving awareness campaign to a multi-platform, multi-week campaign.

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eOne rebrands its Antica podcast network

With increased visibility, the media company thinks it can benefit from Antica’s strong intellectual properties.

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Jane Francisco: There’s a new kind of EIC in town

The Canadian leading Good Housekeeping says the Canadian magazine industry could learn from its neighbours to the south and explains why she goes on sales calls.

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Digital to top ad spending in 2018: report

GroupM’s forecast shows that while its growth is slowing as the market matures, digital spending will reach $7.2 billion next year.

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Trader leverages data to launch ad solution

The AutoTrader.ca parent company is using its data capabilities to target auto shoppers around the web.

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The Daily Hive’s unconventional new Instagram ads

An Instagram purge inspired by Taylor Swift yielded impressive social engagement for Nude Vodka.

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ICYMI: Meet the new Globe and Mail

Plus, the Facebook Journalism Project pairs with Ryerson, and the latest Canadian theatre stats.

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David Shing: Make digital advertising fun again

With all the questions around viewability, fraud and brand safety, Oath’s digital marketing guru says the field has lost its joy.

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Starbucks goes to the bots on Twitter

It’s the first Canadian QSR to create a Twitter chatbot, which is all about driving good deeds.

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Kao taps Blue Ant for a changed social media strategy

Jergens’ parent company is hoping to get more for its social spend through a content partnership.

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Snapchat redesigns for discoverability

Plus, the app is promising monetization options for creators in 2018.

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CBC signs on for two more Paralympic Games

A multi-games partnership with the Paralympic Committee sees the pubcaster return in 2018 and 2020.

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Weather skews Grey Cup sponsor visibility: study

Is a buy in the end-zone a guarantee of visibility? Elevent’s data shows weather plays a role for those relying on being seen.