Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
freestocks-org-540554-unsplash

GroupM downgrades ad growth expectations

Canada’s newspaper, TV and magazine businesses showing declines.

Janet_X (1)

The New Establishment: Janet Xi

The second-ever winner of The New Establishment: Media has impressed bosses and brands with her insights and initiative.

HaveSexSaveLives - Zara Larsson - Paintbrush Full Length

Durex taps digital for awareness campaign

An influencer and content-led strategy will help the condom brand communicate a message of “passion and compassion,” says Adrian Capobianco.

rawpixel-780494-unsplash

RateHub acquires MoneySense from Rogers

The ad-supported sites will continue to operate separately, with MoneySense courting an older, more news-oriented audience.

_DSC7734

Who took home MIAs Gold in 2018?

Touché and Via Rail were the big winners at this year’s gala recognizing innovative media work.

14095881_1076889272392479_4502357881638508829_n

Civilized eyes expansion with two acquisitions

The online publication has gone experiential with its acquisition of 420 Games, and is establishing a Toronto presence through Business of Cannabis.

Pinho Upsplash

As streaming and mobile use rise, so do complaints: report

Plus, TV was added to the report for the first time.

footballShutterstock

Grey Cup overnights drop by one million

Average audience, as well as total reach, fell in both English and French markets.

CBCPreview-0205-600x350

CBC swaps comedies on midseason schedule

New comedy Cavendish will be the sole freshman effort on Tuesday nights.

CanTire-623x350

Canadian Tire takes Toronto: Media Monitors

The retailer made a big radio buy in both Toronto and Montreal.

rawpixel-679094-unsplash (1)

Programmatic to dominate in Canada by 2020: study

However, according to Zenith, programmatic TV is still at least a few years away.

62441e57-5c0b-40d0-a28b-f19b08b5ecb7-original

Media agencies take CMA Gold

Mindshare, Touché and UM all took home trophies.

sean-do-782269-unsplash (1)

OverActive Media makes international play with Splyce acquisition

The e-sports company now operates on a global scale, opening itself up to bigger brand deals.

st.31365.newestablishmentbanner623x350

Get your entries in for the New Establishment: Innovators

The final call for entries in this year’s program which recognizes mid-career professionals, is here.

BWSS_TSA_HERO1

Spotted! A transit ad that makes you feel trapped

A Vancouver-based activation put transit-goers in the shoes of a domestic violence victim.