Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
Toronto Star

Bell Media, Torstar confirm layoffs

On-air talent at Virgin Radio and editorial staff at StarMetro Toronto were confirmed to have been let go on Wednesday.

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Quebecor promotes four amidst sales restructure

In January 2019, the Quebecor Advertising Network will go live, as the media company moves toward a more streamlined model.

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Unpacking Instagram’s fake follower purge

The ACA’s Chris Williams says zeroing in on inauthentic activity is one thing, but there’s more to be done.

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More than a quarter of app installs are fraudulent: study

AppsFlyer’s data shows that ad fraud extends to installation of apps – and the cost could be in the billions.

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Horizon bolsters senior exec team

Matthew Bailey, Jessica Chambers and Jenny Croswell have a combined 49 years media experience.

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Rice Krispies goes all-out for holiday integration with Corus

Kin and Food Network have paired to produce a new linear holiday special starring digital-native influencers.

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ICYMI: Postmedia launches new series

Plus, a strike has been averted at the Globe, and Quebecor wants to reduce the carbon footprint caused by its production business.

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Agency spending down, martech spending up: study

According to Gartner, CMOs are spending less of their budget on personnel, agency fees and paid media and more on tech.

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Quebecor revenues up in Q3 despite media declines

The company’s revenues were mainly boosted by strength in the Videotron brand.

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Bell Media goes experiential for Crave rebrand

The hotel activation aimed to attract movie-lovers and TV superfans.

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Corus taps Knorr for new Twitter series debut

The millennial-targeted series is aiming to engage with more than just food brands.

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People Moves: Groupe V creates new sales structure

Plus, SlimCut staffs up following post-acquisition demand.

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Cinema media rev drops by 26% for Cineplex in Q3

Theatre attendance is healthy, but a decrease in buying activity across certain categories led to a big drop in ad revenue.

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Marketers are shifting influencer budgets: study

Plus, influencers say they get the most satisfaction out of working directly with brands.