Sponsor opps on offer for ideaCity 2007
For its eighth year, 50 members of the international influentsia will speak at the annual gathering of elite eggheads (MiC means that as a compliment).
Hockey Moms to score, thanks to MasterCard
MasterCard is leveraging WOM for a contest to crown Hockey Mom of the Year, and Bobby Orr’s getting in on the action.
Two new Hollywood-themed series hit IFC
The Independent Film Channel adds some Clooney reality.
Canadian edition of More debuts next week
If our version of the mag for 40+ females matches the US edition’s success, it should be a honey pot for Canadian marketers.
Fine Living for the family on the go
Alliance Atlantis is bringing nine new series to its Fine Living specialty net this month. The shows fit with the net’s goal of guiding the high earner towards becoming a smarter consumer.
Ford Fusion’s ‘vice’ is Slice
Ford is taking a Slice of women as the new net’s inaugural sponsor. The brand will drive on-air and online executions in a program that gives a sense of the net’s integration quotient.
New Top Models come to Canada from Australia and Britain
CHUM Television is gearing up for more than the spring return of Canada’s Next Top Model on Citytv. The parentco is also importing the Oz and Brit versions of the marketer-friendly format for its FashionTelevision audiences.
Next Comedy Legend will go ‘beyond integration’ for advertisers
Second City’s partnership with the CBC for an upcoming talent search show, Next Comedy Legend, promises some unique marketing opps for advertisers. This is more than a venue for telling jokes. This is a chance to put a brand to the test of ‘improv.’
Leslie Nielsen’s new medical series examines slapstick*ology
Discovery is putting a bit of slapstick into its new medical genre show. Canadian screen icon Leslie Nielsen turns heads while he prods and probes behind the scenes of the medicine world.
Elevators getting TV makeover in Quebec
Awkward elevator conversations are now avoidable thanks to high-def screens that will be pumping CTV news into the lifts of Montreal office towers.
Glam new show on Travel + Escape is out of this world
Premiering this month, Planet Luxury is set to mix the world’s finest high-end products with exotic travel. From a diamond-encrusted perfume bottle to speedboats that can zoom at 350 km/h, the net’s latest offering shows how the luxury items are made, why they cost so much and who buys them.
TV still rules kids’ media habits
The tube still rules. An annual survey conducted by the Solutions Research Group reports that kids are spending more time watching television than going online.