Craig MacBride
Puma seeks out after-hours athletes
InteractiveOut Of HomePrintThe sneaker company targets the less athletic among us with an OOH and event-focused campaign.
The Big Bang Theory returns to #1: BBM Canada, Feb. 14 to Feb. 20, 2011
TelevisionAfter two weeks of special events stealing the limelight, the sitcom returns to the top spot, with Survivor: Redemption Island and The Mentalist rounding out the top three.
Discovery World HD parks new series
TelevisionThe new series celebrates Parks Canada’s centennial year, with plenty of Canuck music stars on board.
Burger King gets stuffed
InteractiveRadioTelevisionThe QSR is launching a campaign next week for its second premium burger in recent months.
Government of Canada spends big: Media Monitors, Feb. 14 to 20, 2011
RadioThe feds return to the top spot in Toronto, while the provincial government is #1 in Montreal.
TSN goes mad for NCAA basketball
TelevisionThe broadcaster will be airing March Madness with original pre- and post-game shows. Sponsorship opps available.
Corus signs four charter sponsors for OWN
TelevisionHeavy hitters have signed on for the first 18 months of the highly anticipated channel, being aired in Canada by Corus Entertainment.
CTV BC launches mobile newscast
InteractiveDesigned to reach people out-of-home, each CTV News Digital Edition show is only three minutes long. Ad opps available.
Astral Radio hires Mario Cecchini
RadioThe former Corus Québec exec is joining Astral as SVP, sales and marketing.
CBC News debuts new look, mobile app
InteractiveThe news org has refreshed its online and mobile offerings, along with its ad opps.
