Puma seeks out after-hours athletes
The sneaker company targets the less athletic among us with an OOH and event-focused campaign.
The Big Bang Theory returns to #1: BBM Canada, Feb. 14 to Feb. 20, 2011
After two weeks of special events stealing the limelight, the sitcom returns to the top spot, with Survivor: Redemption Island and The Mentalist rounding out the top three.
Discovery World HD parks new series
The new series celebrates Parks Canada’s centennial year, with plenty of Canuck music stars on board.
Burger King gets stuffed
The QSR is launching a campaign next week for its second premium burger in recent months.
Government of Canada spends big: Media Monitors, Feb. 14 to 20, 2011
The feds return to the top spot in Toronto, while the provincial government is #1 in Montreal.
TSN goes mad for NCAA basketball
The broadcaster will be airing March Madness with original pre- and post-game shows. Sponsorship opps available.
Corus signs four charter sponsors for OWN
Heavy hitters have signed on for the first 18 months of the highly anticipated channel, being aired in Canada by Corus Entertainment.
CTV BC launches mobile newscast
Designed to reach people out-of-home, each CTV News Digital Edition show is only three minutes long. Ad opps available.
Astral Radio hires Mario Cecchini
The former Corus Québec exec is joining Astral as SVP, sales and marketing.
CBC News debuts new look, mobile app
The news org has refreshed its online and mobile offerings, along with its ad opps.
Best Health’s newest cover model: a QR code
The women’s health and lifestyle publication is offering exclusive mobile content through the new technology.
Rogers brings iVillage to Canada
The sassy women’s site will feature a mix of Canadian and international content. Rogers also takes over Canadian sales for the UK and US iVillage sites.
Tim Hortons rolls up the rim online
With a microsite and Facebook goodies, the company is supplementing its conventional buy to spread the word about the 25th anniversary of its famous contest.
And the trophy goes to…the Grammys: BBM Canada, Feb. 7 to Feb. 13, 2011
The award show takes the week’s top spot, with The Big Bang Theory and American Idol rounding out the top three.
TVB names 2011 board
Fabian and Da-Ré stay on in chair and vice-chair roles, while Radio Canada joins as the newest member organization.