Craig MacBride

Contact Craig by sending an email to cmacbride@brunico.com

Articles by Craig MacBride
News

Imedeen supplements get TV treatment

The skincare company is rolling out ads and experiential activations to promote its new community-building website.

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Interactive DOOH to bloom in 2012: Adcentricity

In a forecast accompanying its Q4 report, the company says next year will be the year marketers embrace the medium’s new capabilities.

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TSN Radio hits the air April 13

The long-rumoured addition to the AM dial will feature Mike Richards, formerly of the Fan 960, and live coverage of Argos games, golf and soccer.

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Redux Media goes Rogue

The Montreal-based online ad network will be repping the Canadian inventories for Relativity Media’s digital arm.

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The Toronto Blue Jays swing for the fences

The ‘Hustle and Heart 2.0′ campaign will introduce the young Jays lineup to the city, and seeks to build on its social media success last season.

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Pizza Pizza bites into Toronto: Media Monitors, Feb. 7 to 13, 2011

The QSR is #1 in Hogtown, with the Government of Quebec topping the list in Montreal.

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Newad upgrades its digital presence

The company’s indoor digi screen network increases to 550 faces, with another 3,500 planned over the next three years.

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Danone gets to the heart of the matter

The campaign for its Danacol drinkable yogurt launches during Heart Month.

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PHD gifts hugs for charity

Celebrating its 21st anniversary, the global agency is hosting charity events in cities around the world, including Toronto and Montreal.

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Glenfiddich to launch its biggest Canadian campaign in years

The single malt purveyor is reaching out to those with a pioneering spirit in its new ‘One Day You Will’ global campaign.

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Discovery Channel co-production looks at the big picture

Earth: The Making of a Planet explores the third rock from the sun with a CGI extravaganza. Sponsorship opps available.

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GoodLife’s magazine gets fit for the web

New Balance is on board with the launch of Optimyz Interactive, reaching out to its sporty target with interactive ads.

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Super Bowl gets super ratings: BBM Canada, Jan. 31 to Feb. 6, 2011

The NFL Final wins the week, with the Super Bowl Pre-Game Show and The Big Bang Theory rounding out the top three.

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Breaking up isn’t hard to do: Virgin Mobile

The telco’s anti-Valentine’s Day campaign features a break-up expert to assist Canadians in the dirty deed.

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The NBA goes back in time for its mid-season campaign

Two new ads have Canadian ties and feature basketball stars before they were pros.