Catherine Phillips

Contact Catherine by sending an email to cphillips@brunico.com

Articles by Catherine Phillips
Christopher Plummer

Global adds Canadian original to midseason

The Corus-owned company has added another drama to its intense winter slate.

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Investment in digital analytics is on the rise: study

More than half of CMOs surveyed spend at least a quarter of their ad budgets on programmatic tech.

The Grant Allocation Derivation

Big Bang stays glued to #1: Numeris

This marks the CTV hit’s fifth week at the top of the national charts.

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Oath dives into programmatic audio

The media company now lets advertisers buy programmatic audio ads through its recently launched Ad Platforms offering.

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Financial services dominate in Toronto, Montreal: Media Monitors

The banks, credit unions, mortgage brokers and financial services category took the top spot in both Toronto and Montreal.

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Marketers’ primary KPIs could change in two years: study

A new report by Xaxis found that Canadian brand marketers want and need to optimize digital display campaigns.

Darcy Large

Corus nabs former Mindshare Canada director

Corus’ SVP of marketing and social digital agency reveals why Darcy MacNeil was the ideal choice to head its social content studio.

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News media layoffs continue as La Presse, iPolitics make cuts

La Presse announced plans to cut up to 40 staffers through voluntary resignation the same day iPolitics cut five from its editorial team.

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Women rule Canadian media consumption: report

Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.

Facebook Dating

Now you can find love on Facebook

Facebook Dating rolls out across Canada this week, but the company says ads will not be a part of the feature.

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Distributel tunes into IPTV

The telco will work with California-based MobiTV to expand its offering, creating opportunities for custom ad delivery and interactive advertising.

PATTISON Outdoor Adds Saskatoon Transit to its Advertising Inventory

Pattison Outdoor drives into Saskatoon

The new partnership includes over 100 transit vehicles and 38 transit shelters.

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Spotted! A billboard that bags your leaves

Craft beer New Standard launched with a clever campaign targeting adults during the fall season.

The Imitation Perturbation

Big Bang stays at #1: Numeris

The Big Bang Theory is not in its fourth week at the top, taking every english-language market except for Vancouver/Victoria, which opted for New Amsterdam.

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Tourism Toronto refreshes stopover campaign

The #TorontoStopover campaign is now in its second year, and is now targeting travelers based on interests and habits.