Catherine Phillips

Contact Catherine by sending an email to cphillips@brunico.com

Articles by Catherine Phillips
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YouTube updates its Google Preferred product

Platform changes include a commitment to human-reviewed content.

Foodora

Broadsign and OutMoove team up to simplify DOOH

The integrated platforms have already executed ad buys for Foodora and Kinetic.

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Canadian media usage, video display ads on the rise: report

GroupM’s “The State of Digital” research analyzes stats from 35 countries to consider the effects of tech on consumers and advertisers.

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Accuracy, privacy and more: Our takeaways from IAB’s OOH forum

The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.

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Skyy Vodka courts entrepreneurs with sponsorship play

A contest gives Canadians the chance to win a trip to Montreal-based Startupfest where they can pitch their big idea.

Ford

Ford, CTV take top spots: Media Monitors

Auto dealers remained the biggest category in both the Toronto and Montreal markets.

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NBA Playoff season sparks national brand activations

Canadian activations range from prize packs to flights to rub shoulders with players at the NBA Awards.

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Air Canada Fan Flight campaign scores with sports fans

As the ACC undergoes a name change to become the Scotiabank Arena, the airline reminds fans of its ongoing tie to sports and entertainment.

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LG partners with Canadian chef on video series

Launched on Stop Food Waste Day, the partnership with Chuck Hughes aims to help Canadians reduce food waste.

Amazing Race

The Amazing Race and Chevrolet go live on Facebook

This is the first time the network has taken viewers behind-the-scenes in anticipation of the show, now in its sixth season.

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Henry’s partners with Rogers Media to launch magazine

The free publication will have a circulation of 120,000 across Canada, with content targeted to visual artists.

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Twitter reports revenue growth, profit in Q1

The social media platform saw six million new users this quarter, as well as increased ad revenue and engagements.

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Spotted! Hunting for the Avengers

To celebrate the film’s release, as well as Marvel Studio’s 10-year anniversary, the studio left Avengers clues in cities across Canada.

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Siri reigns, but Google Home catching up among virtual assistants: report

Although still gaining traction amongst Canadians, Apple’s Siri is the most popular virtual assistant, according to the report.

TLN

TLN launches new “Colour Your Life” campaign

The cultural programming network hopes to appeal to new audiences with a taste for international food and travel.