Catherine Phillips

Contact Catherine by sending an email to cphillips@brunico.com

Articles by Catherine Phillips
article

How Article expanded its media mix

The online furniture brand’s director of marketing talks to MiC about how and why the brand recently expanded its media mix.

radioShutterstock

OLG leads in Toronto: Media Monitors

CTV was the top radio ad buyer in Montreal.

Lego

Spotted! A holiday mural goes up brick by brick

The activation aimed to reach Canadian’s young and old who haven’t grown up creating with Lego.

Pellegrini

Vividata, Ipsos partner on audience measurement

According to Vividata’s president, the partnership comes after an extensive RFP process that took the company around the world.

Supply Professional - Launch

Purchasing B2B pub rebrands

The sixty-year-old supply management publication has rebranded as Supply Professional magazine.

Headphones

ICYMI: Corus signs a new podcast

Plus, Facebook has launched its Watch Party feature globally and the Supreme Court rules against a Vice journalist.

_DSC7717

Karine Courtemanche as changemaker

Touché’s president wins the Media Agency Leader of the Year title after demonstrating strong leadership chops during the shop’s recent restructuring efforts.

Smartphonehands

What the future holds, according to the IAB

The future is viewable, but is it brand-safe?

TorontoEatonCentre

Spotted! Philips Hue finds a home at Toronto Eaton Centre pop-up

The smart home features the brand’s connected lights and puts a spotlight on other Amazon-compatable devices.

Big Bang

Big Bang rides the (air) wave: Numeris

The Big Bang Theory, and The Good Doctor have landed in the top three for seven weeks.

Sportscentre Digital

SportsCentre tells a new Story on Instagram

Digital Spotscentre aims to provide news and entertainment to sports fans through Instagram Stories, with the goal being a boost in brand integrations.

Cirquedusoleil_Amaluna_

Mastercard, Cirque dive into new deal

The multi-year partnership is an extension of Mastercard’s “Priceless” platform.

oohBillboardShutterstock-623x350

Digital represents 15% of Canadian OOH buys: report

According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.

google

YouTube rolls out ad pods

The company got a warm reception from some advertisers for its new double-stacked ‘ad pods’ format.