Catherine Phillips

Contact Catherine by sending an email to cphillips@brunico.com

Articles by Catherine Phillips
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Boston Pizza refines its sponsorship approach

The QSR focuses on family-dedicated activations for its sports partnerships that span hockey, baseball and football.

Skip

Spotted! SkipTheDishes delivers frozen treats

The international delivery service rolled out a Toronto-based activation for National Ice Cream Day on July 15.

VICHY

The Verdict: Vichy finds success in content strategy

The L’Oréal brand worked with influencers, consumers and beauty experts to create YouTube testimonials for its Minéral 89 product.

Matt Chong

Notable Life hires VP strategic development

Matt Chong joins with a background in consumer insights, which he will use to expand the company’s community engagement work.

ArminHuska

Mindshare Canada cuts chief digital officer role

Armin Huska, who held the position since 2012, left the agency after his role was made redundant.

Coca Cola Coliseum

Coca-Cola takes over naming rights from the Ricoh Coliseum

The stadium is renamed the Coca-Cola Coliseum, home to the Toronto Marlies and Royal Winter Fair.

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CRTC issues $250,000 fines to Sunlight Media, Datablocks

The companies were fined for allegedly aiding the installation of malware through online ads.

7Eleven

Spotted! Winnipeg street gets 7-Eleven treatment

The convenience store renamed a Manitoba street after its Slurpee and gave out free drinks in celebration of 7-Eleven Day.

Toby

Branded Cities Canada sees shuffle at the top

Toby Sturek has taken the president position at the company’s Canadian outpost following the departure of Adam Butterworth.

Moosehead Taxi Top

Wild On Media moves in on taxis

The OOH company has rolled out taxi tops that provide flexibility and geo-targeting to advertisers in Toronto.

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Facebook launches mobile-first video ad kit

The Video Creation Kit was launched globally July 10, giving advertisers a new way to create mobile video ads on its platforms.

Bud Light Canada-Bud Light Brings Epic House Party Tour to Canad

Inside Bud Light’s social strategy for the House Party Tour

The tour kicks off in Toronto with musician Ty Dolla $ign, giving fans the chance to attend the event in person or tune in on Twitter and Facebook Live.

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Budweiser, Jays expand sponsorship

A contest by the beer brand, in partnership with the Toronto Blue Jays, will give fans the chance to play with retired players.