Catherine Phillips

Contact Catherine by sending an email to cphillips@brunico.com

Articles by Catherine Phillips
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Advertising ID Consortium will integrate with DigiTrust ID Service

The move will make the DigiTrust ID service one of three cookie IDs alongside Open Ad-ID and The Trade Desk’s Unified Open ID.

Dilawri Window Shopping Campaign

FrontRunner brightens up Canadian DOOH market

The Saskatchewan-based advertising service has rolled out interactive campaigns for the likes of BMW and RBC using programmatic DOOH technology.

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Social and mobile up, TV down: GroupM

The latest advertising investment growth predictions from GroupM shows Canadian’s declining interest in traditional media.

Carmen Lago

Former Globe brand partnerships manager heads to Radical Point

Carmen Lago will focus on multiplatform custom content for brands.

Land Acknowledgement

Spotted! A shelter ad that asks for your hand

“Indigenous Peoples of Tkaronto” is the latest installment of the “Toronto for All” campaign created in partnership with the Toronto Aboriginal Support Services Council and the City of Toronto.

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YouTube launches Premium, Music platforms in Canada

YouTube Music and Youtube Premium arrived in Canada Monday after having existed in the U.S. market since 2015.

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Active International hires three to sales and media purchasing teams

The new hires are a response to client needs, according to Michael Villeneuve, SVP of sales at the media company.

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La Presse one step closer to non-profit structure

The French-language news outlet first announced its plan to adopt a not-for-profit structure in May.

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TVA announces reality-filled fall programming

The network will air three new reality shows that centre around romance, music and dance.

Country Club

Budweiser returns as title sponsor of County Fair

Budweiser County Fair takes place next month in Toronto and will feature additional sponsors Webers Burgers, Bacardi Breezer and more.

Desktop

The Logic puts the focus on its reader

The news site steers clear of display ads but will have sponsorship opportunities for brands outside of its website.

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Instagram introduces shoppable Stories

The platform first rolled out its shoppable features earlier this year.

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TSN, RDS kick off World Cup with digital offerings

TSN Direct and RDS Direct come ahead of the soccer tournament in Russia.

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Which network won for provincial election coverage?

CTV reached a total of 3.8 million viewers for its Ontario election special on June 7.

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LCBO, Lyft and others among new Pride sponsors

Companies such as Tweed, Lyft and Schneiders join dozens of brand partners appearing at the 38th annual festival.