Catherine Phillips

Contact Catherine by sending an email to cphillips@brunico.com

Articles by Catherine Phillips
TorontoStarLayar

Torstar announces subscription model following Q1 loss

The Canadian media company made the announcement alongside its first quarter report Wednesday.

Bumble

Spotted! Bumble event brings app users together in Toronto

Bumble Hive featured a series of activations and panel discussions for over 1,500 people in Toronto.

La Cite

La Cite de l’Energie looks to increase tourism with new partnership

The five-year agreement with Quebecor includes promotion of the theme park across the communication company’s platforms.

Copied from Playback - shutterstock_Quarterly report

Ad spending in Canada to reach $11.52 billion in 2018: report

Digital media ad spending is expected to account for the largest global investment, according to eMarketer.

By: Gil C / Shutterstock.com

YouTube updates its Google Preferred product

Platform changes include a commitment to human-reviewed content.

Foodora

Broadsign and OutMoove team up to simplify DOOH

The integrated platforms have already executed ad buys for Foodora and Kinetic.

freestocks-org-248125-unsplash

Canadian media usage, video display ads on the rise: report

GroupM’s “The State of Digital” research analyzes stats from 35 countries to consider the effects of tech on consumers and advertisers.

oohBillboardShutterstock

Accuracy, privacy and more: Our takeaways from IAB’s OOH forum

The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.

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Skyy Vodka courts entrepreneurs with sponsorship play

A contest gives Canadians the chance to win a trip to Montreal-based Startupfest where they can pitch their big idea.

Ford

Ford, CTV take top spots: Media Monitors

Auto dealers remained the biggest category in both the Toronto and Montreal markets.

basketballShutterstock

NBA Playoff season sparks national brand activations

Canadian activations range from prize packs to flights to rub shoulders with players at the NBA Awards.

Air Canada moment Twitter

Air Canada Fan Flight campaign scores with sports fans

As the ACC undergoes a name change to become the Scotiabank Arena, the airline reminds fans of its ongoing tie to sports and entertainment.

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LG partners with Canadian chef on video series

Launched on Stop Food Waste Day, the partnership with Chuck Hughes aims to help Canadians reduce food waste.

Amazing Race

The Amazing Race and Chevrolet go live on Facebook

This is the first time the network has taken viewers behind-the-scenes in anticipation of the show, now in its sixth season.

magazineNewspaperShutterstock

Henry’s partners with Rogers Media to launch magazine

The free publication will have a circulation of 120,000 across Canada, with content targeted to visual artists.