Catherine Phillips

Contact Catherine by sending an email to cphillips@brunico.com

Articles by Catherine Phillips
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Pirating isn’t only for the cord-cutters: study

According to the MTM, many people who pirate subscribe to OTT or TV, and have high household incomes.

Snap Program

Snap launches Lens partner program

The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.

Labrosse

Lise Watier, Quebecor launch multi-platform campaign

The campaign celebrates Lise Watier’s new spokesperson, Sarah-Jeanne Labrosse, and includes promotion from TVA publication Clin d’œil and Jean Coutu pharmacies.

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New partnership aims to target based on TV habits

Advertisers will be able to digitally target people based on their viewing habits.

Woods Parka Lodge

Spotted! Canada’s first parka-insulated yurt

You can book Woods and SportChek’s tent on Airbnb until the end of the year.

Friendship Profiles

Snap launches friend-focused features

The social platform launched two new features in collaboration with Canadian software company Bitmoji.

Christopher Plummer

Global adds Canadian original to midseason

The Corus-owned company has added another drama to its intense winter slate.

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Investment in digital analytics is on the rise: study

More than half of CMOs surveyed spend at least a quarter of their ad budgets on programmatic tech.

The Grant Allocation Derivation

Big Bang stays glued to #1: Numeris

This marks the CTV hit’s fifth week at the top of the national charts.

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Oath dives into programmatic audio

The media company now lets advertisers buy programmatic audio ads through its recently launched Ad Platforms offering.

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Financial services dominate in Toronto, Montreal: Media Monitors

The banks, credit unions, mortgage brokers and financial services category took the top spot in both Toronto and Montreal.

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Marketers’ primary KPIs could change in two years: study

A new report by Xaxis found that Canadian brand marketers want and need to optimize digital display campaigns.

Darcy Large

Corus nabs former Mindshare Canada director

Corus’ SVP of marketing and social digital agency reveals why Darcy MacNeil was the ideal choice to head its social content studio.

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News media layoffs continue as La Presse, iPolitics make cuts

La Presse announced plans to cut up to 40 staffers through voluntary resignation the same day iPolitics cut five from its editorial team.

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Women rule Canadian media consumption: report

Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.