Catherine Phillips

Contact Catherine by sending an email to cphillips@brunico.com

Articles by Catherine Phillips
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Quebec publication gears up to wind down print business

According to president and CEO of Groupe Capitales Médias, Le Soliel will cease publication of its print newspaper in the next five-to-ten years.

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Who’s activating at the Grey Cup?

Shaw, Nissan, and Mark’s are partners for this weekend’s football match.

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ICYMI: Networks pitch CRTC to replace OMNI

Plus, CBC has announced its holiday programming schedule, and LinkedIn is rolling out a student-focused feature.

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Consumer perceptions spoiled by unsafe ads: study

Even when content was perceived to be “safe,” failure to align with a brand or category affected perception.

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Federal government pledges nearly $600 million to media

Finance Minister Bill Morneau called the measures an effort to “protect the vital role that independent news media play in our democracy and in our communities.”

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How Vitaly spends its social marketing dollars on Black Friday

The Toronto-based jewelry designer Vitaly has rolled out extensive social campaigns to promote its brand internationally.

The Consummation Deviation

CTV leads national charts: Numeris

CTV’s Big Bang Theory, Young Sheldon and The Good Doctor were the top three programs for the week of Nov. 5 to 11.

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Grey Cup boosts fan interaction with game-day app

MySeat Media will keep fans updated on event info while serving as an extension of the Grey Cup’s advertising.

Graham Crop

Mediabrands Canada appoints new CFO, VPs

The VP hires are both in the data and technology sector.

Adidas FrontRunner

FrontRunner steps into retail with Adidas OOH campaign

The four-week “Here to Create” campaign appears in Adidas Canada’s flagship store windows in Toronto’s Yonge -Dundas Square this month.

RBC

RBC leads in Toronto, Montreal: Media Monitors

The financial institution was the top radio ad buyer in both Montreal and Toronto for the week of Nov. 12 to 18.

ITA

Italian Trade Agency pairs with Globe on custom mag

Gastronomia magazine is the latest addition to the Italian Trade Agency’s ongoing “Made in Italy” campaign.

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Pirating isn’t only for the cord-cutters: study

According to the MTM, many people who pirate subscribe to OTT or TV, and have high household incomes.

Snap Program

Snap launches Lens partner program

The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.

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Lise Watier, Quebecor launch multi-platform campaign

The campaign celebrates Lise Watier’s new spokesperson, Sarah-Jeanne Labrosse, and includes promotion from TVA publication Clin d’œil and Jean Coutu pharmacies.