Catherine Phillips

Contact Catherine by sending an email to cphillips@brunico.com

Articles by Catherine Phillips
Airplane

Facebook plans expansion of Flight Ads

Airlines will now be able to target to users who have shown an interest in taking a trip through visits to websites and apps.

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Google’s ad revenue soars in second quarter

Google’s parent company, Alphabet, reported over $32 billion in revenue, an increase of 26% year-over-year.

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CMOs concerned about frequency caps, bad retargeting: survey

The CMO Club Solutions Guide turned to 82 global CMOs to find out what constitutes a bad ad experience.

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Skechers takes over from Nike as CJGA sponsor

The new partnership will see the brand host events and outfit the Canadian Junior Golf Association’s members for the next three years.

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Index Exchange plans for 60% team growth

The company announced plans to hire 45 new engineers by the end of 2018.

social media

Daily Hive launches ID Agency

Founder Karm Sumal sees the new venture as a way to aid the growth of influencer communities both on and offline.

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TSN scores big with Canadians

The network says 72% of Canadians viewed the 2018 FIFA World Cup at some point during the month-long tournament.

Concert

Oikos partners with Osheaga

The Danone brand aims to target health-conscious adventure-seekers attending the August festival in Montreal.

Travel Alberta

What’s the media plan? Alberta Tourism digs deep into digital

Over the last three years, the tourism agency has shifted 99% of its marketing efforts to online channels.

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Podcasting gains momentum

The initial results of The Canadian Podcast Listener 2018 study show that the platform is gaining traction with adults.

Amazing Race

The Amazing Race steals the show: Numeris

The FIFA World Cup also scored big, with 1.52 million viewers tuning in on Saturday morning.

Nintendo

Spotted! Nintendo comes to life

The Nintendo Switch Summer Tour landed in Whistler, B.C., Calgary and Montreal, with more stops planned for the rest of the summer.

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Cue Digital Media signs partnership with ChefsFeed

The partnership will include campaigns featuring 100 of Canada’s top chefs.

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Dairy Farmers of Ontario partners with Senators, MLSE

The three-year partnership aims to promote the benefits of dairy to youth in Ontario communities.

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Boston Pizza refines its sponsorship approach

The QSR focuses on family-dedicated activations for its sports partnerships that span hockey, baseball and football.