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Catherine Phillips

Contact Catherine by sending an email to cphillips@brunico.com

Articles by Catherine Phillips
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LCBO, Lyft and others among new Pride sponsors

Companies such as Tweed, Lyft and Schneiders join dozens of brand partners appearing at the 38th annual festival.

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Who are Canada’s ‘four screen’ Anglophones?

The report, “Four Screen Anglophones,” looks at how the English-speaking Canadian market utilizes multi-screens.

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Snapchat rolls out self-serve AR for advertisers

The platform has been shifting its focus from consumer experience to programmatic ad buying.

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Campsite announces MaxTV DOOH integration

The new partnership will see Campsite’s inventory reach approximately 9,000 individual screens in neighbourhoods nation-wide.

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Digital-first turns up the volume on TV ad spend

A new report from the Video Advertising Bureau shows how ad dollars from digital disruptors are being funnelled into traditional TV.

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Rogers Media zeros in on audience targeting

Rogers Enabled Data (RED) provides clients with hyper-focused analytics based on location, behavioural and demographic audience data.

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CityTV announces 11 new shows, classic reboots

City has also acquired The Simpsons for its 30th season, set to air Sunday nights.

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Kijiji hires head of display sales

France Brunelle is tasked with building and strengthening partnerships with media agencies.

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Blue Jays to air on Omni in third language

The Saturday games will be aired in Tagalog throughout the summer.

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Bell Media enters content partnership with WatchMojo

The agreement will see the media co. represent inventory for the video content producer and publisher in Canada.

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LCBO partners with Pride Toronto

This marks the first time in the festival’s 38 years that the retailer has shown official support.

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ICYMI: Marketing Awards winners and more

Plus, Corus and Bell call it quite on the Series+ and Historia deal.

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Corus gets serious about podcasts with new hire

The Canadian media and broadcasting company will roll out original content for the platform over the course of the year.

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Ford, CTV take top Toronto and Montreal spots: Media Monitors

Car and truck dealers also topped the charts for both markets in terms of category.

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NCIS wins the week: Numeris

Plus, the Royal Wedding scored big in certain regions.