Catherine Phillips

Contact Catherine by sending an email to cphillips@brunico.com

Articles by Catherine Phillips
Facebook Dating

Now you can find love on Facebook

Facebook Dating rolls out across Canada this week, but the company says ads will not be a part of the feature.

TV

Distributel tunes into IPTV

The telco will work with California-based MobiTV to expand its offering, creating opportunities for custom ad delivery and interactive advertising.

PATTISON Outdoor Adds Saskatoon Transit to its Advertising Inventory

Pattison Outdoor drives into Saskatoon

The new partnership includes over 100 transit vehicles and 38 transit shelters.

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Spotted! A billboard that bags your leaves

Craft beer New Standard launched with a clever campaign targeting adults during the fall season.

The Imitation Perturbation

Big Bang stays at #1: Numeris

The Big Bang Theory is not in its fourth week at the top, taking every english-language market except for Vancouver/Victoria, which opted for New Amsterdam.

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Tourism Toronto refreshes stopover campaign

The #TorontoStopover campaign is now in its second year, and is now targeting travelers based on interests and habits.

Astral

Astral partners with Vistar Media in programmatic play

This is the first time Astral has partnered with a U.S.-based programmatic company.

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Vice Canada, Merry Jane roll out weed content program

Sticky will cover everything from trends and business to the culture and politics of weed.

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Postmedia scraps school delivery due to pot ads

A Postmedia spokesperson said the move was in compliance with the Cannabis Act, which protects minors from exposure to pot promotion.

Instagram albums

Instagram courts audiences with ad, IGTV upgrades

The platform now allows IGTV videos to be shared on Stories which could increase traffic to the video feature.

rob norman

Rumours of TV’s death exaggerated, says GroupM

“The State of Video” report from GroupM calls Amazon, Youtube and Google the three “forces” but says linear TV is far from dead.

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Days Inn scores partnership deal with CHL

The deal will see the hotel chain partner with the hockey league at three national events.

The Planetarium Collision

Big Bang stays at #1: Numeris

CTV shows took the top three shows this week, according to Numeris.

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Kantar creates new division, hires VP and director

The move will see Kantar Canada focus more on digital media and analytics.