Carey Toane

Contact Carey by sending an email to ctoane@brunico.com

Articles by Carey Toane


Consortium ramps up Paralympic coverage

News

Fresh off the Olympic ratings victory, the Consortium is running more hours of Paralympic coverage on TV, online, radio and print properties than ever before.



Huffington welcomes a brave new media world

InteractivePrintTelevision

From Heraclitus to Balloon Boy, Ad Week keynote Arianna Huffington elaborates on how the world has changes in terms of media, politics and our daily lives.



Dove seeks real men

News

Unilever’s new Dove Men+Care line will be on Canadian shelves this month, with a campaign launch slated for – where else? – the Super Bowl.



OMD wins Best in Media at CMAs

News

DDB takes home the first-ever Best of the Best award for Subaru Canada’s ‘Sexy Sumos’ campaign at the Canadian Marketing Association’s redesigned award show.



Perrier goes covert with secret society

Out Of Home

Nestle Waters’ Perrier brand hits the bar scene with a plan to get the affluent club crowd to break out the bubbly, water, that is.



Strategy publishes Canada’s first augmented reality cover

Print

Created by Toronto agency Secret Location, the three-in-one cover features the winners of the 20th annual strategy Agency of the Year award, the strategy Media Agency of the Year award and strategy’s B!G Award. And in another first, strategy’s sales team is helming a pay-what-you-can online ad auction for the CMA awards guide, with a portion of proceeds going to NABS.



Starcom MediaVest Group wins strategy Media Agency of the Year

News

At an awards ceremony in Toronto last night, SMG CEO Lauren Richards also won strategy Media Director of the Year, while DDB Canada took strategy Agency of the Year Gold, and Juniper Park won strategy‘s B!G Award top honours.



A dozen make strategy‘s 2009 Media Agency of the Year shortlist

News

Ditto for the Agency of the Year shortlist. And to round out the field of candidates our juries will be assessing, nominations are now open for Media Director of the Year, until August 1.



The shortlisted: Canada explodes onto Cannes Film shortlist with 18 nods

News

Nine Canadian agencies make the cut; Cossette and Taxi lead the pack with three nominations each.



The shortlisted: Canada gets 15 chances in Design and Cyber

News

Leo B, Sid Lee and DDB take one in each Cannes category. Meanwhile, Radio, Outdoor and Media winners will be announced later today.