David Bray

Contact David by sending an email to dbray@brunico.com

Articles by David Bray
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BBM overview: new PPM ratings

Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.

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BBM overview: new PPM ratings

Hennessy & Bray Communications partner David Bray breaks down the latest BBM numbers.

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BBM Overview: New PPM Ratings

David Bray, partner, Hennessy & Bray Communications, breaks down the latest PPM numbers for four of Canada’s largest radio markets. NOTE: This article has been corrected from its original version.

 

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BBM overview: new PPM ratings

David Bray of Hennessy and Bray Communications breaks down the latest BBM PPM radio listenership data for Toronto and Vancouver.

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Survey 3 2008 BBM Overview

Despite political and economic turmoil, radio just keeps rolling with the punches, as demonstrated by the results of the BBM stats released today.

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Analysis: Some surprises in BBM’s latest radio survey

With the winter winds sweeping in, it’s time to warm things up with some radio ratings hot off the press.

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Analysis: Find Out Whose Number is Up – BBM Survey Three 2007

The new book came out yesterday, and there were some surprises.

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Analysis: Survey Two – 2007 BBM: Radio ratings sizzling hot

The new book is here, so put down that tanning lotion and check who’s hot (or not).

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Analysis: Radio ratings race still hot

BBM’s first survey of 2007 was released yesterday, and here’s who’s topping the charts . . .

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Op-ed: CRTC surprises by not shaking up radio rules

What does the CRTC’s just-released rules regarding radio in Canada mean to the marketing community? Most advertisers will likely greet the decision with a collective shrug of the shoulders, since no fundamental changes to the regulated programming structure have been decreed, says op-ed writer David Bray. What he believes will be intriguing is how new media continue their onslaught and how conventional radio defends its traditional base.

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Radio’s race still mostly neck and neck – BBM October 2, 2006

Radio pundit David Bray weighs in with the ups and downs of the latest radio survey.

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Race for radio ratings still heated – BBM July 17, 2006

by David Bray

David Bray is SVP of Toronto-based Hennessy & Bray Communications.

As summer sets in, the race for ratings shows no signs of cooling down, as demonstrated by BBM’s latest ratings.

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BBM’s S1 2006 radio survey: Erin Davis and Mike Cooper boost CHFI in Toronto

Satellite what? Terrestrial radio ratings are still healthy, according to the new radio survey released by BBM yesterday. The report is based on the results of BBM’s S1 2006 survey which was conducted January 9-March 5, 2006.

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BBM radio survey reveals who’s up and who’s down in ratings race

It may be cold outside but the race for radio ratings is as hot as ever according to the new BBM numbers released yesterday.

Toronto: Erin Davis is back and CHFI-FM jumped from 6.4% share to a 9.0% share of hours tuned for A12+, leaving them nipping at the heels of CHUM-FM (which delivered a 9.1% share up from 7.8%) for the number one position in the market. EZRock slipped back just a bit, posting a still substantial 7.9% share of A12+ and a 12.5% share for F25-54. CHUM-FM held onto the number one position for F25-54 with a 16.8% share (up from 15.9%). Q107 retained the #1 spot for males 25-54, posting a 13.5% share, up from a 10.8% share last time out. The Edge remained number one with M18-34, delivering a 14.9% share (up from 14.4%).

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Analysis: Hot summer saw hot radio ratings race

David Bray is SVP of Hennessy & Bray Communications in Toronto.

Perhaps it is just the remnants of a long hot summer, but the race for ratings is as hot as ever as demonstrated by the new BBM released yesterday.

Toronto: EZRock climbed back to the top of the heap, posting a formidable 8.2% share of A12+ and a 13.8% share for F25-54. CHUM-FM fell back from 8.6% share in S2 to a 7.8% share of hours tuned for A12+. They held the #1 position for F25-54 with a 15.9% share. Q107 retained the #1 spot for males 25-54 despite a significant drop to a 10.8% share, down from a 13.5 in S2. 680News continued its strong showing with a 5.5% share of A12+.