Deepa Venkatesan

Contact Deepa by sending an email to dvenkatesan@brunico.com

Articles by Deepa Venkatesan
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Sobeys becomes official sponsor for MLSE teams

The grocery retailer is trying to generate new content around game day menus inspired by athletes and promote its brand in the arena.

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Not all media trust is equal: study

Traditional media is seen as more trustworthy, but skepticism varies across provinces and demographics.

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Facebook’s mobile revenues top 90%

Despite growth in Q3, North American users have stagnated.

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YouTube rules streaming audio: study

However, over a third of Anglophones use streaming services other than YouTube for music and podcasts.

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COMMB hires DOmedia for OOH planning software

The two companies are building a new analytics suite that includes granular audience data.

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Three takeaways from RAIN’s digital audio summit

From growing the podcast industry to monetizing and measuring its ad potential, Summit Canada explored the state of audio in the country.

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Government invests $14.5M in community media

Mélanie Joly said the investment comes at a time when local media has “been weakened by the change in digital content consumption.”

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Financial services continue to dominate radio buying: Media Monitors

Big buys by RBC and TD in both Toronto and Montreal drove the category to the top.

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Canadian Premier League signs Macron as official sponsor

The Italian sporting apparel company will design gear for all CPL clubs as part of its first sponsorship deal in Canada.

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Refinery29 makes its entry into Canada

The U.S.-based digital media company has tapped former Chatelaine EIC Carley Fortune as executive editor.

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The Athletic goes experiential with Homestand Sports

The partnership is the first-ever cross-Canada tour for The Athletic as part of an effort to engage with Canadian fans.

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ICYMI: Le devoir gets a brand boost, Facebook adds to its News Feed

Plus, popular U.K. series Dynasties will premiere across Canada on BBC Earth this fall.

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Spotted! HSBC Canada rolls out a giant welcome mat

The financial institute upped its airport branding strategy at Toronto by placing a welcome mat that can be seen from the air.

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Subway sponsors theScore’s Fantasy Football Podcast

The podcast will include a video component, allowing for visual brand integration opportunities.

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St. Joseph dives deeper into AR with Mitsubishi

The media company paired with Mitsubishi to create its first ‘object-based’ AR project.