The TV-focused SVOD will include HBO’s back catalogue of programming.
The Toronto facility will be operated by Vice and is part of a $100 million joint venture between the partners.
The catalogue deal is the latest from the SVOD launching in November against market leader Netflix Canada.
Phil King announced the joint venture, which includes MGM’s United Artists Media Group and Hearst Entertainment.
AMC and A&E Networks have submitted comments saying they are weighing OTT options should the CRTC move forward with unbundling.
The broadcaster will market the digital startup and secure the exclusive rights to monetize Hubub in Canada.