Emily Wexler

Contact Emily by sending an email to ewexler@brunico.com

Articles by Emily Wexler
sportinglife

Spotted! Sporting Life’s mural for the Ride

The retailer is using the side of its store to illustrate (literally) its sponsorship of the Ride to Conquer Cancer.

Q&A: Ryan Holiday on manipulating the media

The American Apparel marketer and author of Trust me, I’m Lying: Confessions of a Media Manipulator on how to get your brand noticed in the new media landscape.

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Maynards and The Hive win big at the PROMO! Awards

The agency picked up Best of Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.

BestBuybacktoschool

Best Buy’s innovative back-to-school campaign

The retailer is tapping real innovators to target the university-bound crowd.

PIA

Cheil helps lawyers tackle negative perceptions

In its first campaign for a non-Samsung client, the agency helps the Personal Injury Alliance go beyond the ambulance-chaser image.

C2Mtl2

C2-MTL: Michael Eisner on keeping business creative, and creating can’t-miss moments

Day three of the conference featured a talk by the former Disney CEO and revealed the results of the Sid Lee Boot Camp.

C2MTL

C2-MTL: The business of storytelling, and how to make a circus

On day two of the creativity conference, a panel discusses how brand storytelling has evolved, and Cirque du Soleil gives an inside look into its creative process.

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App-etite at C2-MTL: HuffPost launches app for the soul

At the Montreal creativity conference, Arianna Huffington announces an app to make you feel better.

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Walmart searches for Mom of the Year

The retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.

JohnStING

ING’s explosive branding

A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.

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Shaw appoints Jim Little as CMO

The former chief brand and communications officer at RBC takes on the role effective April 26.

LIFT

LIFT brings CASSIES cases to life

The day after the awards, some of the big winners revealed their strategies for creating truly effective work.

MediaComAOY

MediaCom wins Media Agency of the Year

Cossette’s Terry Horton and Media Experts’ Mark Sherman are also honoured with Media Director of the Year titles at strategy‘s annual awards show.

Johnst

John St. wins big at AToMiC Awards

Stanfield’s Guy at Home in his Underwear takes the top prize at the show that celebrates media, technology, innovation and content.

Nextbigthing

Next Big Thing: Virtual bounty

Savvy brands are rewarding consumers for social WOM, or just for being their game-playing, entertainment-loving selves.