Spotted! Sporting Life’s mural for the Ride
The retailer is using the side of its store to illustrate (literally) its sponsorship of the Ride to Conquer Cancer.
Maynards and The Hive win big at the PROMO! Awards
The agency picked up Best of Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.
Best Buy’s innovative back-to-school campaign
The retailer is tapping real innovators to target the university-bound crowd.
Cheil helps lawyers tackle negative perceptions
In its first campaign for a non-Samsung client, the agency helps the Personal Injury Alliance go beyond the ambulance-chaser image.
C2-MTL: Michael Eisner on keeping business creative, and creating can’t-miss moments
Day three of the conference featured a talk by the former Disney CEO and revealed the results of the Sid Lee Boot Camp.
C2-MTL: The business of storytelling, and how to make a circus
On day two of the creativity conference, a panel discusses how brand storytelling has evolved, and Cirque du Soleil gives an inside look into its creative process.
App-etite at C2-MTL: HuffPost launches app for the soul
At the Montreal creativity conference, Arianna Huffington announces an app to make you feel better.
Walmart searches for Mom of the Year
The retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.
ING’s explosive branding
A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.
Shaw appoints Jim Little as CMO
The former chief brand and communications officer at RBC takes on the role effective April 26.
LIFT brings CASSIES cases to life
The day after the awards, some of the big winners revealed their strategies for creating truly effective work.
MediaCom wins Media Agency of the Year
Cossette’s Terry Horton and Media Experts’ Mark Sherman are also honoured with Media Director of the Year titles at strategy‘s annual awards show.
John St. wins big at AToMiC Awards
Stanfield’s Guy at Home in his Underwear takes the top prize at the show that celebrates media, technology, innovation and content.
Next Big Thing: Virtual bounty
Savvy brands are rewarding consumers for social WOM, or just for being their game-playing, entertainment-loving selves.