Emily Wexler
Q&A: Ryan Holiday on manipulating the media
FeaturesThe American Apparel marketer and author of Trust me, I’m Lying: Confessions of a Media Manipulator on how to get your brand noticed in the new media landscape.
Maynards and The Hive win big at the PROMO! Awards
AwardsThe agency picked up Best of Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.
Best Buy’s innovative back-to-school campaign
TelevisionThe retailer is tapping real innovators to target the university-bound crowd.
Cheil helps lawyers tackle negative perceptions
RadioTelevisionIn its first campaign for a non-Samsung client, the agency helps the Personal Injury Alliance go beyond the ambulance-chaser image.
C2-MTL: Michael Eisner on keeping business creative, and creating can’t-miss moments
NewsDay three of the conference featured a talk by the former Disney CEO and revealed the results of the Sid Lee Boot Camp.
C2-MTL: The business of storytelling, and how to make a circus
NewsOn day two of the creativity conference, a panel discusses how brand storytelling has evolved, and Cirque du Soleil gives an inside look into its creative process.
App-etite at C2-MTL: HuffPost launches app for the soul
DigitalMobileAt the Montreal creativity conference, Arianna Huffington announces an app to make you feel better.
Walmart searches for Mom of the Year
DigitalThe retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.
ING’s explosive branding
DigitalOut Of HomePrintTelevisionA brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.
Shaw appoints Jim Little as CMO
People MovesThe former chief brand and communications officer at RBC takes on the role effective April 26.
