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Gary Rusak

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Articles by Gary Rusak
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New study finds world of content opens for kids after age eight

A new Ipsos study on kids and families’ media consumption habits reveals the point at which parents begin to yield to their kids’ desire for media-playing devices.

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Notes from the mediascape: Sears taps social scene for back-to-school push

Dubbed ‘Don’t Just Go Back. Arrive’ and aimed at tweens and teens, the initiative is a partnership with 13 networking/virtual world sites.

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Corus’s Squirrel climbing multiplatform tree

The popular Scaredy Squirrel book series is set to become a TV series, with animated shorts, online and mobile distribution, plus merchandising and licensing.

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YTV orders pint-size Survivorman

The so far unskedded series will test the skills of a team of six teens for three weeks in the wilderness.

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Narnia goes 2.0

C.S. Lewis’s fabled series will soon arrive on Facebook, Neopets and MySpace.

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TVO ramps up web offerings

New kids’ titles will be added to the site’s portfolio of 150 games as part of the broadcaster’s Mega Mucho More March Break event.

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Marvel names Segal new Canadian partner

The comic book publisher has more than 5,000 high-profile characters from the past six decades.

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Sesame names The Licensing Shop new Canadian agent

The Toronto-based agency will begin managing Sesame Workshop’s licensing business in Canada in January.

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Nick, Microsoft plug into global study on kids and tech

The ground-breaking report contains data on 18,000 youngsters in 16 countries.

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Sea change for US food industry ad strategy

More American biggies are taking the pledge.

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CBC picks up Animalia kids’ series

The BBC CGI show is gaining popularity worldwide.

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Canuck tooncaster dips into VOD and mobile

Teletoon is about to launch digital services on Shaw and Rogers, and will go mobile next month.

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It’s official – pre-teens are multi-taskers

Kids today think nothing of doing many things simultaneously, but just how many do they generally take on at once?

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Teletoon ramps up spring promos, giveaways

Fresh off a recent re-branding, Canuck tooncaster Teletoon is heading into the spring season with a clever traffic ploy – a bundle of promotions designed to trigger kid viewer participation.

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Magi-cal series for CBC, SRC

A new toon pick-up for fall comes to the pubcaster with an online fan base.