Gary Rusak
New study finds world of content opens for kids after age eight
InteractiveA new Ipsos study on kids and families’ media consumption habits reveals the point at which parents begin to yield to their kids’ desire for media-playing devices.
Notes from the mediascape: Sears taps social scene for back-to-school push
InteractiveDubbed ‘Don’t Just Go Back. Arrive’ and aimed at tweens and teens, the initiative is a partnership with 13 networking/virtual world sites.
Corus’s Squirrel climbing multiplatform tree
PrintThe popular Scaredy Squirrel book series is set to become a TV series, with animated shorts, online and mobile distribution, plus merchandising and licensing.
YTV orders pint-size Survivorman
TelevisionThe so far unskedded series will test the skills of a team of six teens for three weeks in the wilderness.
Narnia goes 2.0
InteractiveC.S. Lewis’s fabled series will soon arrive on Facebook, Neopets and MySpace.
TVO ramps up web offerings
InteractiveNew kids’ titles will be added to the site’s portfolio of 150 games as part of the broadcaster’s Mega Mucho More March Break event.
Marvel names Segal new Canadian partner
NewsThe comic book publisher has more than 5,000 high-profile characters from the past six decades.
Sesame names The Licensing Shop new Canadian agent
NewsThe Toronto-based agency will begin managing Sesame Workshop’s licensing business in Canada in January.
Nick, Microsoft plug into global study on kids and tech
InteractiveThe ground-breaking report contains data on 18,000 youngsters in 16 countries.
Sea change for US food industry ad strategy
TelevisionMore American biggies are taking the pledge.
