Grant Surridge

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Articles by Grant Surridge

Cannes Lions reveals jury presidents

The list features 16 heavy-hitters from the global world of advertising.


Hyundai Canada debuts Gaspocalypse during Super Bowl

The commercial honours the post-apocalyptic film genre and highlights the fuel efficiency of the Sonata Hybrid.


Marketing budgets back on the rise

Employment in marketing is also rising in the Americas, according to Warc’s Global Marketing Index.


Interac’s new superheroes

The company introduces its new Flash cards, which make check-out faster, with an OOH, print and online campaign.


Canadian Women’s Foundation sheds light on abuse

The advocacy group launches its first national advertising campaign using baby imagery juxtaposed with a troubling statistic.


WKD’s British invasion

The popular pre-mixed vodka is attempting to replicate its UK success on the Canadian party scene this summer.


The ROM brings dinosaurs to life

Working with Astral, the museum is using augmented reality across Toronto to promote its newest exhibit.

Scotia Astral

Scotiabank sets the scene with NFC

The bank has partnered with Astral to kick off Canada’s first wide-scale marketing campaign based on near field communication technology.

The Grid

Subaru bursts out of The Grid

The auto brand’s new BRZ is featured in a 3D holographic image in the publication as part of a unique front-page media buy.

Amex and Pearson

American Express partners with Toronto Pearson

The credit card co is putting an emphasis on customer service with a new partnership that enables it to offer travellers a range of airport perks.


Sobeys launches Moodie Foodie app

The grocery chain’s new app lets consumers choose recipes based on how they are feeling at that moment.


Collingwood Canadian Whisky maps it out

The Brown-Forman brand highlighted the liquor’s origins with an insert in the Globe and Mail.


What Canada’s aging population means for media

MiC lays out the 2011 Census information and asks Zenith’s Sunni Boot and Aegis Media’s Sasha Grujicic to weigh in the impact for the Canadian industry.


Pampers puts Canadian moms in Olympic spirit

Pampers is using patriotism to build excitement around its brand in Canada as the Summer Olympics approach.