Blog: Who owns the influencer budget?
Should influencer costs be handled by media buyers, PR, in-house teams, or other agencies? Influicity founder and CEO Jonathan Davids details the options.
Blog: Trump, baseball and sunshine drove down fall 2016 viewing
Julie McIlroy, co-founder, M&K Media, details the 4% drop in viewing seen on Canadian screens.
Best practices for using brand influencers: blog
Jonathan Davids, founder and CEO of Influicity, on exclusivity, budgets and promotion, when using brand influencers.
Blog: How marketers are using Facebook Live and why it’s important
Jonathan Davids, founder and CEO of Influicity, with brands that are using the platform well and tips for using it smartly.
Blog: Big issues facing digital in 2017
From walled gardens to ad blockers, Tom Fotheringham, GM of Accuen, dives into some of the topics that will keep teams busy this year.
Blog: The next big startups
OMD Canada’s chief innovation officer Shane Cameron with his picks for the three companies to watch in 2017.
Blog: Are we really still using the term digital?
OMD Canada CEO Cathy Collier says the term is meaningless, confusing and needs to go.
Blog: Three big tech challenges for 2017
V7i’s Joseph Leon argues that the rise of technology has brought about new challenges, including an expertise vacuum and the need to be better partners.
Blog: Tech and media converge at CES
Tapped Mobile president and co-founder Jed Schneiderman with his top trends following a whirlwind 48 hours at the Las Vegas event.
The best branded content partnerships of 2016: blog
Pressboard lists 10 of this year’s most successful content campaigns from Canadian brands and publishers.
Programmatic to grow up, ad tech to consolidate in 2017: blog
Neil Sweeney, CEO of Freckle, on the trends he sees coming next year.
Blog: How brands can supercharge social media growth
Jonathan Davids, founder and CEO of Influicity, on the tips brands should steal from influencers in order to boost their online presence.
Blog: Snapchat is changing the media landscape
Jonathan Davids, founder and CEO of Influicity with tips on how to master the social media platform.
Erin Davis is leaving Toronto’s CHFI
Toronto broadcast host retires from radio after three decades.
Blog: The true cost of third-party verification (or lack-thereof)
Eyereturn Marketing’s Ian Hewetson says it’s time for advertisers to demand more accuracy, accountability and efficiency from their media sources.