Guest

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Articles by Guest
AI love

Canadian attitudes toward love and AI

Havas’ Kirk Cavell examines how prosumers feel about tech and media in the digital dating world.

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How to find new sponsorship opportunities relevant to your market

Detailed, nuanced audience data can reveal the properties your consumers really love.

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DAX connects brands with the world’s best audio content

As online audio opps abound, the digital audio exchange simplifies and maximizes ad investment.

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Why Canadian marketers are embracing programmatic

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MiQ Canada goes all in on mobile marketing intelligence

Combining big data and AI with human intelligence, MiQ helps marketers solve the ever-present issue of what to do with all their available data.

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Contobox partners with brands to drive engagement and deliver insights

Helping brands build interactive creative for the programmatic world and deliver more personalized experiences across mobile, desktop and tablet.

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Are you ready for the post-smartphone world?

5G’s ultra-fast wireless technology will change how consumers connect.

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Five trends in content marketing

Some are here, others are on the horizon, but there’s still time to get ahead of your competition

Emily Crop

Blog: What does it really mean to be a partner?

Reflecting on the recent C2 conference in Montreal, Initiative’s Emily Douglas reflects on the cynicism – and the hope – spawned from the event.

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What was missing from the U.S. Upfronts?

Horizon Canada’s Cobi Zhang on what the networks said – and didn’t say.

Emily Crop

Upfronts 2019: Disney touts powerful partnerships and a significant slate

The two-hour presentation featured new programming across ABC, Freeform, FX, Nat Geo and ESPN, with plenty of social and SVOD strategy.

Emily Crop

Upfronts 2019: Fox and NBC’s content and commercial plans

Initiative’s Emily Douglas on NBCU’s Prime Pods and Shoppable TV formats and FOX’s compressed commercial pods.

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Canadian newspaper readership is at an all-time high

Study finds that younger Canadians are reading newspapers almost as much as boomers

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Blog: Where does the podcast boom go from here?

Eighty-Eight VP of business development Fatima Zaidi on what will happen when podcasts cease to be a ‘revolution’ and become the norm.