Blog: Are we really still using the term digital?
OMD Canada CEO Cathy Collier says the term is meaningless, confusing and needs to go.
Blog: Three big tech challenges for 2017
V7i’s Joseph Leon argues that the rise of technology has brought about new challenges, including an expertise vacuum and the need to be better partners.
Blog: Tech and media converge at CES
Tapped Mobile president and co-founder Jed Schneiderman with his top trends following a whirlwind 48 hours at the Las Vegas event.
The best branded content partnerships of 2016: blog
Pressboard lists 10 of this year’s most successful content campaigns from Canadian brands and publishers.
Programmatic to grow up, ad tech to consolidate in 2017: blog
Neil Sweeney, CEO of Freckle, on the trends he sees coming next year.
Blog: How brands can supercharge social media growth
Jonathan Davids, founder and CEO of Influicity, on the tips brands should steal from influencers in order to boost their online presence.
Blog: Snapchat is changing the media landscape
Jonathan Davids, founder and CEO of Influicity with tips on how to master the social media platform.
Erin Davis is leaving Toronto’s CHFI
Toronto broadcast host retires from radio after three decades.
Blog: The true cost of third-party verification (or lack-thereof)
Eyereturn Marketing’s Ian Hewetson says it’s time for advertisers to demand more accuracy, accountability and efficiency from their media sources.
Blog: What is the value of a follower?
Influicity CEO Jonathan Davids on what fake followers for Clinton and Trump could mean for your business.
Blog: OTT video taking over in Canada?
MediaCom Canada’s CCO Michael Neale says regardless of the outcome of today’s FCC vote in the U.S., OTT video will remain on the outskirts of Canadian media.
Blog: Big data now rules the ad world
Yahoo Canada’s Claude Galipeau on the hidden trend (and granular targets) buried in the shift to mobile.
Blog: Lessons from Content Marketing World 2016
Blue Ant Media’s director of branded content solutions Andrew Lane on why it’s time to stop flirting and get serious about content marketing.
Blog: Making sense of influencer pricing
Influicity founder and CEO Jonathan Davids breaks down the basics of how exactly you should be calculating your online celebrity costs.
Blog: The battle for cross-platform data
PHD’s Rob Young says addressability places the internet in conflict with all legacy media, and so far it’s winning.