Guest

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Articles by Guest
Jonathan  Davids Influicity

Blog: Five ways to maintain strong influencer relationships

Jonathan Davids offers a plan to keep influencer relationships on the positive side.

Jonathan  Davids Influicity

Blog: Five influencer trends to watch

From Snapchat losing steam to difficulties building audiences, Jonathan Davids, founder and CEO of Influicity, summarizes new trends from the world of influencer marketing.

leithHigdon

Decoding attribution and marketing mix models: blog

Leith Higdon, director of analytics and insights at Mediabrands, with everything about the two that you wanted to ask but were too afraid to.

davidPhillips

Blog: What’s really driving buyer behaviour?

David Phillips, president and COO at NLogic, issues a call to dive deeper into what’s really behind broadcast and digital spending trends.

Jonathan  Davids Influicity

Blog: What’s your definition of brand safe?

Jonathan Davids, founder and CEO of Influicity, on the need to develop a brand safety guide before working with influencers.

spotifyimage_MIC

Sponsored Supplement

Understanding your brand’s audience through music

Spotify research outlines the best ways to advertise to millennials, fitness enthusiasts, and partiers, based on their habits

LukeMoore

Blog: What is left of the programmatic TV promise?

Cundari Media’s Luke Moore asks if the data and software solution will ever become a material possibility in the Canadian market.

sarahIvey

Blog: Is it time to take off the rose-coloured glasses?

Agents of Necessity CEO Sarah Ivey on why the changes in the air at Cannes could be a golden opportunity for media agencies to reinvent themselves.

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Blog: It’s time for measurement to evolve

Gaggi Media’s CEO says creativity is needed to close the gap between TV and digital while we work out their shortcomings.

Dave Phillips 2

Blog: Use the right term data or risk getting Trumped

David Phillips, president and COO of NLogic, on where using short-term data can lead you astray.

sarahIvey

Blog: The next generation of search will change, well, everything

Sarah Ivey from Agents of Necessity on how Google Lens will force digital media as we know it to evolve.

jonathanDavids

Blog: The rise of Instagram Stories

Jonathan Davids, founder and CEO of Influicity, offers lessons on the format that’s taken over the social app.

jenniferBidwell

Upfronts 2017: Sizzle and superheroes at CW

Jennifer Bidwell, managing director, television systems at Media Experts, on the final schedule of the week.

youngSheldonCBS

Upfronts 2017: CBS sticks with its strengths

Lindsey Talbot, managing director, trading and activation at Maxus Canada, details the “steady and consistent” new schedule from the top U.S. network.

Splitting

Upfronts 2017: Favourites return, but not much new at ABC

Magna’s Bailey Wilson weighs in on Roseanne’s return, Shonda Rhimes’ new show and the network’s competing Marvel offering.