Guest

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Articles by Guest
jonathanDavids

Blog: The rise of Instagram Stories

Jonathan Davids, founder and CEO of Influicity, offers lessons on the format that’s taken over the social app.

jenniferBidwell

Upfronts 2017: Sizzle and superheroes at CW

Jennifer Bidwell, managing director, television systems at Media Experts, on the final schedule of the week.

youngSheldonCBS

Upfronts 2017: CBS sticks with its strengths

Lindsey Talbot, managing director, trading and activation at Maxus Canada, details the “steady and consistent” new schedule from the top U.S. network.

Splitting

Upfronts 2017: Favourites return, but not much new at ABC

Magna’s Bailey Wilson weighs in on Roseanne’s return, Shonda Rhimes’ new show and the network’s competing Marvel offering.

jenniferBidwell

Upfronts 2017: Fox shakes up ad formats, adds Marvel drama

Jennifer Bidwell from Media Experts has a mixed report on the network’s three new fall shows.

thisIsUs

Upfronts 2017: NBC builds Thursday around a moving ‘Us’

Bailey Wilson, VP of TV investments at Magna, details the network’s new shows, and a schedule that has movement every night of the week.

stuartGarvie

You can’t compete on price alone: column

Bell Media’s Stuart Garvie calls out clients who change agencies to push down prices.

jonathanDavids

Building a successful influencer affiliate program: column

Influicity founder and CEO Jonathan Davids calls out what’s working and what’s not in Amazon’s affiliate marketing program.

sarahIvey

Ad safety: Isn’t this the Google we created?

Sarah Ivey from Agents of Necessity on how the industry made the digital media unicorns that are now having their feet held to the fire.

Jonathan  Davids Influicity

Blog: Who owns the influencer budget?

Should influencer costs be handled by media buyers, PR, in-house teams, or other agencies? Influicity founder and CEO Jonathan Davids details the options.

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Blog: Trump, baseball and sunshine drove down fall 2016 viewing

Julie McIlroy, co-founder, M&K Media, details the 4% drop in viewing seen on Canadian screens.

Jonathan  Davids Influicity

Best practices for using brand influencers: blog

Jonathan Davids, founder and CEO of Influicity, on exclusivity, budgets and promotion, when using brand influencers.

Jonathan  Davids Influicity

Blog: How marketers are using Facebook Live and why it’s important

Jonathan Davids, founder and CEO of Influicity, with brands that are using the platform well and tips for using it smartly.

TomFotheringham

Blog: Big issues facing digital in 2017

From walled gardens to ad blockers, Tom Fotheringham, GM of Accuen, dives into some of the topics that will keep teams busy this year.

ShaneCameron

Blog: The next big startups

OMD Canada’s chief innovation officer Shane Cameron with his picks for the three companies to watch in 2017.