Guest

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Articles by Guest
Emily Crop

Blog: What does it really mean to be a partner?

Reflecting on the recent C2 conference in Montreal, Initiative’s Emily Douglas reflects on the cynicism – and the hope – spawned from the event.

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What was missing from the U.S. Upfronts?

Horizon Canada’s Cobi Zhang on what the networks said – and didn’t say.

Emily Crop

Upfronts 2019: Disney touts powerful partnerships and a significant slate

The two-hour presentation featured new programming across ABC, Freeform, FX, Nat Geo and ESPN, with plenty of social and SVOD strategy.

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Upfronts 2019: Fox and NBC’s content and commercial plans

Initiative’s Emily Douglas on NBCU’s Prime Pods and Shoppable TV formats and FOX’s compressed commercial pods.

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Canadian newspaper readership is at an all-time high

Study finds that younger Canadians are reading newspapers almost as much as boomers

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Blog: Where does the podcast boom go from here?

Eighty-Eight VP of business development Fatima Zaidi on what will happen when podcasts cease to be a ‘revolution’ and become the norm.

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SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.

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CES 2019 perspectives: Havas

Following the massive tech event, CEO Tom Olesinski has some questions for how this tech will impact consumers – and advertisers.

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CES 2019 perspectives: Mindshare

With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.

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Jodi Peacock on upping collaboration in 2019

The Media Kitchen’s Jodi Peacock on how to make the most of inter-agency relationships.

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Jason Chaney on innovating ad formats

The CCO at Koho implores the industry to think beyond standard ad units to create longer formats that fit with consumers’ appetite for content.

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Alex Panousis on making the most of media in 2019

The president of media for Havas Canada believes agencies should spend the year tapping an older workforce and digital whisperers to get ahead.

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Sarah Ivey on combating automation

The Agents of Necessity CEO outlines some steps for media agencies to evolve in 2019.