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Articles by Guest
stuartGarvie

You can’t compete on price alone: column

Bell Media’s Stuart Garvie calls out clients who change agencies to push down prices.

jonathanDavids

Building a successful influencer affiliate program: column

Influicity founder and CEO Jonathan Davids calls out what’s working and what’s not in Amazon’s affiliate marketing program.

sarahIvey

Ad safety: Isn’t this the Google we created?

Sarah Ivey from Agents of Necessity on how the industry made the digital media unicorns that are now having their feet held to the fire.

Jonathan  Davids Influicity

Blog: Who owns the influencer budget?

Should influencer costs be handled by media buyers, PR, in-house teams, or other agencies? Influicity founder and CEO Jonathan Davids details the options.

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Blog: Trump, baseball and sunshine drove down fall 2016 viewing

Julie McIlroy, co-founder, M&K Media, details the 4% drop in viewing seen on Canadian screens.

Jonathan  Davids Influicity

Best practices for using brand influencers: blog

Jonathan Davids, founder and CEO of Influicity, on exclusivity, budgets and promotion, when using brand influencers.

Jonathan  Davids Influicity

Blog: How marketers are using Facebook Live and why it’s important

Jonathan Davids, founder and CEO of Influicity, with brands that are using the platform well and tips for using it smartly.

TomFotheringham

Blog: Big issues facing digital in 2017

From walled gardens to ad blockers, Tom Fotheringham, GM of Accuen, dives into some of the topics that will keep teams busy this year.

ShaneCameron

Blog: The next big startups

OMD Canada’s chief innovation officer Shane Cameron with his picks for the three companies to watch in 2017.

cathyCollierOMD

Blog: Are we really still using the term digital?

OMD Canada CEO Cathy Collier says the term is meaningless, confusing and needs to go.

Copied from strategy - Joseph-Leon@300ppi-623x350

Blog: Three big tech challenges for 2017

V7i’s Joseph Leon argues that the rise of technology has brought about new challenges, including an expertise vacuum and the need to be better partners.

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Blog: Tech and media converge at CES

Tapped Mobile president and co-founder Jed Schneiderman with his top trends following a whirlwind 48 hours at the Las Vegas event.

viceMoneyViceBMO

The best branded content partnerships of 2016: blog

Pressboard lists 10 of this year’s most successful content campaigns from Canadian brands and publishers.

NeilSweeney300x266

Programmatic to grow up, ad tech to consolidate in 2017: blog

Neil Sweeney, CEO of Freckle, on the trends he sees coming next year.

jonathanDavids

Blog: How brands can supercharge social media growth

Jonathan Davids, founder and CEO of Influicity, on the tips brands should steal from influencers in order to boost their online presence.