Guest

Contact Guest by sending an email to mictips@brunico.com

Articles by Guest
quantico

ABC upfront 2016: a Notorious new Thursday, more family fare

Mindshare Canada’s Tonia Beale reports on the company’s presentation and new additions to its drama and comedy slate (Quantico pictured).

toniaBeale

NBC upfront 2016: Three comedies, no time grid

Mindshare Canada’s Tonia Beale (pictured) takes a critical look at NBC’s slate following a presentation where shows were introduced by categories, not time slots.

julieMcMillan

FOX upfront 2016: A focus on cult remakes

UM’s Julie McMillan (pictured) on FOX’s new slate of film-to-TV reboots and the return of comedy favourites.

Keith photo 2016

Don’t let new software topple your marketing stack

Envoke.com’s Keith Holloway details why a company’s entire marketing stack must be in sync with its overall strategic goals.

RobYoung

TV’s gestalt: What’s on offer for broadcast year ’17

PHD’s Rob Young points to the tech-focused nature of this year’s upfronts as buyers prepare to tune in on addressability.

DeborahHall

Why technology showcases like CES matter to marketers

Deborah Hall, CEO of Dive Networks on the key trends from this year’s showcase, as well as why it has reached tipping-point status for the marketing community.

RobYoung

Show and tell: media measurement in flux

PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.

JudyDaveyhs

Reports of TV’s death are greatly exaggerated

ACA’s Judy Davey identifies the medium’s strengths and calls for better use of technology to exploit its power.

shutterstock_94632238

Blog: The dummy’s guide to fraud detection techniques

Chris Williams and Ehsan Mokhtari explain the pros and cons of in-line and in-parallel processes for dealing with bots and spiders.

SoniaCarreno

Blog: From the sidelines of the IAB Ad Ops summit

IAB Canada president Sonia Carreno boils down the top takeaways from the annual meet: ad blocking, pre-header bidding and the need for better compliance tools.

RobYoung

Blog: A whale of a story one line at a time

As spring buying kicks into gear, PHD Canada’s Rob Young breaks down Let’s Talk TV into bite-sized pieces.