NBC upfront 2016: Three comedies, no time grid
Mindshare Canada’s Tonia Beale (pictured) takes a critical look at NBC’s slate following a presentation where shows were introduced by categories, not time slots.
FOX upfront 2016: A focus on cult remakes
UM’s Julie McMillan (pictured) on FOX’s new slate of film-to-TV reboots and the return of comedy favourites.
Don’t let new software topple your marketing stack
Envoke.com’s Keith Holloway details why a company’s entire marketing stack must be in sync with its overall strategic goals.
TV’s gestalt: What’s on offer for broadcast year ’17
PHD’s Rob Young points to the tech-focused nature of this year’s upfronts as buyers prepare to tune in on addressability.
Why technology showcases like CES matter to marketers
Deborah Hall, CEO of Dive Networks on the key trends from this year’s showcase, as well as why it has reached tipping-point status for the marketing community.
Show and tell: media measurement in flux
PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.
Reports of TV’s death are greatly exaggerated
ACA’s Judy Davey identifies the medium’s strengths and calls for better use of technology to exploit its power.
Blog: A whale of a story one line at a time
As spring buying kicks into gear, PHD Canada’s Rob Young breaks down Let’s Talk TV into bite-sized pieces.