Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
CatholicChurch

Spotted! Catholic Church takes a cue from Siri

A fundraising campaign led by DentsuBos aims to reach younger audiences in support of the church in Montreal.

CIBC

CIBC caps Paralympics sponsorship with airport welcomes

Realism and inclusiveness defined this year’s work as sports becomes a bigger part of the bank’s brand.

H&R Block

H&R Block doubles down on branded content

The tax company has partnered with Oath’s Ryot Studio on a content play to drive conversion at lower cost.

TD MusiCounts2

TD Bank returns to the Juno Awards

As part of its seventh year relationship with CARAS, the bank will engage with fans and activate through the TD Green Room ahead of the awards.

Copied from Playback - shutterstock_Quarterly report

Programmatic buying to jump nearly 10% by 2019

Two years from now, two-thirds of digital display advertising will be traded programmatically, according to new research by Zenith.

Facebook

Facebook begins ad transparency test in Canada

Canadians are the first to test the feature, which includes seeing the ads being run by Facebook pages.

Amazon2

Amazon Marketing Services lands in Canada

The new services are intended to complement the e-commerce giant’s suite of existing advertising services.

ICYMI

ICYMI: Instagram expands branded content tool

Plus, Quebec ready to impose provincial SVOD tax, and cannabis coalition outlines advertising guidelines for recreational pot.

Toyota

Toyota Canada named Olympic and Paralympic sponsor

The national sponsorships stem from a global Olympic deal struck last year.

Copied from Playback - Copied from Media in Canada - Copied from Playback - shutterstock_122945545 - money 100 x 667

Aimia reports net loss in Q3

Revenues and billings for the September-ending period were both down year-over-year.

Eat it Up

Spotted! A Union Station murder mystery

Eat It Up Media is leading a “guess the murderer” activation to promote the upcoming Murder on the Orient Express.

HP Sprocket

Why HP Canada is venturing into TV advertising

A mobile photo printer is getting a TV buy in Canada only to reach a new market beyond millennials.

Cineplex-Cineplex Quarterbacks Exclusive Canadian Sponsorship to

Cineplex lands sponsorship deal with NFL

The three-year agreement marks the media company’s latest efforts to offer sports programming.

Nikki Sixx

ICYMI: CTV partners with iHeartRadio for The Launch

Plus, Santa Claus Parade marks seven years on CTV and Creative Artist Agency launches new studio.

Facebook

Facebook ad revenue crosses $10 billion in Q3

Ad revenue grows 49% thanks to 6 million advertisers, but growth is slowing.