Justin Dallaire » Media in Canada

Justin Dallaire

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Articles by Justin Dallaire
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Cannes 2018: Canada’s win count up three Media Lions

Cossette returns to the stage with Touché to claim Silver, while Rethink and BleuBlancRouge take Bronze.

Via Traffic Talk

Via Rail plays with ad skipping

The company uses skippable ads to show the benefits of taking the train in the final phase of its ongoing platform.

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Jack Daniel’s celebrates NBA sponsorship with tattoo exhibit

The event was the first in Canada to mark the whiskey brand’s sponsorship with the basketball league.

CatholicChurch

Spotted! Catholic Church takes a cue from Siri

A fundraising campaign led by DentsuBos aims to reach younger audiences in support of the church in Montreal.

CIBC

CIBC caps Paralympics sponsorship with airport welcomes

Realism and inclusiveness defined this year’s work as sports becomes a bigger part of the bank’s brand.

H&R Block

H&R Block doubles down on branded content

The tax company has partnered with Oath’s Ryot Studio on a content play to drive conversion at lower cost.

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TD Bank returns to the Juno Awards

As part of its seventh year relationship with CARAS, the bank will engage with fans and activate through the TD Green Room ahead of the awards.

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Programmatic buying to jump nearly 10% by 2019

Two years from now, two-thirds of digital display advertising will be traded programmatically, according to new research by Zenith.

Facebook

Facebook begins ad transparency test in Canada

Canadians are the first to test the feature, which includes seeing the ads being run by Facebook pages.

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Amazon Marketing Services lands in Canada

The new services are intended to complement the e-commerce giant’s suite of existing advertising services.

ICYMI

ICYMI: Instagram expands branded content tool

Plus, Quebec ready to impose provincial SVOD tax, and cannabis coalition outlines advertising guidelines for recreational pot.

Toyota

Toyota Canada named Olympic and Paralympic sponsor

The national sponsorships stem from a global Olympic deal struck last year.

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Aimia reports net loss in Q3

Revenues and billings for the September-ending period were both down year-over-year.

Eat it Up

Spotted! A Union Station murder mystery

Eat It Up Media is leading a “guess the murderer” activation to promote the upcoming Murder on the Orient Express.

HP Sprocket

Why HP Canada is venturing into TV advertising

A mobile photo printer is getting a TV buy in Canada only to reach a new market beyond millennials.