Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Facebook

Facebook begins ad transparency test in Canada

Canadians are the first to test the feature, which includes seeing the ads being run by Facebook pages.

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Amazon Marketing Services lands in Canada

The new services are intended to complement the e-commerce giant’s suite of existing advertising services.

ICYMI

ICYMI: Instagram expands branded content tool

Plus, Quebec ready to impose provincial SVOD tax, and cannabis coalition outlines advertising guidelines for recreational pot.

Toyota

Toyota Canada named Olympic and Paralympic sponsor

The national sponsorships stem from a global Olympic deal struck last year.

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Aimia reports net loss in Q3

Revenues and billings for the September-ending period were both down year-over-year.

Eat it Up

Spotted! A Union Station murder mystery

Eat It Up Media is leading a “guess the murderer” activation to promote the upcoming Murder on the Orient Express.

HP Sprocket

Why HP Canada is venturing into TV advertising

A mobile photo printer is getting a TV buy in Canada only to reach a new market beyond millennials.

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Cineplex lands sponsorship deal with NFL

The three-year agreement marks the media company’s latest efforts to offer sports programming.

Nikki Sixx

ICYMI: CTV partners with iHeartRadio for The Launch

Plus, Santa Claus Parade marks seven years on CTV and Creative Artist Agency launches new studio.

Facebook

Facebook ad revenue crosses $10 billion in Q3

Ad revenue grows 49% thanks to 6 million advertisers, but growth is slowing.

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Big Bang maintains the top spot: Numeris

CTV’s most popular comedy once again held the top spot, but with its average audience dipping slightly for the second week in a row.

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Spotted! Bad Moms’ confessional vending machine

How Entertainment One is reaching out to Christmas movie-goers before Halloween.

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Canada to test Facebook’s political ad transparency tools

The company’s announcement follows concerns over foreign influence on the 2016 U.S. federal election.

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ICYMI: Twitter tweaks ad transparency policy

Plus, Canada is a nation of “binge racers” and more curling coverage comes to CBC Sports.

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New Canadians over-index on online, free media

A new study from Oath and Group M shows phone use is key to newcomers, but TV subscriptions aren’t a priority.