Justin Dallaire » Media in Canada

Justin Dallaire

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Articles by Justin Dallaire
Cineplex-Cineplex Quarterbacks Exclusive Canadian Sponsorship to

Cineplex lands sponsorship deal with NFL

The three-year agreement marks the media company’s latest efforts to offer sports programming.

Nikki Sixx

ICYMI: CTV partners with iHeartRadio for The Launch

Plus, Santa Claus Parade marks seven years on CTV and Creative Artist Agency launches new studio.

Facebook

Facebook ad revenue crosses $10 billion in Q3

Ad revenue grows 49% thanks to 6 million advertisers, but growth is slowing.

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Big Bang maintains the top spot: Numeris

CTV’s most popular comedy once again held the top spot, but with its average audience dipping slightly for the second week in a row.

Mogo - A BAD MOMS CHRISTMAS

Spotted! Bad Moms’ confessional vending machine

How Entertainment One is reaching out to Christmas movie-goers before Halloween.

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Canada to test Facebook’s political ad transparency tools

The company’s announcement follows concerns over foreign influence on the 2016 U.S. federal election.

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ICYMI: Twitter tweaks ad transparency policy

Plus, Canada is a nation of “binge racers” and more curling coverage comes to CBC Sports.

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New Canadians over-index on online, free media

A new study from Oath and Group M shows phone use is key to newcomers, but TV subscriptions aren’t a priority.

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First Peoples Radio stations to launch in Ontario

As Indigenous reconciliation enters the national conversation, APTN’s affiliate readies its Indigenous variety format for Toronto and Ottawa.

Sun Media

Postmedia redesigns Sun digital properties

The new apps and websites come with more flexibility in ad formats, including contextual ads.

Svedka

Beware Svedka’s “creepy” approach to retargeting

Sharing on social is the only escape to the brand’s Halloween-timed banner ads.

CFLPatch

CFL jersey patch up for bid

With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.

CTV-In Tribute to Gord Downie- CTV Advances World TV Premiere of

ICYMI: CTV to air ad-free Tragically Hip doc tonight

Plus, a new kids’ content deal at Corus and Rogers’ Kiss Radio gets interactive in B.C.

Yahoo1

Oath reintroduces itself to advertisers

The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.

YDS - Release - TEC Digital Tower - MOCKUP

ICYMI: Canada’s largest digital OOH display

Plus, The Amazing Race Canada returns and SiriusXM adds new channels