Who won what at the Venice Festival of Media?
On the fest’s second and final day, reports MiC‘s roving media exec, MPG’s John Domas, things started slowly but ended positively, with molto new concepts debated.
Venice Media Festival: Roving media exec reports mysterious absence
MPG CEO John Domas left Toronto to find Venice windy and cold as he joined an international throng of agency and client-side delegates to be duly informed that content is key. Yet he spotted a lack of it on the media fest’s agenda.