Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
Copied from strategy - McDonalds-Our-Food-YOur-Questions

OMD Canada takes two at the CMAs

The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.

Penny

Execs brave the cold, sleep outside for Covenant House

Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.

mrkumm

TSN and TSN2 to air NCAA football

The Bell Media channels will begin broadcasting the North American college football games next Saturday.

HCHETTE

Hachette Canada gets wordy

The French publisher is using Quebec-friendly words in a new campaign for its French dictionary that spans outdoor and radio.

Copied from strategy - Walmart

Moms’ moods inspire Walmart

From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.

Copied from strategy - Money1

Back-to-school spending jumps

Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.

Copied from strategy - Microsoft 2

Microsoft Advertising innovates with new ad tech

At Cannes this year, the company unveiled three new technologies, including spandex that acts as a touch-screen and interactive banner ads.

Muvbox-006-H

Blue Goose ships in a fresh sampling program

The natural meats company transformed three shipping containers into take-out restaurants for Torontonians to try its products, and plans to launch a permanent store in early 2014.

Copied from strategy - Cannes Lions

Canada ranks eighth in entries for Cannes

Canadian agencies entered a total of 1,106 cases for the festival, moving up two spots from last year’s tally of entries from countries around the world.

UnionHearing2

Spotted! Union Hearing pretends to test eyes

The hearing aid centre created a poster that emits high-frequency sounds and mock-tests pedestrians’ eyes to prove that some require its services.

Bruce Neve

Video: Art from the Unexpected

We spoke with Bruce Neve of Starcom MediaVest Group, Hunter Tura of Bruce Mau Design, Aldo Cundari of Cundari and Jill Nykoliation of Juniper Park about the work that raised $20,000 for Sketch.

Dove4

Dove sheds light on self-esteem issues

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.

KidsFirst-image-300x165

The Verdict: Thomas Cook puts kids first

The travel agency has posted results from its Kids First program, which saw kids creating video vacation reviews for parents and included partnerships with Corus Entertainment, IndigoKids and Today’s Parent.

Martin Short

Lay’s asks Canucks for a flavour

The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.

Gavin-Merc-217x300

Mercedes-Benz lands new VP of marketing

Former Australia Pacific general manager Gavin Allen will take over from Marc Boderke who has been promoted to VP sales and marketing in Japan.