Execs brave the cold, sleep outside for Covenant House
Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.
TSN and TSN2 to air NCAA football
The Bell Media channels will begin broadcasting the North American college football games next Saturday.
Hachette Canada gets wordy
The French publisher is using Quebec-friendly words in a new campaign for its French dictionary that spans outdoor and radio.
Moms’ moods inspire Walmart
From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.
Back-to-school spending jumps
Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.
Microsoft Advertising innovates with new ad tech
At Cannes this year, the company unveiled three new technologies, including spandex that acts as a touch-screen and interactive banner ads.
Blue Goose ships in a fresh sampling program
The natural meats company transformed three shipping containers into take-out restaurants for Torontonians to try its products, and plans to launch a permanent store in early 2014.
Canada ranks eighth in entries for Cannes
Canadian agencies entered a total of 1,106 cases for the festival, moving up two spots from last year’s tally of entries from countries around the world.
Spotted! Union Hearing pretends to test eyes
The hearing aid centre created a poster that emits high-frequency sounds and mock-tests pedestrians’ eyes to prove that some require its services.
Video: Art from the Unexpected
We spoke with Bruce Neve of Starcom MediaVest Group, Hunter Tura of Bruce Mau Design, Aldo Cundari of Cundari and Jill Nykoliation of Juniper Park about the work that raised $20,000 for Sketch.
The Verdict: Thomas Cook puts kids first
The travel agency has posted results from its Kids First program, which saw kids creating video vacation reviews for parents and included partnerships with Corus Entertainment, IndigoKids and Today’s Parent.
Lay’s asks Canucks for a flavour
The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.
Mercedes-Benz lands new VP of marketing
Former Australia Pacific general manager Gavin Allen will take over from Marc Boderke who has been promoted to VP sales and marketing in Japan.
Lowe Roche ups the integrated ante
CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy.