Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
AgencyWars

Spotted! Agency staffers take to the ring

Check out our video featuring boxers from Innocean, Grip and more who capped off weeks of training at Agency Wars III.

Rogers 2

Rogers speeds up the tempo

For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.

Future Shop 2

Future Shop steps up its festive game

Acknowledging that price is a major factor during the holiday shopping period, the retailer has focused its latest advertising on beating competitor costs.

AOL

Spotted! HuffPost’s large format app

Several giant tablets have been placed in transit and shopping destinations for pedestrians to test out the site’s new Microsoft Windows 8 app.

Sportchek

Sport Chek takes little leagues to the big ice

The brand recently suprised youth hockey leagues with games in the Air Canada Centre and Scotiabank Saddledome arenas.

Nissan Altima

Nissan sponsors special edition of Globe and Mail

The auto brand has launched an execution dominating the media co’s special US election edition and online coverage this week.

Morning_ShowTSA_revised

The Morning Show makes it all better

Global has launched a multi-platform campaign and is paying for breakfast tabs, transit fares and groceries to promote its morning program.

Microsoft image

Microsoft launches Ads in Apps, industry responds to Do Not Track

Reps from Xaxis and Maxus voice their concerns regarding DNT in IE10, and information on where Canadian clients can place ads in Microsoft Windows 8.

radio

CBS expands its mandate

To fill a void left by the Radio Marketing Bureau, the organization has re-engineered its website and is providing detailed info on each radio station in Canada.

bigbang

The Big Bang Theory doesn’t budge: BBM

The comedy show beats the next show on the chart, NCIS, by more than a million viewers.

outdoor

Astral OOH increases presence on the Gardiner Expressway

Six new digital boards, with LED technology, will be mounted along the Toronto highway at the start of 2013.

radio

Honda Dealer Association takes top spot: Media Monitors

The auto association made Toronto’s largest radio purchase, while Canadian Tire was tops in Montreal for the week of Oct. 22 to 28.

TSA

GameTV broadens its scope

The channel has launched a robust consumer campaign and is looking to appeal to brands across a variety of sectors.

Sportsnet

Sportsnet petitions for the love of hockey

The sports channel played an impromptu game of hockey inside a Toronto mall to promote its online petition to bring back the game.

Tonight

Tonight’s non-paywall strategy

The free daily has beefed up its online offerings, with more content and ad units, in response to the recent surge of digital subscription services.