Twist Image launches in Toronto
The Montreal-based agency owned by Mitch Joel has some new names working from a new location.
Wipeout wins Tuesday
BBM/Nielsen Top 30 – July 28-Aug. 3, 2008
Global’s Wipeout grew by slightly more than 50,000 viewers on this week’s chart to take the top Tuesday night numbers.
Ipsos takes I-Say data to Facebook crowd
Of all the online brands looking to engage with a younger user base on Facebook, Ipsos wants to do it by mixing I-Say data with fun and games.
Auto drives off radio, entertainment splashes up the dial:
Media Monitors – July 27-Aug. 3, 2008
Radio listeners who are highly suggestible to ads (or the nag factor) will be heading to the movies, getting splashed, and possibly squeezing in some mattress jumping.
Vervegirl expands reach and ad opps
The Youth Culture Group mag is boosting distribution and the scope of print ad innovation for marketers.
Weather Net adds real-time traffic spotting to its intel arsenal
The Weather Network is getting all widgety. Again.
Yahoo loses Madsen to Canwest
Hunter Madsen is taking on a new role in digital media.
Sharp shoots Canadian Mad Men
Yes, like the TV show. Except Canadian. Recognize anybody in this photo?
Centennial gets smart with Humanracebook.com
A new campaign for the Toronto-area college is leveraging familiarity with Facebook to draw people in with a new look at the enrollment proposition.
Adcentricity beefs up Toronto team
The digital out-of-home operator is strengthening its Canadian staff with recent hires in sales and the appointment of a former Global TV president to its board.
Maria gains eyeballs
BBM/Nielsen Top 30 – July 21-27, 2008
The CBC’s Maria performances and results steadily gained popularity. The program may have come last in its Monday time slot, but it beat out all others on Sunday and gave a boost to the pubcaster’s sked.
Book video hits commuters via OneStop
Random House of Canada is taking its ‘book trailer’ promotions to the next level – the subway platform, to be specific.
MobileMoment.ca ties texting to connecting
Samsung and Koodo are trying to engage people on the street with a romantic little play on text messaging and missed connections.
Halifax gets new morning show
Following a move to the FM dial and a re-branding, CTVglobemedia’s 101.3 The Bounce is rolling out new programming and on-air talent.
Display and PR lead ad spend growth: StatsCan
Operating revenues for display advertisers and public relations led the way in terms of operating revenue growth from 2005 to 2006, reports Statistics Canada. Media buyers and reps, along with advertising agencies, continued to rake in revenues but saw the lowest growth rates.