Jesse Kohl

Contact Jesse by sending an email to jkohl@brunico.com

Articles by Jesse Kohl
News

TSN pushes Canadian teams with new NHL deal

The sports specialty network has a new six-year deal with the NHL, and it’s moving forward with a focus on Canadians in the game.

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Wheels.ca adds used-vehicle search

Star Media Group’s auto site isn’t the first to tie in used-car searching, but the results link to the Toronto Star‘s archived content.

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Global gains two victories
BBM/Nielsen Top 30 – May 19-25

Global’s House stepped over CTV’s Grey’s Anatomy (and the Stanley Cup finals) on this week’s chart. More surprisingly, Global’s Bones, airing in the same time slot as CTV’s Dancing with the Stars, crept in for a tight win.

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Notes from the mediascape: Skydivers spell Honda live on TV

Does the world’s first live skydiving TV spot represent an effective way to beat PVR ad-skipping? Or does the PR/advertising stunt smack of desperation?

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Next media star: Media Contacts’ Hervieux

Strategy has hunted out a new batch of stellar young professionals. Today, we spotlight Cesar Antonio Hervieux, search marketing specialist at Media Contacts, New York.

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Fork Radio creates Internet radio ad metrics tool

The Toronto-based home of PunkRadioCast says current sampling methods produce inaccurate results for Internet radio advertisers, and they’re doing something about it.

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CBC puts multilingual spin on Soccer Day

The CBC’s Soccer Day in Canada will be headlined by Toronto FC hosting the Los Angeles Galaxy. And it will be available in Punjabi and Mandarin.

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CHUM Radio relaunches Halifax station

CTVglobemedia is taking CJCH off of the AM dial and relaunching its operations in a new FM format.

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Canadianparents.com launches family blogging centre

The Rogers Media-owned online community for Canadian parents has added more marketer-friendly user-generated content tools.

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ComScore pays $44.3 million for mobile leader

M:Metrics’ mobile services are about to be integrated into comScore’s overall measurement offerings.

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Transcontinental debuts Recettes widget/app

Montreal’s Transcontinental Media wants to engage users of its huge online community, Recettes, with a UGC application and a content-pumping widget.

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Sid Lee experiments with QR codes

Consumers who snapped photos of the two-dimensional bar codes on their cellphones were directed to URLs leading to exclusive content.

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Million Dollar Password to debut June 1

CTV has set a time slot in its summer sked for Regis Philbin’s game show remake.

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Tennis Canada stays with CBC

The ‘longstanding tradition’ of Rogers Cup events on CBC will continue, at least until 2010.

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CBC unveils summer sked details

Aside from the announcements planned for the pubcaster’s event in Toronto today, there are some notable new series and specials with summer time slots.