Spotted! Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.
Spotted! Mazda turns heads
An interactive, face-tracking billboard aims to reflect that craft that goes into the automaker’s design.
UBC picks MediaCom
The university’s new AOR, along with Taxi, will work to build the school’s brand locally, nationally and globally.
Which brands are investing on Canadian side of simsub divide?
From beer to banks to video games, here are the advertisers that will have a presence during the big game.
Young Lions registration opens
Industry pros under 30 have a chance to compete at Cannes as part of the annual competition.
Cadillac Fairview launches largest ever campaign
The company is focusing on fewer, more impactful activites to bring joy to its malls this holiday season.
Wayfair moves offline
Why the online furniture retailer is using a direct TV strategy to drive awareness during its first year in Canada.
Scotiabank relives Canada’s “hockey dreams”
The financial company is bringing a new TV campaign to market as part of its program around this month’s World Cup of Hockey in Toronto.
Crispy Minis’ bite-sized content hub
A collection of GIFs look to fit the Quaker brand into a mom’s busy day.
Taco Bell brings personality to Snapchat
The QSR hopes to grow its presence on the platform following a nationwide search for a permanent host.
Samsung goes all-out for the S7
The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.
Sport Chek’s claim to basketball
With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.
Lowe’s to buy Rona in friendly takeover
The $3.2 billion deal will see the U.S. home-improvement chain expanding its presence in Canada to the Quebec market.