Wayfair moves offline
Why the online furniture retailer is using a direct TV strategy to drive awareness during its first year in Canada.
Scotiabank relives Canada’s “hockey dreams”
The financial company is bringing a new TV campaign to market as part of its program around this month’s World Cup of Hockey in Toronto.
Crispy Minis’ bite-sized content hub
A collection of GIFs look to fit the Quaker brand into a mom’s busy day.
Taco Bell brings personality to Snapchat
The QSR hopes to grow its presence on the platform following a nationwide search for a permanent host.
Samsung goes all-out for the S7
The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.
Sport Chek’s claim to basketball
With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.
Lowe’s to buy Rona in friendly takeover
The $3.2 billion deal will see the U.S. home-improvement chain expanding its presence in Canada to the Quebec market.
Cannes announces more awards changes
Renaming Press, giving Digital a Craft Lion and splitting Titanium & Integrated are among the latest changes for 2016.
Infographic: Marketing tech startups to watch
Check out which companies are developing tech that goes beyond simply serving an ad.
Spotted! An artistic look at Smartwater
The Coca-Cola brand used art installations to bring the design and movement of its water bottles to life.
Touche! wins Media Agency of the Year
Leo Burnett won Agency of the Year, while DDB/Tribal Worldwide nabbed the top Digital prize and MSLGroup took PR.
SickKids unpauses the lives of patients
A new fundraising campaign shows what happened to the hospital’s patients featured in last year’s “Better Tomorrows.”
MacLaren adds to leadership in Vancouver
Stefanie Kraupa is the new media director at MacLauren McCann.