Josh Kolm

Contact Josh by sending an email to jkolm@brunico.com

Articles by Josh Kolm
Campaign - Read Analytics

Pressboard emphasizes readers with new metric

The Vancouver-based branded content marketplace has moved all of its business to a cost-per-read model as it moves out of beta.

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Measurement takes centre stage at CRTC Let’s Talk

Numeris and Rentrak on the timelines, potential and pitfalls of bringing set-top box measurement to the market.

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Corus takes a community approach to reaching moms

A new partnership with Yummy Mummy Club aims to extend the media company’s reach to mothers through social media and branded content.

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Newad to quadruple size of digital network by 2016

The OOH company is bringing a $10 million investment to its digital network, expanding the total number of boards to 4,000.

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Extra Awards crown top Canadian newspaper ads

Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.

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GM’s 2014 NFL strategy

The automotive brand has increased and shifted its spending to premium segments on CTV’s NFL broadcasts this season.

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Corus to CRTC: more choice will ‘paralyze’ consumers

Corus took a largely anti-regulatory stance on Wednesday, arguing the broadcast system is working fine as-is, both from a revenue and customer satisfaction perspective. (Corus CEO and president John Cassaday pictured.)

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Spotted! Bell’s TIFF fan box

An inside look at how the company has been bringing its mobile, television and media properties to street-level during this year’s festival.

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Give indies a fair fight, Blue Ant urges CRTC

Raja Khanna, CEO of TV and digital at the company told the regulator seven of its eight channels would likely fold under pick-and-pay.

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Rogers sets off on a hockey tour

Dates, locations and sponsors for the tour tied to City’s new Sunday-night NHL broadcasts have been announced.

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Globe Style refreshes for fall

The paper’s weekend fashion and lifestyle section has tweaked its look as it rolls out new options for advertisers to stand out in a crowded environment.

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The new MSN gets away from the desktop

The web portal has undergone a makeover, and will now draw content from 1,000 outlets as part of a new mobile focus.

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The Globe golden for custom content

The paper’s custom content team earned five awards and four honorable mentions at this year’s Content Marketing Awards, the most of any Canadian company.

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Spotted! Visa’s infinite social push at TIFF

The credit card co has launched an interactive storytelling experience, using Morgan Freeman’s iconic voice to help film fans share the glamour of their Hollywood North experience.

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GameTV plans a refreshing fall

The game and reality show network is picking up where its last rebranding left off to strengthen its connection with its target audience of females aged 25 to 54.