Jeromy Lloyd

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Articles by Jeromy Lloyd

#DeleteFacebook trends, advertisers wait

The first signs of user backlash to the Cambridge Analytica scandal emerged Tuesday, but so far Canadian brands aren’t moving their ads.

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Oath dives into header bidding-style app auctions

One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.


Spotted! Purex tackles hockey bag stink

A mobile locker room hopes to show old equipment can smell new again.


Google AdMob’s beta avoids the waterfall

The in-app ad platform tries a header-bidding-like approach to programmatic.


Canadaland Media’s branded podcasts debut with a hit

Earshot’s new DDX show is reaching the top of iTunes’ medical charts in Canada and the U.S.


MiC Roundtable: Shifting ad dollars to retailers

Speaking at a recent MiC roundtable dinner, Wrigley’s Dan Alvo explains how online ad spend will change and, in turn, shape consumer behaviour.


Reddit to offer native promoted posts in-app

The “front page of the internet” gives brands more access to a highly engaged part of its audience.


MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.


Apple looks back to mag business with Texture deal

Rogers Media and its U.S. counterparts are selling the “Netflix of magazines.”

Paul Godfrey Postmedia

Postmedia, Torstar investigated for ‘anti-competitive conduct’

A warrant was served at Postmedia’s Toronto office Monday as its 41-newspaper deal goes under the microscope.


Endy gets animated with a custom Snapchat filter

The Canadian mattress brands develops an AR lens for Snap’s new user engagement tool.


MiC Roundtable: Keep it relevant, not creepy

Our panel of agency and brand experts weigh in on data and whether Canada will follow Europe’s GDPR lead.


IAB reveals consent data framework for GDPR

The organization is asking members and stakeholders to weigh in on its new mechanism.

L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.


Volkswagen tries conquesting on Facebook

A data partnership with Motor Trend Canada provides a way to reach down into the funnel for those looking at competing brands.