Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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SMS, Messenger dominate message apps in Canada

Catalyst’s annual smartphone behaviour study also shows women less likely to use mobile ad blockers.

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Despite data play, video remains key for Pelmorex

A new campaign promotes deeper user engagement to keep the Weather Network’s video offering strong.

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Big Bang carries the week again: Numeris

CTV lands one-two punch with Canada’s favourite sitcom and The Good Doctor and Global’s Survivor rounding out the top three.

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Star Wars a Thanksgiving hit for Corus

The Showcase six-movie marathon leverages an 11-movie deal with the mega-franchise.

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Tissot teams with Montreal Canadiens

The watchmaker dives into NHL hockey for its first Canadian sports team sponsorship.

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Numeris to test cross-platform measurement

The TV measurement authority has teamed with Kantar Media and comScore.

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Apple’s App Store search ads come to Canada

In a marketplace of two million competing products, brands can now buy placement atop organic search results.

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BBC launches new sponsorable verticals

LG presents BBC Designed as the first of the global media company’s new custom-built content verticals for sponsors.

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Sabrina Geremia named Google Canada country manager

She formally takes the role following Sam Sebastian’s exit in July.

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Jenn-Air brings chefs to the table

A new Canadian-made content series seeks out English and French luxury shoppers.

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Google wants publishers to have more info

The Insights Engine Project seeks to provide both audience and competitive data.

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Rouge Media hires former Kinetic CEO Steve Ridley

The OOH company’s new chief partnership officer brings agency experience to a company looking for further expansion.

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New Star Trek a hit on CTV, Space and CraveTV

Bell Media reports 2.2 million viewers for the franchise’s latest iteration across its broadcast channels and SVOD platform.

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Heritage minister’s culture policy offers vision, few hard details

The government’s Creative Canada vision lays out a plan for the digital future to mixed reactions.

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Rogers announces Hometown Hockey’s sponsor lineup

Five brands return and three new partners join the community engagement platform.