Jeromy Lloyd » Media in Canada

Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
MicroC_1

Spotted! Quebec City gives visitors a cold welcome

A chilly pop-up installation hopes to lure the city’s summer tourists back for the winter months.

Nespresso1

TIFF 2018: Nespresso makes it official, RBC adds five years

A first look at how some of Canada’s big brands are investing in activations at the country’s biggest film festival.

vice tv

Bell Media becomes Vice Media’s broadcast partner in Canada

A new long-term deal sees Vice content come to CraveTV and linear channels.

tennisShutterstock

Tennis Canada to offer naming rights to new B.C. facility

Tennis may not have the media draw of the NBA or NHL, but Burnaby’s new training centre could offer significant CSR value.

Bidwell crop

Jennifer Bidwell joins Astral

Bell Media’s OOH operation wants leaders from diverse media backgrounds as it expands into the digital and programmatic space.

carRadioShutterstock

Pattison Broadcast Group acquires Fabmar Communications

The purchase adds four new Western Canadian FM stations to the company’s 47 radio holdings.

Lise Watier2

Lise Watier makes a national play with Fashion

The St. Joseph media brand created a branded print feature, with supporting influencer content, for the beauty company’s Haute Nature product launch.

tastemade-750x427

Subway hunts taste trends with Tastemade

The new partnership will tap the media company’s network of tastemakers to innovate the QSR’s menu.

computerShutterstock

ACA tells members to only buy ads from ads.txt sites

The fraud-fighting tool has proven effective, and the association wants the industry to take the next step.

Lara feature crop

COMMB names its post-merger marketing lead

Lara Hannaford Menzies will help bring more detailed out-of-home data to buyers and planners.

WhatsApp-Status-feature

Status ads are on their way to WhatsApp

Facebook is monetizing the messenger app feature with ad inventory that will be available for sale in 2019.

gallery_item-3

Sportsnet extends its brand to bricks-and-mortar

The brand has put its name on the restaurant that overlooks the field at the Rogers Centre as a way to get up close and personal with sports fans.

shutterstock_99918578-623x350

Broadcaster data sharing gets a deadline

BDUs must be ready to lift the lid on their set-top boxes by September 2019.

DSCN0092

Danone expands sponsorship with Rogers Cup to two cities

Deeper product integrations bring more of the company’s yogurt snacks to tennis fans.

Facebook

Facebook dials back third-party apps’ data access

CEO Mark Zuckerberg said the company is rethinking how it views apps as developers see access to user data restricted.