Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
White

Former HuffPost Quebec EiC joins the e-sports biz

The addition of Patrick White to Jeux.ca signals the company’s desire to broaden the reach of e-sports content among French Canadians.

SOREL-The First Sorel Pop-Up Shop Comes to Canada

TIFF 2018: Sorel strides in as an official sponsor

The footwear brand puts a fashionable foot on the red carpet to show it’s more than winter boots.

Dentsu Aegis Network-iProspect Canada appoints Dan Kalinski as C

Meet iProspect Canada’s new CEO

How Dan Kalinski plans to expand the Dentsu Aegis shop’s business.

lesleyConway

NewBase Canada and Latin America gets a new leader

The privately owned media consultancy is making a new push into markets south of the U.S.

HUGO DALLAIRE-_1.JPG

La Presse hires new programmatic development director

The 133-year-old company is renovating its inventory to offer more to programmatic advertisers.

BBT Season 10 episode 7

Buyers talk life after Big Bang

While the loss of Canada’s top TV show is significant, CTV can remain king of ratings, say TV buyers.

Screen Shot 2018-08-23 at 10.23.26 AM

ThePostGame to sell media rights for Canada Soccer, CPL

The L.A.-based agency sees local passion and global appetite for the sport as the key to marketing teams that haven’t played a single game yet.

visa

TIFF 2018: Visa helps attendees skip the lines

The financial services company will focus on its branded screening room as it makes touchless payment service a more hands-on experience.

SL Bio Pic

CMDC names Shannon Lewis as president

After Janet Callaghan’s departure, the Canadian Media Directors’ Council communication leader steps forward to give it a single voice in the market.

chuttersnap-648742-unsplash

IndexExchange presses pause on bid caching

Sell-side platforms are rushing to say they don’t engage in the practice as players debate its validity.

OLG

Ontario Racing adds 360-degree video to online ads

A VR-compatible content aims to immerse race fans in the game and get them to visit the track.

MicroC_1

Spotted! Quebec City gives visitors a cold welcome

A chilly pop-up installation hopes to lure the city’s summer tourists back for the winter months.

Nespresso1

TIFF 2018: Nespresso makes it official, RBC adds five years

A first look at how some of Canada’s big brands are investing in activations at the country’s biggest film festival.

vice tv

Bell Media becomes Vice Media’s broadcast partner in Canada

A new long-term deal sees Vice content come to CraveTV and linear channels.