Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Jennifer Bidwell joins Astral

Bell Media’s OOH operation wants leaders from diverse media backgrounds as it expands into the digital and programmatic space.

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Pattison Broadcast Group acquires Fabmar Communications

The purchase adds four new Western Canadian FM stations to the company’s 47 radio holdings.

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Lise Watier makes a national play with Fashion

The St. Joseph media brand created a branded print feature, with supporting influencer content, for the beauty company’s Haute Nature product launch.

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Subway hunts taste trends with Tastemade

The new partnership will tap the media company’s network of tastemakers to innovate the QSR’s menu.

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ACA tells members to only buy ads from ads.txt sites

The fraud-fighting tool has proven effective, and the association wants the industry to take the next step.

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COMMB names its post-merger marketing lead

Lara Hannaford Menzies will help bring more detailed out-of-home data to buyers and planners.

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Status ads are on their way to WhatsApp

Facebook is monetizing the messenger app feature with ad inventory that will be available for sale in 2019.

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Sportsnet extends its brand to bricks-and-mortar

The brand has put its name on the restaurant that overlooks the field at the Rogers Centre as a way to get up close and personal with sports fans.

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Broadcaster data sharing gets a deadline

BDUs must be ready to lift the lid on their set-top boxes by September 2019.

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Danone expands sponsorship with Rogers Cup to two cities

Deeper product integrations bring more of the company’s yogurt snacks to tennis fans.

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Facebook dials back third-party apps’ data access

CEO Mark Zuckerberg said the company is rethinking how it views apps as developers see access to user data restricted.

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MTM reports uptick in cable cutting

In a survey among Anglophones, 73% said they were paying for cable, satellite or fibre optic – down from 78% last year.

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ICYMI: Facebook spikes third-party data targeting

Plus, Bell Media Studios buys Pinewood Toronto.

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Coors Light becomes MLB’s beer in Canada

Baseball may be America’s pastime, but the Molson Coors brand will build league-level experiences for fans this season.

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Revlon’s American Crew sponsors Toronto FC

The men’s grooming brand moves into BMO Field to partner in a sport where hairstyles help define players.