Jeromy Lloyd » Media in Canada

Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
Facebook

Facebook dials back third-party apps’ data access

CEO Mark Zuckerberg said the company is rethinking how it views apps as developers see access to user data restricted.

Copied from Playback - Copied from Media in Canada - tvShutterstock

MTM reports uptick in cable cutting

In a survey among Anglophones, 73% said they were paying for cable, satellite or fibre optic – down from 78% last year.

Facebook

ICYMI: Facebook spikes third-party data targeting

Plus, Bell Media Studios buys Pinewood Toronto.

Copied from Playback - baseballcropped

Coors Light becomes MLB’s beer in Canada

Baseball may be America’s pastime, but the Molson Coors brand will build league-level experiences for fans this season.

TFCChamps

Revlon’s American Crew sponsors Toronto FC

The men’s grooming brand moves into BMO Field to partner in a sport where hairstyles help define players.

Junos1

CBC reaches 1.4 million for Junos across multiple platforms

Steven Page and Barenaked Ladies bring a peak audience of 1.5 million for their Hall of Fame induction.

Chart-Up1

Zenith upgrades its 2018 ad spend projections

Digital spending – and ad tech firms – are benefiting most from marketers’ push for innovation.

Sonos

Sonos pulls spending in data protection protest

A handful of advertisers are closing their wallets to Facebook as it issues a public apology in newspapers.

Varvatos1

Network Entertainment signs with Varvatos

A fashion brand expands into content to cross-promote and build sponsorship opportunities.

CB1

Top creatives, truckers to select Carte Blanche winners

The annual OOH contest issues its call for entries.

mark-zuckerberg-f8-2017

Zuckerberg announces data restrictions and potential bans

Facebook’s CEO lays out his plan to regain user trust, but app developers will see the leash tighten.

LaptopEmail

CRTC and global partners go spam hunting

While details remain thin, industry groups praise progress in the search for bad actors.

ActonTweet

#DeleteFacebook trends, advertisers wait

The first signs of user backlash to the Cambridge Analytica scandal emerged Tuesday, but so far Canadian brands aren’t moving their ads.

Copied from Playback - Copied from Media in Canada - phoneShutterstock

Oath dives into header bidding-style app auctions

One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.