Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Spotted! Purex tackles hockey bag stink

A mobile locker room hopes to show old equipment can smell new again.

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Google AdMob’s beta avoids the waterfall

The in-app ad platform tries a header-bidding-like approach to programmatic.

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Canadaland Media’s branded podcasts debut with a hit

Earshot’s new DDX show is reaching the top of iTunes’ medical charts in Canada and the U.S.

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MiC Roundtable: Shifting ad dollars to retailers

Speaking at a recent MiC roundtable dinner, Wrigley’s Dan Alvo explains how online ad spend will change and, in turn, shape consumer behaviour.

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Reddit to offer native promoted posts in-app

The “front page of the internet” gives brands more access to a highly engaged part of its audience.

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MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.

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Apple looks back to mag business with Texture deal

Rogers Media and its U.S. counterparts are selling the “Netflix of magazines.”

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Postmedia, Torstar investigated for ‘anti-competitive conduct’

A warrant was served at Postmedia’s Toronto office Monday as its 41-newspaper deal goes under the microscope.

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Endy gets animated with a custom Snapchat filter

The Canadian mattress brands develops an AR lens for Snap’s new user engagement tool.

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MiC Roundtable: Keep it relevant, not creepy

Our panel of agency and brand experts weigh in on data and whether Canada will follow Europe’s GDPR lead.

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IAB reveals consent data framework for GDPR

The organization is asking members and stakeholders to weigh in on its new mechanism.

L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.

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Volkswagen tries conquesting on Facebook

A data partnership with Motor Trend Canada provides a way to reach down into the funnel for those looking at competing brands.

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MKTG names Matthew Logue president

S&E founder Brian Cooper will stay on as CEO of the agency he’s steered for a decade.

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AcuityAds sees increased revenues in 2017

The Toronto-based self-serve programmatic platform sees continued growth in the U.S., but reports a loss for 2017.