Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Canada’s economy drives improved ad spend: Zenith

The global media agency networks are in agreement that digital will lead the way on ad spend growth.

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Horizon Media comes to Canada

A growing need for North American solutions brings the U.S. media agency to Toronto’s Liberty Village.

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CAA makes a theatrical debut with Mirvish

Mirvish Productions is hanging a new name on one of its theatres as the auto club’s South Central Ontario branch signs on to a multi-year deal.

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Vice: too niche for TV?

The Vice brand has a large and rabid digital following, but TV is a different animal. Media buyers weigh in on the fledgling channel’s progress to date.

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Rec Media acquires Adbloc’s outdoor ski network

As one company leaves the ad sales business, another extends its network into Quebec for the first time.

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How many mobile ad clicks are accidental?

A new survey in the U.S. suggests the majority of them are, indicating a need for better ad use of the growing digital channel.

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Overnights show Grey Cup audience increased

After seeing a decreased AMA last year, the CFL’s big game draws 4.3 million on TSN and RDS.

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Destiny Media to focus on music marketing products

As a result, the media distribution company is redirecting efforts away from its video platform.

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Spotted! Sunwing makes Black Friday a bit orange

Contests and bathing suits fill a Toronto pop-up that vies for Black Friday bargain hunters.

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Mark’s is back with Grey Cup Radio Network

The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.

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Aux Mode expands its sales leadership

The MCN hires talent from DailyMotion and Breaththrough Entertainment to maintain its growth trajectory.

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Marriott teams with the Leafs for loyalty play

A new partnership marks the hotel company’s first foray into sport sponsorship in Canada.

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The Sheldon Cooper combo wins again: Numeris

Young Sheldon continues to be nearly as successful as its Big Bang predecessor.

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CFL division finals draw larger audiences

Viewership was up 19% nationwide, with stronger showings in the winning cities of Toronto and Calgary.

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Header bidding continues to rise: report

Pubmatic’s latest quarterly mobile index tracks a 220% bump year-over-year in header bidding impressions across its network.