Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Fab Stanghieri takes over at Cineplex Digital Media

President Nick Prigioniero, who helped build Cineplex’s international signage business, has announced his retirement.

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Samsung teams with Blue Ant around 4K content

Love Nature’s SVOD product doesn’t offer advertising, but the TV maker has signed on to cross-promote next-gen hardware and content.

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Cue Digital Media invests in moving beyond ads

Christopher Walton’s hiring signals a stronger commitment to “solutions, not just media” at the agency.

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Toronto FC wins MLS Cup and Saturday ratings

An average audience of 1.3 million viewers tuned in to TSN to watch Canadian sport history unfold.

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Google questions status quo with Vice

A new content series focuses on successful female entrepreneurs to promote the new Pixel 2 phone.

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Melissa Godin joins Groupe V

MusiquePlus’s parent company brings more senior talent aboard to help find audiences beyond the TV screen.

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MIAs 2017 winners revealed

Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media

CBC becomes Canada’s official rugby broadcaster

A multi-year deal with Rugby Canada will follow the country’s teams to Tokyo 2020.

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What Magna’s ad forecasts say about TV in Canada

The IPG intelligence group says Canada’s net ad revenues will grow 4.4%, but suggests Canada’s TV industry is due for a shakeup.

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YouTube revamps its Ads Leaderboard formula

Organic views now carry more weight to benefit the ads Canadians opt to watch.

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Spotted! A charitable cup of David’s Tea

The retailer opened a brief but noisy popup in Toronto to benefit Kenyan communities and spread some holiday cheer.

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Canada’s economy drives improved ad spend: Zenith

The global media agency networks are in agreement that digital will lead the way on ad spend growth.

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Horizon Media comes to Canada

A growing need for North American solutions brings the U.S. media agency to Toronto’s Liberty Village.

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CAA makes a theatrical debut with Mirvish

Mirvish Productions is hanging a new name on one of its theatres as the auto club’s South Central Ontario branch signs on to a multi-year deal.

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Vice: too niche for TV?

The Vice brand has a large and rabid digital following, but TV is a different animal. Media buyers weigh in on the fledgling channel’s progress to date.