Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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CBC reaches 1.4 million for Junos across multiple platforms

Steven Page and Barenaked Ladies bring a peak audience of 1.5 million for their Hall of Fame induction.

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Zenith upgrades its 2018 ad spend projections

Digital spending – and ad tech firms – are benefiting most from marketers’ push for innovation.

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Sonos pulls spending in data protection protest

A handful of advertisers are closing their wallets to Facebook as it issues a public apology in newspapers.

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Network Entertainment signs with Varvatos

A fashion brand expands into content to cross-promote and build sponsorship opportunities.

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Top creatives, truckers to select Carte Blanche winners

The annual OOH contest issues its call for entries.

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Zuckerberg announces data restrictions and potential bans

Facebook’s CEO lays out his plan to regain user trust, but app developers will see the leash tighten.

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CRTC and global partners go spam hunting

While details remain thin, industry groups praise progress in the search for bad actors.

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#DeleteFacebook trends, advertisers wait

The first signs of user backlash to the Cambridge Analytica scandal emerged Tuesday, but so far Canadian brands aren’t moving their ads.

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Oath dives into header bidding-style app auctions

One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.

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Spotted! Purex tackles hockey bag stink

A mobile locker room hopes to show old equipment can smell new again.

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Google AdMob’s beta avoids the waterfall

The in-app ad platform tries a header-bidding-like approach to programmatic.

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Canadaland Media’s branded podcasts debut with a hit

Earshot’s new DDX show is reaching the top of iTunes’ medical charts in Canada and the U.S.

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MiC Roundtable: Shifting ad dollars to retailers

Speaking at a recent MiC roundtable dinner, Wrigley’s Dan Alvo explains how online ad spend will change and, in turn, shape consumer behaviour.

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Reddit to offer native promoted posts in-app

The “front page of the internet” gives brands more access to a highly engaged part of its audience.