Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Rec Media acquires Adbloc’s outdoor ski network

As one company leaves the ad sales business, another extends its network into Quebec for the first time.

Facebook Mobile

How many mobile ad clicks are accidental?

A new survey in the U.S. suggests the majority of them are, indicating a need for better ad use of the growing digital channel.

GreyCup2017

Overnights show Grey Cup audience increased

After seeing a decreased AMA last year, the CFL’s big game draws 4.3 million on TSN and RDS.

Headphones

Destiny Media to focus on music marketing products

As a result, the media distribution company is redirecting efforts away from its video platform.

Sunwing3

Spotted! Sunwing makes Black Friday a bit orange

Contests and bathing suits fill a Toronto pop-up that vies for Black Friday bargain hunters.

Junior Turner, Travon Van

Mark’s is back with Grey Cup Radio Network

The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.

enrique

Aux Mode expands its sales leadership

The MCN hires talent from DailyMotion and Breaththrough Entertainment to maintain its growth trajectory.

Marriott Hotels - Resorts Canada-Marriott International Announce

Marriott teams with the Leafs for loyalty play

A new partnership marks the hotel company’s first foray into sport sponsorship in Canada.

Sheldons

The Sheldon Cooper combo wins again: Numeris

Young Sheldon continues to be nearly as successful as its Big Bang predecessor.

ArgosWin

CFL division finals draw larger audiences

Viewership was up 19% nationwide, with stronger showings in the winning cities of Toronto and Calgary.

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Header bidding continues to rise: report

Pubmatic’s latest quarterly mobile index tracks a 220% bump year-over-year in header bidding impressions across its network.

Rajma

T-fal seeks South Asian shoppers with influencer play

A cooking video puts a new product in front of a growing audience thanks to a successful young social channel.

NowCover

Toronto’s Now mag takes the crowdfunding route

With print revenues in decline, the free weekly looks for “a little love” from readers.

Joyce

Think Mint Media acquired by Elevator

The B.C. media shop’s founder is set to focus on a social media product her company developed for its top client.

KEAdvil

Advil sweats it out with influencers

An MEC-brokered partnership with Vice Media puts personal pain and perseverance in the spotlight.