Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Cossette Media defends Quebec government account

The CSPQ again names the agency as the official steward of its $260 million media buying operations.

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Rise arrives on Global’s midseason schedule

The series adds more high school drama to the network’s winter lineup.

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Media agencies blowing up on the AToMiC shortlist

Five media shops are in contention for work across beer, CPG, automotive and airline brands.

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Reaction to Google’s ad block research debacle

Buyers aren’t worried that Chrome’s supposedly coalition-backed blocking guidelines were developed with the ad giant’s own research.

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Sun Life’s Ella expands with Google Home

The financial services brand expands the digital tool’s potential reach as it readies for AI integration.

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Global shifts Instinct premier, reveals Timeless’ return

The Corus-owned broadcaster tweaks its winter schedule ahead of a new series’ premier.

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Rouge Media expands its presence at U of T

The university’s new Student Commons will open with digital and traditional ad spaces from the media company.

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Canadian publishers are ready for new Chrome blockers

Google says sites seem prepared to make experiences better for readers, not just to get a passing grade.

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Google unveils AMP Stories with publisher partners

Publishers are testing the (so far) ad-free format that competes with Snapchat and Instagram’s products.

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Judge denies Quebecor’s JFL sale injunction

Contracts with Just For Laughs won’t prevent higher bids from outside parties, judge rules.

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Rogers stays on top: Media Monitors

The telco increased its media buy and its hold on the Toronto market, while Educ’alcool knocked CTV out of the top spot in Montreal.

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Mazda’s tap-to-buy billboard

A partnership with Pattison Onestop, J. Walter Thompson and Excelerator Media adds a touch of tech to an artful OOH installation.

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Holt Renfrew goes social for Year of the Dog

The new red envelope gift can be exchanged on WeChat, one of the world’s largest social networks.

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La Voix does a duet with RBC this season

TVA’s top-rated Quebec reality show kicks off its sixth season with a new sponsor.

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Spotted: A sweet pizza pop-up

Dr. Oetker’s new desert offering gets a chocolaty unveiling.