Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Vice goes broad with CTV’s linear audience

The millennial media co deepens its relationship with Bell Media as industry watchers wait for news on Viceland’s fate.

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Air Canada returns as a Canadian Olympic sponsor

Expect a new athlete-led campaign in January as the airline continues its 30-year involvement with Canada’s Olympic teams.

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Employee buy-out sparks hope for local newspapers

Ad sales are not expected to rise, but staff predict a nimbler operation with fewer overhead costs can double-down on local coverage and advertiser relevance.

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Under Armour heads to PyeongChang as COC sponsor

The brand’s first national Games sponsorship

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Telus’s cord cutter pitch features a famous unboxer

A big-name tech influencer spearheads the telco’s offering to cord cutters in Western Canada.

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Media In Canada’s most-read stories of 2017

From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.

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Fab Stanghieri takes over at Cineplex Digital Media

President Nick Prigioniero, who helped build Cineplex’s international signage business, has announced his retirement.

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Samsung teams with Blue Ant around 4K content

Love Nature’s SVOD product doesn’t offer advertising, but the TV maker has signed on to cross-promote next-gen hardware and content.

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Cue Digital Media invests in moving beyond ads

Christopher Walton’s hiring signals a stronger commitment to “solutions, not just media” at the agency.

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Toronto FC wins MLS Cup and Saturday ratings

An average audience of 1.3 million viewers tuned in to TSN to watch Canadian sport history unfold.

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Google questions status quo with Vice

A new content series focuses on successful female entrepreneurs to promote the new Pixel 2 phone.

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Melissa Godin joins Groupe V

MusiquePlus’s parent company brings more senior talent aboard to help find audiences beyond the TV screen.

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MIAs 2017 winners revealed

Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media

CBC becomes Canada’s official rugby broadcaster

A multi-year deal with Rugby Canada will follow the country’s teams to Tokyo 2020.

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What Magna’s ad forecasts say about TV in Canada

The IPG intelligence group says Canada’s net ad revenues will grow 4.4%, but suggests Canada’s TV industry is due for a shakeup.