Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
Chart-Up1

Multi-screen campaigns still rising: report

Videology’s latest at-a-glace study also shows view-through-rate continues to slide as a priority.

CBCTwitterOlympics

Twitter, CBC sign unique Olympic streaming deal

Canada is the first country with an officially sanctioned live Twitter stream of Olympic competition.

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DAZN’s Super Bowl play for audience awareness

Canada’s other Super Bowl broadcaster launched a social campaign that drove strong engagement for the nascent sport media company.

CarpathianPrince / Shutterstock.com

Bell Media revenues down 1.3% in Q4

Ad dollars declined 4.4% in the last three months of the year.

John Killam 1

OMD Canada names its first chief client officer

Toronto managing director John Killam takes a bigger role on the senior management team.

MoniqueBrosseau

New leadership for MediaCom Montreal

A former marketer with Reitmans and L’Oreal, Monique Brosseau has also led teams at Zenith, Nurun and DDB.

THE GOOD DOCTOR - SEASON 1

The Good Doctor’s good week: Numeris

City’s Grammy broadcast performed well in most markets, but CTV’s medical prodigy takes the top.

SB3

Bell Media’s Super Bowl audience still smaller, but stable

Overnights show only a slight AMA drop across CTV, CTV2 and TSN2 from last year, but audiences are still far lower than the simsub heyday.

Aksel

Groupe V hires Aksel Bedikyan, evolves TV research team

The former Cirque du Soleil analytics exec is tasked with giving the Quebec-based media co a more global perspective on digital trends.

KitKatSB

Kit Kat’s quick hits take a Super Bowl strategy social

After pushing its contest hashtag all season, Kit Kat makes its Super Bowl play on TV, Twitter and Snapchat.

googleShutterstock

Google’s ad revenues are up, but so are its costs

Traffic acquisition is taking a bigger bite out revenues as the online giant pays out more to its Network partners.

CEEK VR- Inc--Canadian speed skater Ted-Jan Bloemen becomes the

Canadian speed skater goes crypto for sponsorship

Ted-Jan Bloemen will provide content for VR company Ceek and the ONG social network during the Olympics in exchange for cryptocurrency.

HarveyC-1a

Graham Moysey replacing Harvey Carroll at IPG Mediabrands

The former head of international at AOL officially takes over as CEO Feb. 12.

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Tangerine becomes the Raptors’ official bank

Scotiabank positions its subsidiary as part of a wide-ranging deal with MLSE.

Tiguan 1z

Volkswagen communes with La Vraie Nature

TVA’s popular Sunday show co-brands with the automaker’s family-friendly SUV.