Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
Headphones

Spotify filing shows ambition for ad products

The company plans to bolster its offering to capitalize on the millions who opt for its free music steaming service.

Golf Canada-Steam Whistle named Official Beer partner of Golf Ca

Steam Whistle hits the links with Golf Canada

As part of a major sponsorship, the beer brand’s ambassadors and signature vintage trucks will be a regular sighting during golf tournaments.

MorneauTrudeau

Federal budget offers little to print media

The CMF gets a bump, but a $50-million pledge to support local journalism is received with indifference by print media.

EuroCurrency

A GDPR primer for Canadian publishers and brands

If your web or mobile site tracks European consumers, the EU’s new regulations – and its steep fines – apply to you.

awardShutterstock

Mindshare top Canadian agency on Warc ranking

The Warc 100′s media agency list is topped by Starcom Chicago.

Chart-Up1

Header bidding continues global growth: study

PubMatic’s year-end review of its traffic shows particular growth among mobile impressions.

Cluck1

A Calgary chicken joint’s U.K. media play

Top Chef Canada winner Nicole Gomes gets cheeky as KFC struggles overseas.

IMG_2345

Initiative jumps around Yonge-Dundas with CBC

A campaign for Caught bids pedestrians to catch star Allan Hawco as he moves from screen to screen.

Emily-Douglas-1

Initiative adds VP of partnerships to leadership team

Emily Douglas takes on the newly created role after eight years with Touché Toronto.

shutterstock_173593805

Google’s machine learning ad tool goes live

Auto Ads scan pages to make decisions on formats, placements and ad volume.

og-lotoquebec2017-1200x630

Cossette Media defends Quebec government account

The CSPQ again names the agency as the official steward of its $260 million media buying operations.

image001 (5)

Rise arrives on Global’s midseason schedule

The series adds more high school drama to the network’s winter lineup.

Copied from strategy - Atomic-623x350

Media agencies blowing up on the AToMiC shortlist

Five media shops are in contention for work across beer, CPG, automotive and airline brands.

shutterstock_173593805

Reaction to Google’s ad block research debacle

Buyers aren’t worried that Chrome’s supposedly coalition-backed blocking guidelines were developed with the ad giant’s own research.

Ella1

Sun Life’s Ella expands with Google Home

The financial services brand expands the digital tool’s potential reach as it readies for AI integration.