Jordan Pinto

Contact Jordan by sending an email to jp.pinto@brunico.com

Articles by Jordan Pinto
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Canada’s insatiable app-etite

New research from the company shows app usage is up 26% year-over-year, with Canadians spending more time on entertainment apps, and less on gaming than their U.S. counterparts.

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What’s new in OOH: Pattison and Outfront go big

Outfront has new boards at Yonge-Englinton in Toronto and Pattison has installed a new digital display along the Windsor border.

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To see or not to see: ad viewability study

In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.

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La Carte and Zipcar hit the road

The travel magazine and car sharing company have co-produced sponsored content to coincide with Zipcar’s launch in Ottawa.

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Potential cord cutters sharpen the knife

Over the past three years, 5% of Canadians have cut the cord, while one in five are considering following suit, according to a pair of reports from Media Technology Monitor.

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CFL touches down with Whistle Sports

The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.

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Yahoo launches native ad unit extension

The company has expanded the capabilities of its Gemini video ad unit to allow marketers increased targeting for video app-install ads.

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Spotted! A smile goes a long way

Air Miles Canada is inviting its customers nationwide to smile for the chance to win travel prizes, or get their faces on digital billboards.

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Millennials driving cord-cutting: report

The demographic is responsible for leading the shift away from traditional broadcast television, says a study from Limelight Networks.

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Spotted! Nike’s ‘moving’ OOH campaign

Nike is inspiring Toronto women to get active as summer approaches with a new OOH campaign in the city.

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What’s new in OOH: Astral adds two

Astral has signed deals with a transport service in Quebec and an airport in Halifax, and Carat is spooking Montreal residents with a Disney Installation.

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Kraft comes out to play

Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.

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Spotted! Disney’s haunted Montreal bus stop

The upcoming vacation season has Disney getting creative with Montreal OOH.

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Facebook launches video app ads program for desktop

The social media co has added video editing functionality to the platform for select clients.

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Anne Myers upped to COO at Starcom

The upcoming departure of current CEO Bruce Neve will see Myers join the C-suite.