MAOY Silver: OMD plans for content
The launch of its Alternator division gave the agency a new content play that’s integrated into media plans.
The fight for specialty channel survival
Industry members weigh-in on the potential casualties of next year’s specialty TV shift.
Media Young Lions and Young Marketers juries unveiled
OMD’s Cathy Collier is moderating the Media jury, which also includes seven other Canadian industry members.
BBR stays as Loto-Quebec sponsorship AOR
The media co takes on media buying and planning duties for the Loto-Quebec sponsorship business.
Newfoundland & Labrador evokes childlike curiosity
The new chapter of the “Find Yourself” campaign includes awareness-building TV and tactical print and online ads.
Spotted! Mini helps holiday shoppers with easy unparking
This holiday season the car company is relieving parking lot stress for its drivers with its Mini Parked Car Locators.
Cue Digital’s got game…ads
The Toronto-based digital entertainment company has launched Cue Gaming with in-game ads on Sony’s PlayStation 3 in Canada.
AToMiC: Teletoon starts a vampire-human street fight
A 3D game lets players choose how the My Babysitter’s a Vampire series will end.
Michael Szego is Draft’s man with the plan
The former Ogilvy head of planning joins the agency as VP, head of integrated planning.
MAOY Honourable Mention: Starcom’s streak stays alive
The agency remains in the top five for its work for brands including Kellogg, Kraft and Research in Motion.
MAOY Bronze: Mindshare dives into digital bridging
Mindshare’s work for brands like HSBC, Hellmann’s and Ford results in a Bronze win.
MAOY Silver: Media Experts stays ahead of the curve
The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.
Inside MediaCom’s MAOY win
The agency takes the top media prize with work for H&M, HomeSense and Maytag.
Media Directors of the Year
Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.
Rogers brings music back to school
The telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.