Jonathan Paul

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Articles by Jonathan Paul

The fight for specialty channel survival

Industry members weigh-in on the potential casualties of next year’s specialty TV shift.

Media Young Lions and Young Marketers juries unveiled

OMD’s Cathy Collier is moderating the Media jury, which also includes seven other Canadian industry members.


Newfoundland & Labrador evokes childlike curiosity

The new chapter of the “Find Yourself” campaign includes awareness-building TV and tactical print and online ads.

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Spotted! Mini helps holiday shoppers with easy unparking

This holiday season the car company is relieving parking lot stress for its drivers with its Mini Parked Car Locators.


Cue Digital’s got game…ads

The Toronto-based digital entertainment company has launched Cue Gaming with in-game ads on Sony’s PlayStation 3 in Canada.


AToMiC: Teletoon starts a vampire-human street fight

A 3D game lets players choose how the My Babysitter’s a Vampire series will end.


Michael Szego is Draft’s man with the plan

The former Ogilvy head of planning joins the agency as VP, head of integrated planning.


MAOY Honourable Mention: Starcom’s streak stays alive

The agency remains in the top five for its work for brands including Kellogg, Kraft and Research in Motion.


MAOY Bronze: Mindshare dives into digital bridging

Mindshare’s work for brands like HSBC, Hellmann’s and Ford results in a Bronze win.


MAOY Silver: Media Experts stays ahead of the curve

The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.


Inside MediaCom’s MAOY win

The agency takes the top media prize with work for H&M, HomeSense and Maytag.


Media Directors of the Year

Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.


Rogers brings music back to school

The telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.


MOCCA puts the pink on people

The Museum of Contemporary Canadian Art targets the masses with a campaign that adds some colour to the everyday.