Kristyn Anthony

Contact Kristyn by sending an email to kanthony@brunico.com

Articles by Kristyn Anthony
FrancineMarcotte

Francine Marcotte says good-bye to Cossette Media

After nearly four decades the SVP announces her retirement, offering some insight into what’s changed, and what will always be true about the industry.

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OK Tire signs exclusive deal with Hockey Canada

The four-year partnership builds on the auto retailer brand’s efforts to support local hockey across the country beyond sponsorships.

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ICYMI: BT shakes up format, Novus president empowers women

Plus, the Food Network and Cooking Channel line up a hefty offering for Halloween.

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Tiidal Gaming acquires Space Esports

The acquisition of the LA-based gaming company builds Tiidal’s portfolio and drives expansion into live events with more advertising opportunities.

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Ad blocker usage at nearly 50%: report

Ad-blocking doesn’t discriminate by age, with Boomers most likely to block ads and delete cookies.

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Corus inks rep deal with Kidoodle.TV

New partnership creates a more brand-safe environment for advertisers and scales Corus’ ad inventory.

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The Amazing Race Canada finishes on top: Numeris

Plus, the Canadian Country Music Association Awards and the premiere of NFL season shake things up across the country.

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CTV spends big for national fall campaign

The broadcaster invests in targeted markets, promoting more new shows than previous years.

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Snap eyes depth (and differentiation) with 3D feature

Digital experts say the new feature is an innovation driver – and for the first time in years, the battle between niche digital platforms is heating up.

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Nissan tops out at #1: Media Monitors

Auto dealers have rises on the charts and Tim Hortons makes big plays in both Toronto and Montreal.

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Pathways to Education launches first national media campaign

The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.

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Twenty Two Media expands editorially, launches creative services arm

The company behind Foodism and Escapism is increasing its pagination while also opening up an in-house creative division.

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For Canadians, trust in news media has fallen: study

With dwindling newsrooms, the rise of populism and misinformation, Canadians trust in news media sits at just 52%.

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What agencies can do to help Quebec’s local media

Provincial aid is one source of help, but Touché! president Karine Courtemanche says there’s help beyond government assistance.

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Hometown Hockey signs Hyundai

As co-presenting sponsor, Hyundai will use onsite activations to increase the buzz around its newer SUV models.