Kristyn Anthony

Contact Kristyn by sending an email to kanthony@brunico.com

Articles by Kristyn Anthony
DownforWinter-Freezer

Spotted! Uniqlo freezes out Yonge and Dundas

The Japanese retailer created an icy atmosphere to test the limits of its winter gear.

Facebook Mobile

ICYMI: A new CEO for ComScore, a new image for Facebook

Plus, senior journalists in Canada shuffle about as Andrew Coyne leaves Postmedia and Don Martin announces his retirement.

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Sun Life keeps Rudy dancing with the Raptors

Expanding its sponsorship with the NBA champs, the health and wealth brand builds a new campaign on the importance of good advice.

Spotlight on Local Activation

Metro keeps it local, pairing with the Royal Winter Fair

Grocer’s campaign highlighting and attracting local vendors to its stores kicks off at the annual agriculture event.

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Canadians tune in for CBC election coverage: Numeris

The pubcaster won the week with more than 2 million viewers to its election special, while NHL action drew in western markets.

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Postmedia offers another round of buyouts in Vancouver

Unclear if layoffs will follow initiative designed to, ‘extend legacy runway, grow digital revenue and align cost structure,’ according to the company

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Media Experts harnesses change with new data services

Audience and Analytics is the agency’s response to how data has disrupted traditional media buying.

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CBC Sports, Red Bull expand Gem’s sports offerings

The three-year deal gives the pubcaster rights to Red Bull Media House’s Signature Series back catalogue and future live events coverage.

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Nissan keeps its lead: Media Monitors

The auto industry decreased its spend this week, as La Grande Dégustation de Montréal threw ad dollars into radio ahead of its annual event.

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OTT exhaust, retailers becoming platforms and other 2020 predictions

Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.

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Rory Capern departs Pelmorex

Former Twitter and Google exec leaves after two years with the Oakville-based weather media company.

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Pattison Broadcast Group digitizes with Lift Interactive

A partial stake in the Edmonton agency helps Pattison dive head first into its digital transition.

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ICYMI: Twitter bans political advertising, Narcity expands stateside

Plus, Blue Ant brings on former Nat Geo exec and the Food Network gets into the holiday spirit.

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2019 Media AOY Bronze: Touche!’s people-based planning

How the media agency is using its data source platform Omni to change the way it looks at media.

Facebook

Facebook solid in Q3 despite public controversies

The social media platform increased revenues 29% year-over-year as public scrutiny grows over the company’s ethical responsibilities.