Kristyn Anthony

Contact Kristyn by sending an email to kanthony@brunico.com

Articles by Kristyn Anthony
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Internet expected to drive beauty ad spend

After two years of decline in print and magazine beauty ad spend, Zenith predicts e-commerce and digital platforms like Instagram will bring back ad dollars.

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OLG tops radio despite a smaller buy: Media Monitors

Toyota creeps back into the top-five in Toronto while the travel industry makes a big splash in Montreal.

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Bell Media partners with Facebook Watch

Now available in Canada, the social platform’s VOD service will carry a host of Bell brands in three to five-minute highlight clips.

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Campari mixes it up with FrontRunner ad tech

For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.

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Stingray more than doubles revenues in Q2

Canadian radio acquisitions drove the company’s growth this quarter, accounting for nearly 50% of overall revenue.

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Spotted! Uniqlo freezes out Yonge and Dundas

The Japanese retailer created an icy atmosphere to test the limits of its winter gear.

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ICYMI: A new CEO for ComScore, a new image for Facebook

Plus, senior journalists in Canada shuffle about as Andrew Coyne leaves Postmedia and Don Martin announces his retirement.

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Sun Life keeps Rudy dancing with the Raptors

Expanding its sponsorship with the NBA champs, the health and wealth brand builds a new campaign on the importance of good advice.

Spotlight on Local Activation

Metro keeps it local, pairing with the Royal Winter Fair

Grocer’s campaign highlighting and attracting local vendors to its stores kicks off at the annual agriculture event.

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Canadians tune in for CBC election coverage: Numeris

The pubcaster won the week with more than 2 million viewers to its election special, while NHL action drew in western markets.

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Postmedia offers another round of buyouts in Vancouver

Unclear if layoffs will follow initiative designed to, ‘extend legacy runway, grow digital revenue and align cost structure,’ according to the company

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Media Experts harnesses change with new data services

Audience and Analytics is the agency’s response to how data has disrupted traditional media buying.

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CBC Sports, Red Bull expand Gem’s sports offerings

The three-year deal gives the pubcaster rights to Red Bull Media House’s Signature Series back catalogue and future live events coverage.

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Nissan keeps its lead: Media Monitors

The auto industry decreased its spend this week, as La Grande Dégustation de Montréal threw ad dollars into radio ahead of its annual event.

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OTT exhaust, retailers becoming platforms and other 2020 predictions

Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.