Corus’ History greenlights original ‘treasure’ hunt series
Hunting Nazi Treasure will feature The Monuments Men author Robert Edsel as host.
Citytv grabs Canadian format rights to Secret Millionaire franchise
The network will also air the third season of the series in simulcast with its premiere on ABC in the US later this year.
CRTC approves licences for Cottage Life TV, Discovery French
A partnership with Glassbox Television, Cottage Life TV is eyeing a 2012 or 2013 launch.
Relaunched Travel + Escape sees ratings spike
The Glassbox channel sees a fivefold increase in the number of viewers in the week following its relaunch.
CBC picks up Murdoch Mysteries for a sixth season
It’s back! The popular detective show will move from its previous home on Citytv to a new home on CBC in 2012.
Simon & Schuster targets tween readers
Notes from the mediascape: The children’s publisher has partnered with a newly-launched social network called Everloop to reach young readers.
APTN looks for hometown pride
The network will travel Canada profiling historically and culturally significant towns for video segments.
American Idol scores a one-two punch: BBM Canada, March 14 to March 20, 2011
The singing competition’s ratings continue to rise while Global’s House wins back Monday nights.
Rethink wins big at Crystal Awards
Ten Gold Awards handed out at the Radio Marketing Bureau’s annual showcase.
BNN, Bell find app-iness
New BNN/CP24 co-production App Central explores the world of apps with Bell as a presenting sponsor.
More Canadians are social media followers than leaders: study
Young, urban immigrants are the most active social media users while the most wealthy and educated Canadians prefer to exist offline.
Agency hires to increase slightly in Q2: Creative Group
A quarterly phone poll of marketing and ad execs predicts an 18% increase in staffing levels at Canadian agencies.
Ipsos teams with neuromarketing firm
The organization’s researchers say they hope a new partnership will lead to more evocative ad creative.
Big Bang Theory blows up competition: BBM Canada, March 7 to 13, 2011
American Idol remains in second place with 2.772 million viewers.
Non-profit puts media – and the alphabet – on sale for adult literacy
ABC Life Literacy Canada adds creative fundraiser to its 11th annual charitable media sale.