Matthew Chung

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Articles by Matthew Chung

BelVita starts well with V


As part of a year-long national campaign, the Mondelez-owned brand is partnering with the Quebec TV station.

Small businesses we’d tune in for


On the heels of shows like Timber Kings and Pawn Stars, we break down who else has reality show potential.

Canadian Tire documents a community


The retailer has partnered with the CBC to air a documentary with footage captured during the making of its Team Photo project.

Specialty TV’s survival plan


Broadcasters and media insiders weigh-in on challenges for specialty channels as they rebrand and head towards a potential pick-and-pay model.

OMD, John St. and Tribal Worldwide win big at Agency of the Year


The three agencies took the titles of top media, creative, digital shops, respectively, while Touche! PHD’s Karine Courtemanche won Media Director of the Year.

Spotted! Microsoft unleashes the dead for Xbox One


The electronics co’s stunt brought characters from the game Dead Rising 3 to the streets of downtown Vancouver and was supported by an interactive ad on Microsoft Canada’s home page.

Spotted! Microsoft goes big with Xbox One


The electronics co has put a giant replica game console in downtown Vancouver and is promising gamers prizes in exchange for them pledging their Xbox Gamertags.

Dempster’s targets DIY guys


The Canada Bread brand’s campaign steers away from moms to take aim at millennial males.

Spotted! Deep ‘n Delicious goes on tour


McCain Foods is visiting four family-oriented destinations this summer in support of its iconic cake reboot.

Loblaw to buy Shoppers Drug Mart


The grocery retailer expands its small-format footprint with the acquisition of the drug store company.