Matthew Chung

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Articles by Matthew Chung

The Shaw Fire Log is ready to roll with you


Shaw Media is stoking the flames for its holiday-season staple with a new campaign and mobile app.

Ipsos’ Touchpoints survey given green light


The first results from the multimedia study are expected in Q3 of 2015.

Redefining the store directory

Out Of Home

IGotcha Media’s new digital wayfinding kiosks can offer shoppers discounts as they search for a shop.

Spotted! Asus’ tablet tree


The gifts are in plain sight on this festive tree meant to drive consumer engagement and sharing.

The Verdict: Cadbury’s ‘marvellous’ Facebook video campaign


The Mondelez brand used Facebook video to try and change the behaviours of chocolate-hoarding Canadians.

RBC shows off perks program on Steven and Chris


The bank’s Avion Holiday Boutique is getting its own segments during the CBC talk show’s hoilday episodes.

OMAC president Caron to helm COMB

Out Of HomePeople Moves

Rosanne Caron will head both organizations in the new year as current COMB president Karen Best steps down.

Rogers strikes video deal with Conde Nast Entertainment


Rogers Communications gets exclusive rights to sell Conde Nast Entertainment’s digital video in Canada.

Spotted! Ontario Toyota Dealers’ giant holiday calendar


The association’s hard-to-miss installation is the bow on top of its gift-giving campaign.

ZenithOptimedia sets sights on cord-cutters


The ad buyer is partnering with Microsoft Advertising to reach consumers on connected TVs.