Matthew Chung

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Articles by Matthew Chung

Brands look for ‘Insta’ results

Coca-Cola, TD and Ontario Tourism are all taking a run at reaching a youthful audience on the photo and video platform.


Twentieth Century Fox takes ‘Home’ on the road

The studio has partnered with Jam Van to promote its animated movie around the city.


Canadian Tire ‘hijacks’ AOL sites

The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.


Addictive Mobility pilots in-app re-targeting tech

The mobile-focused DSP’s CEO Naveed Ahmad on the launch, which he says is the first step in its move toward becoming a “hardcore tech company.”


StackAdapt adds in-app programmatic abilities

CEO Ildar Shar on its partnership with PubNative and why it has shifted its business to focus solely on advertisers.

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Historia enters its ‘golden’ era

The Corus specialty channel is rebranding and introducing new ad opportunities.


Power Corp. all-in with La Presse

The company has sold six regional dailies to a new group led by former Liberal MP Martin Cauchon, but will continue to represent national advertising sales.


TheScore gets ‘Furious’ over March Madness

Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.


Guinness’ mobile ad unit puts a pint in users’ hands

The Diageo Canada brand’s St. Patrick’s Day-themed mobile execution lets consumers complete the perfect pour.


Big Brother sponsors join the house

Details on how seven brands are taking part in the reality competition show.