Mary Dickie

Contact Mary by sending an email to mdickie@brunico.com

Articles by Mary Dickie
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Delvinia and Acrobat join forces for online syndicated survey

Acrobat’s Omnitel taps Delvinia’s AskingCanadians panel to expand online data collection.

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Globe launches biz incubator help site, new OOH campaign

SMEs can access expert advice online, while a new campaign challenges viewers to see things in different contexts.

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HMV pres sticks neck out for the Boss

Bruce Springsteen’s new album comes with not just a free ringtone and video, but a personalized money-back guarantee from the music retailer’s president.

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Recycling boxes get pretty

SilverBox operator EcoMedia Direct has announced a street art sponsorship program and an online contest.

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Fashion Frame gets into Winners fitting rooms

Poster ads in Winners across the country increase the network’s range to more than 6,000 fitting rooms.

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Mama Media intros ‘campling’

Toronto day camps will hand out sponsors’ products to 65,000 kids and counselors all summer.

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Beckham kicks for Motorola

In the company’s Free Kicks contest, headset buyers can win a trip to L.A. and a master class with the soccer superstar himself.

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Mall advertising gets a boost

A new reach and frequency model helps define mall shopping habits for advertisers.

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Virgin Mobile putting freezies on wheels

Freebies will direct summer event consumers to sign up for prepaid wireless packages and chances to win prizes.

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L’Oreal inspired by Luminato

Principal sponsor set up mini-spas, vintage hairdo stations and a traveling mural inspired by blog postings during the Toronto arts festival.

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Traveling Debit Dash game lures Air Miles collectors

A life-sized board game is the centerpiece of a campaign to push BMO’s new points program.

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Yahoo! Canada bows new lifestyle site

‘This translates into a tremendous opportunity for Canadian advertisers.’ – Yahoo! Canada GM Kerry Munro.

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Evian scales the Alps for new North American campaign

Print and OOH campaign featuring half-naked models stresses Evian’s Alpine origins.

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CFC Short Film Fest hits Toronto June 12

Branding opportunities are still available for the 13th annual Worldwide Short Film Festival.

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Tori & Dean: Inn Love premieres on Slice

Shenanigans ensue for the daughter of Aaron Spelling and her new husband as they open a B&B and prepare for a baby.