McMillan bows novel holiday greeting
The agency tapped in-house talent to develop a quirky children’s book to raise charitable funds via the web.
LMG I&C launches in North America
Groupe Aeroplan’s consumer trend insight is coming to Toronto.
ABC Canada thickens the media plot with new twists
The Literacy Foundation’s multi-media campaign includes child-inspired questions on the CN tower’s glass floor and sewers.
Microsoft and Raptors make a good team
The promotional hook-up is increasing daily live search volume among the basketball crowd.
Sears remains #1 radio advertiser:
Media Monitors – Nov. 17 to 23, 2008
The Sports Network has been MIA until this week, when it zoomed from #430 to #5.
VisionTV set to debut Soul
Canada’s multi-faith broadcaster is rolling out its first original drama series, plus three new documentaries.
Toscano hooks up GO commuters with Italian pizzas
The pizza brand’s new targeted sampling program targets rush-hour riders.
Bob McCown and 252 Media launch Fadoo
The site reaches sports buffs with tongue-in-cheek commentary, and is seeking sponsorship partners.
Mr. Sub spoofs the jingle
How do you get young men to pay attention to your radio spot? Make fun of the genre’s conventions.
Hasbro bows Pony promo
The 25th anniversary of the My Little Pony brand will see a contest, microsite and special broadcasts.
Whole Foods Market launches digital signage stations
The Marketplace Station targets health-conscious shoppers with vendor recipes and fitness tips.
Marz Homes uses QR to reach the young and mobile
Quick Response codes store the home builder’s mobile website to appeal to the technorati homebuyer.
TheScore.com launches national blog net
First there was fantasy football, now there’s blog federations . . .
Sears is the #1 radio advertiser:
Media Monitors – Nov. 10 to 16, 2008
The Dairy Farmers of Canada and the Royal Agricultural Winter Fair bring rural themes to the airwaves.
VisionTV hypes up the holiday sked with online challenge
The best (and worst) holiday snaps contest taps Mediafactory tech.