Marija Djukic

Contact Marija by sending an email to mdjukic@brunico.com

Articles by Marija Djukic
News

McMillan bows novel holiday greeting

The agency tapped in-house talent to develop a quirky children’s book to raise charitable funds via the web.

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LMG I&C launches in North America

Groupe Aeroplan’s consumer trend insight is coming to Toronto.

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ABC Canada thickens the media plot with new twists

The Literacy Foundation’s multi-media campaign includes child-inspired questions on the CN tower’s glass floor and sewers.

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Microsoft and Raptors make a good team

The promotional hook-up is increasing daily live search volume among the basketball crowd.

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Sears remains #1 radio advertiser:
Media Monitors – Nov. 17 to 23, 2008

The Sports Network has been MIA until this week, when it zoomed from #430 to #5.

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VisionTV set to debut Soul

Canada’s multi-faith broadcaster is rolling out its first original drama series, plus three new documentaries.

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Toscano hooks up GO commuters with Italian pizzas

The pizza brand’s new targeted sampling program targets rush-hour riders.

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Bob McCown and 252 Media launch Fadoo

The site reaches sports buffs with tongue-in-cheek commentary, and is seeking sponsorship partners.

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Mr. Sub spoofs the jingle

How do you get young men to pay attention to your radio spot? Make fun of the genre’s conventions.

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Hasbro bows Pony promo

The 25th anniversary of the My Little Pony brand will see a contest, microsite and special broadcasts.

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Whole Foods Market launches digital signage stations

The Marketplace Station targets health-conscious shoppers with vendor recipes and fitness tips.

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Marz Homes uses QR to reach the young and mobile

Quick Response codes store the home builder’s mobile website to appeal to the technorati homebuyer.

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TheScore.com launches national blog net

First there was fantasy football, now there’s blog federations . . .

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Sears is the #1 radio advertiser:
Media Monitors – Nov. 10 to 16, 2008

The Dairy Farmers of Canada and the Royal Agricultural Winter Fair bring rural themes to the airwaves.

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VisionTV hypes up the holiday sked with online challenge

The best (and worst) holiday snaps contest taps Mediafactory tech.